Inside Higher Ed
Overview
Join to apply for the
Web Writer (Hybrid Opportunity)
role at
Inside Higher Ed .
Job details and primary information are listed below.
Job Details
Job no:
528406
Work type:
Staff Full Time
Location:
UMass Amherst
Department:
MarCom
Union:
PSU
Categories:
Public Relations, Marketing, Communications, PSU A
About UMass Amherst
The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450 acres in Western Massachusetts and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. The university aims to foster a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives.
Job Summary The Marketing & Communications (Marcom) group leads and coordinates strategic marketing efforts for UMass Amherst to raise the institution’s global visibility and deepen its reputation as a leading public research university. It tells the university’s stories across platforms and builds relationships with audiences through traditional and new marketing tactics. The Marcom group also provides leadership, consultation, partnership, and coordination for marketers and communicators across campus, collaborating with all colleges, schools, and units. The university is consolidating main front-facing website properties onto a unified platform supported by a robust content management system (Drupal) and clear web governance.
UMass Amherst is looking for an experienced content writer to join our digital team. In this role, you’ll help drive search traffic and awareness through editorial content and website copy. You’ll create engaging content based on university goals and high search volume topics. The ideal candidate has some technical proficiency, digital marketing experience, web writing, an understanding of SEO, and an appreciation for results measurement. You’ll work with university partners to write and edit content for their sites. UMass is a fast-paced environment that values excellence, efficiency, autonomy, innovation, and creativity.
Essential Functions
Work with university partners (schools, colleges, and units) to revise existing pages and create new web content, ensuring that all information posted is accurate and conforms to university editorial standards and brand guidelines.
Write or edit long- and short-form content that is on brand in voice and tone, in collaboration with partners and Marcom team members.
Produce engaging content titles, meta descriptions, and content structure ideas with SEO best practices in mind.
Translate print and electronic documents into formats suitable for web-based presentation.
Edit existing evergreen website copy with new keywords or topics following the brand messaging strategy and UMass voice.
Ensure overall consistency of voice and identity aligned with the university’s brand guidelines.
Ensure all content is grammatically correct and reflects the appropriate tone and objectives for the university.
Stay up-to-date on web content best practices and trends to bring new ideas to position UMass as a leader in web content.
Demonstrate multicultural awareness and contribute to cultivating an inclusive, diverse, and respectful university community.
Other Functions Performs other duties as assigned.
Minimum Qualifications
Bachelor's degree in journalism, English, communications, or another relevant field.
3+ years of content writing experience.
Experience entering content into content management systems (Drupal, WordPress, etc.).
Ability to handle multiple tasks with adherence to deadlines.
Excellent communication skills and the ability to work independently or in a group setting.
Ability to collaborate with others and incorporate constructive feedback.
Strong creative ability and positive problem-solving approach.
Experience with modern collaborative tools such as MS Teams, SharePoint, Wrike, or Basecamp.
Preferred Qualifications
A mix of public/private industry, higher-education, and nonprofit experience.
Exceptional editing skills.
Strong proofreading skills.
Commitment to collaborating with campus colleagues and external constituencies to advance University goals.
Physical Demands/Working Conditions Typical Office Environment
Work Schedule
Monday through Friday 8:30 AM to 5 PM
Hybrid work arrangement as defined by the University; this position is within the Professional Staff Union and is subject to the terms of the PS Union collective bargaining agreement.
Salary Information Level 26
Special Instructions to Applicants Along with the application, please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three professional references.
The University of Massachusetts Amherst welcomes all qualified applicants and complies with state and federal anti-discrimination laws.
Advertised:
Sep 8 2025 Eastern Daylight Time
Applications close:
Dec 12 2025 Eastern Standard Time
#J-18808-Ljbffr
Web Writer (Hybrid Opportunity)
role at
Inside Higher Ed .
Job details and primary information are listed below.
Job Details
Job no:
528406
Work type:
Staff Full Time
Location:
UMass Amherst
Department:
MarCom
Union:
PSU
Categories:
Public Relations, Marketing, Communications, PSU A
About UMass Amherst
The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450 acres in Western Massachusetts and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. The university aims to foster a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives.
Job Summary The Marketing & Communications (Marcom) group leads and coordinates strategic marketing efforts for UMass Amherst to raise the institution’s global visibility and deepen its reputation as a leading public research university. It tells the university’s stories across platforms and builds relationships with audiences through traditional and new marketing tactics. The Marcom group also provides leadership, consultation, partnership, and coordination for marketers and communicators across campus, collaborating with all colleges, schools, and units. The university is consolidating main front-facing website properties onto a unified platform supported by a robust content management system (Drupal) and clear web governance.
UMass Amherst is looking for an experienced content writer to join our digital team. In this role, you’ll help drive search traffic and awareness through editorial content and website copy. You’ll create engaging content based on university goals and high search volume topics. The ideal candidate has some technical proficiency, digital marketing experience, web writing, an understanding of SEO, and an appreciation for results measurement. You’ll work with university partners to write and edit content for their sites. UMass is a fast-paced environment that values excellence, efficiency, autonomy, innovation, and creativity.
Essential Functions
Work with university partners (schools, colleges, and units) to revise existing pages and create new web content, ensuring that all information posted is accurate and conforms to university editorial standards and brand guidelines.
Write or edit long- and short-form content that is on brand in voice and tone, in collaboration with partners and Marcom team members.
Produce engaging content titles, meta descriptions, and content structure ideas with SEO best practices in mind.
Translate print and electronic documents into formats suitable for web-based presentation.
Edit existing evergreen website copy with new keywords or topics following the brand messaging strategy and UMass voice.
Ensure overall consistency of voice and identity aligned with the university’s brand guidelines.
Ensure all content is grammatically correct and reflects the appropriate tone and objectives for the university.
Stay up-to-date on web content best practices and trends to bring new ideas to position UMass as a leader in web content.
Demonstrate multicultural awareness and contribute to cultivating an inclusive, diverse, and respectful university community.
Other Functions Performs other duties as assigned.
Minimum Qualifications
Bachelor's degree in journalism, English, communications, or another relevant field.
3+ years of content writing experience.
Experience entering content into content management systems (Drupal, WordPress, etc.).
Ability to handle multiple tasks with adherence to deadlines.
Excellent communication skills and the ability to work independently or in a group setting.
Ability to collaborate with others and incorporate constructive feedback.
Strong creative ability and positive problem-solving approach.
Experience with modern collaborative tools such as MS Teams, SharePoint, Wrike, or Basecamp.
Preferred Qualifications
A mix of public/private industry, higher-education, and nonprofit experience.
Exceptional editing skills.
Strong proofreading skills.
Commitment to collaborating with campus colleagues and external constituencies to advance University goals.
Physical Demands/Working Conditions Typical Office Environment
Work Schedule
Monday through Friday 8:30 AM to 5 PM
Hybrid work arrangement as defined by the University; this position is within the Professional Staff Union and is subject to the terms of the PS Union collective bargaining agreement.
Salary Information Level 26
Special Instructions to Applicants Along with the application, please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three professional references.
The University of Massachusetts Amherst welcomes all qualified applicants and complies with state and federal anti-discrimination laws.
Advertised:
Sep 8 2025 Eastern Daylight Time
Applications close:
Dec 12 2025 Eastern Standard Time
#J-18808-Ljbffr