Cyera
Overview
Join to apply for the
Field Marketing Manager - Southeast
role at
Cyera Get AI-powered advice on this job and more exclusive features. Come join the company reinventing data security, empowering businesses to realize the full potential of their data. Cyera is the leading data security platform purpose-built for the cloud era. Our mission is to reinvent how businesses secure data, enable agile collaboration, and pursue new business opportunities. Trusted by security teams at global businesses, Cyera is backed by leading investors and works with a growing list of Fortune 1000 companies. We are looking for world-class talent to join us as we usher in the new era of data security.
WHO YOU ARE
An energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.
RESPONSIBILITIES
Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns Develop pipeline generation programs for large enterprise accounts Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc. Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region Partner with business development team on targeting and lead follow up prioritization and progression Educate and enable sales team on new and planned marketing activities Measure and analyze field marketing performance against target plan Manage and balance regional field marketing budget and spend Work with the regional channel team to develop co-marketing plans with partners and alliances Improve waterfall metrics, including reach, conversion, velocity, value, and return Develop and implement highly relevant messaging for single accounts and account clusters Events: manage all event logistics including onsite management of events, liaise with event venues on schedules, rooms, AV, catering, etc., assist in all event logistics Webinars: Work with campaigns to develop content specific to larger enterprise companies
REQUIRED BASIC QUALIFICATIONS
Minimum of five (5) years experience delivering enterprise Field Marketing excellence Highly knowledgeable about demand generation and marketing best practices Results–oriented with a passion for performance measurement and analytics Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for attendees Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets Experience developing regional and channel plans to support account-based marketing Demonstrated ability to build highly effective working relationships with sales and marketing Ability to travel up to 30% of the time
REQUIRED KNOWLEDGE
Bachelor's Degree with a Marketing or Business focus preferred, but not required Minimum of five (5) years experience delivering Field Marketing excellence Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements Strong understanding of content creation to target audiences with a tailored messaging Experience in segmentation analysis, budgeting and building business cases Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI How to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
REQUIRED SKILLS
Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred Integrated marketing content creation and implementation experience Ability to understand the company and product pitch and execute it in the field Convey information to a wide variety of internal and external audiences Write and deliver marketing-quality emails, presentations and collateral Exceptional event planning skills, including managing event contracts, BEO specifics, and creating experiences that set Cyera apart Recruitment planning for events and execution excellence
REQUIRED BEHAVIORS
Results–oriented with a passion for performance measurement and analytics Flexibility and “can-do” attitude Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals Ability to expertly manage multiple projects simultaneously with tight deadlines Ability to evaluate and navigate complex problems with multiple, evolving variables Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team
BENEFITS – Why Cyera?
Ability to work remotely, with office setup reimbursement Unlimited PTO Paid holidays and sick time Health, vision, and dental insurance Life, short and long-term disability insurance
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Computer and Network Security
Referrals increase your chances of interviewing at Cyera by 2x Get notified about new Marketing Manager jobs in
Carolinas, NC .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Join to apply for the
Field Marketing Manager - Southeast
role at
Cyera Get AI-powered advice on this job and more exclusive features. Come join the company reinventing data security, empowering businesses to realize the full potential of their data. Cyera is the leading data security platform purpose-built for the cloud era. Our mission is to reinvent how businesses secure data, enable agile collaboration, and pursue new business opportunities. Trusted by security teams at global businesses, Cyera is backed by leading investors and works with a growing list of Fortune 1000 companies. We are looking for world-class talent to join us as we usher in the new era of data security.
WHO YOU ARE
An energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.
RESPONSIBILITIES
Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns Develop pipeline generation programs for large enterprise accounts Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc. Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region Partner with business development team on targeting and lead follow up prioritization and progression Educate and enable sales team on new and planned marketing activities Measure and analyze field marketing performance against target plan Manage and balance regional field marketing budget and spend Work with the regional channel team to develop co-marketing plans with partners and alliances Improve waterfall metrics, including reach, conversion, velocity, value, and return Develop and implement highly relevant messaging for single accounts and account clusters Events: manage all event logistics including onsite management of events, liaise with event venues on schedules, rooms, AV, catering, etc., assist in all event logistics Webinars: Work with campaigns to develop content specific to larger enterprise companies
REQUIRED BASIC QUALIFICATIONS
Minimum of five (5) years experience delivering enterprise Field Marketing excellence Highly knowledgeable about demand generation and marketing best practices Results–oriented with a passion for performance measurement and analytics Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for attendees Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets Experience developing regional and channel plans to support account-based marketing Demonstrated ability to build highly effective working relationships with sales and marketing Ability to travel up to 30% of the time
REQUIRED KNOWLEDGE
Bachelor's Degree with a Marketing or Business focus preferred, but not required Minimum of five (5) years experience delivering Field Marketing excellence Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements Strong understanding of content creation to target audiences with a tailored messaging Experience in segmentation analysis, budgeting and building business cases Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI How to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
REQUIRED SKILLS
Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred Integrated marketing content creation and implementation experience Ability to understand the company and product pitch and execute it in the field Convey information to a wide variety of internal and external audiences Write and deliver marketing-quality emails, presentations and collateral Exceptional event planning skills, including managing event contracts, BEO specifics, and creating experiences that set Cyera apart Recruitment planning for events and execution excellence
REQUIRED BEHAVIORS
Results–oriented with a passion for performance measurement and analytics Flexibility and “can-do” attitude Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals Ability to expertly manage multiple projects simultaneously with tight deadlines Ability to evaluate and navigate complex problems with multiple, evolving variables Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team
BENEFITS – Why Cyera?
Ability to work remotely, with office setup reimbursement Unlimited PTO Paid holidays and sick time Health, vision, and dental insurance Life, short and long-term disability insurance
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Computer and Network Security
Referrals increase your chances of interviewing at Cyera by 2x Get notified about new Marketing Manager jobs in
Carolinas, NC .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr