PTR Premier Truck Rental
Growth Marketing Specialist
PTR Premier Truck Rental, Fort Worth, Texas, United States, 76102
Overview
Premier Truck Rental (PTR) provides customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries—including construction, utilities, and infrastructure—by delivering high-quality, ready-to-work trucks and trailers tailored to each customer’s needs. At PTR, we don’t just rent trucks—we partner with our customers to drive efficiency and success on every job site.
Position Summary The Growth Marketing Specialist is an innovative and analytical individual. This role involves designing and implementing marketing strategies that align with our business goals, ensuring consistent brand messaging, and driving growth through effective campaigns. This person is a forward-thinking problem solver with a passion for data-driven decision-making and creative storytelling.
Responsibilities
Create and execute strategic, data-driven marketing plans that align with business objectives.
Identify target audiences, key personas, market trends, and competitive positioning.
Partner to develop and optimize marketing campaigns across multiple channels, including digital, print, and events.
Monitor campaign performance metrics and make data-driven adjustments based on areas of strategic enterprise focus.
Partner to maintain consistent brand voice and visual assets across all marketing efforts.
Collaborate with internal teams and external partners to ensure cohesive branding in all content and communications.
Conduct (and partner to coordinate) market research to understand customer needs, preferences, and behaviors within areas of strategic enterprise focus.
Analyze industry trends and competitor strategies to identify growth opportunities.
Work with cross-functional teams, including content creators, designers, and sales, to execute campaigns effectively.
Present strategic plans and performance reports to key stakeholders.
Collaborate on content creation, ensuring all deliverables align with strategic goals.
Oversee messaging across social media, email marketing, advertising, website and other platforms.
Requirements
Bachelor’s degree in marketing or related field.
Excellent interpersonal, written, and verbal communication skills.
Strong team player with the ability to work across multiple functional areas.
Exceptional prioritization, multitasking, and time-management skills.
Detail-oriented with strong organizational and problem-solving skills.
Knowledge of A/B testing methodologies and conversion rate optimization.
Experience working with remote teams and coordinating cross-functional projects.
Experience working with a team of omni-channel marketers.
While this position is primarily based in our Fort Wayne office, exceptional remote candidates within the United States will be considered in Central or Mountain Time Zones.
NICE TO HAVE
Experience in a marketing agency or corporate/marketing communications department.
Proficiency in Pardot, Google Suite, and social media platforms.
Experience in B2B marketing and account-based marketing strategies.
Experience in SEO, SEM and/or keyword research.
Experience with B2B inbound marketing campaigns.
Experience in reporting, data and analytics of campaigns.
Familiarity with ERP systems and CRM tools.
Location/Hours Working remotely with some travel to our Fort Wayne and Fort Worth offices. Central and Eastern time work hours.
Compensation This position offers a competitive compensation package, benchmarked to regional market standards, consisting of a base salary plus the opportunity for quarterly profit sharing after one year of employment.
Employee Benefits
Wellness & Fitness:
Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, we’ve got you covered!
Exclusive Employee Perks:
PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipment… and much more!
Positions with incentives (Commissions, or Bonuses, or Profit Sharing):
At PTR, we believe in rewarding success, whether you are in sales earning commissions, or in service and earning profit sharing. Not every position has commission or profit sharing, so ask your recruiter about these amazing incentives.
Comprehensive Benefits—Starting Day One:
Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare); 401(k) matching & long-term financial planning; Paid time off; Life, accidental death, and disability coverage; Ongoing learning & development opportunities.
Training, Growth & Recognition:
We partner with Predictive Index assessment tool that helps identify a candidate's natural behavioral drives, such as dominance, extraversion, patience, and formality.
Culture & Connection—More Than Just a Job:
PTR Field Days & Team Events; The Extra Mile Recognition Program; PTR Text Alerts & Open Communication.
Equal Opportunity:
Premier Truck Rental is an Equal Opportunity Employer. We are committed to equal opportunity for all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need support or accommodation due to a disability, contact us at
recruiting@rentptr.com —we’re here to help.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing
Referrals increase your chances of interviewing at PTR Premier Truck Rental by 2x
Get notified about new Marketing Specialist jobs in Fort Worth, TX.
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Position Summary The Growth Marketing Specialist is an innovative and analytical individual. This role involves designing and implementing marketing strategies that align with our business goals, ensuring consistent brand messaging, and driving growth through effective campaigns. This person is a forward-thinking problem solver with a passion for data-driven decision-making and creative storytelling.
Responsibilities
Create and execute strategic, data-driven marketing plans that align with business objectives.
Identify target audiences, key personas, market trends, and competitive positioning.
Partner to develop and optimize marketing campaigns across multiple channels, including digital, print, and events.
Monitor campaign performance metrics and make data-driven adjustments based on areas of strategic enterprise focus.
Partner to maintain consistent brand voice and visual assets across all marketing efforts.
Collaborate with internal teams and external partners to ensure cohesive branding in all content and communications.
Conduct (and partner to coordinate) market research to understand customer needs, preferences, and behaviors within areas of strategic enterprise focus.
Analyze industry trends and competitor strategies to identify growth opportunities.
Work with cross-functional teams, including content creators, designers, and sales, to execute campaigns effectively.
Present strategic plans and performance reports to key stakeholders.
Collaborate on content creation, ensuring all deliverables align with strategic goals.
Oversee messaging across social media, email marketing, advertising, website and other platforms.
Requirements
Bachelor’s degree in marketing or related field.
Excellent interpersonal, written, and verbal communication skills.
Strong team player with the ability to work across multiple functional areas.
Exceptional prioritization, multitasking, and time-management skills.
Detail-oriented with strong organizational and problem-solving skills.
Knowledge of A/B testing methodologies and conversion rate optimization.
Experience working with remote teams and coordinating cross-functional projects.
Experience working with a team of omni-channel marketers.
While this position is primarily based in our Fort Wayne office, exceptional remote candidates within the United States will be considered in Central or Mountain Time Zones.
NICE TO HAVE
Experience in a marketing agency or corporate/marketing communications department.
Proficiency in Pardot, Google Suite, and social media platforms.
Experience in B2B marketing and account-based marketing strategies.
Experience in SEO, SEM and/or keyword research.
Experience with B2B inbound marketing campaigns.
Experience in reporting, data and analytics of campaigns.
Familiarity with ERP systems and CRM tools.
Location/Hours Working remotely with some travel to our Fort Wayne and Fort Worth offices. Central and Eastern time work hours.
Compensation This position offers a competitive compensation package, benchmarked to regional market standards, consisting of a base salary plus the opportunity for quarterly profit sharing after one year of employment.
Employee Benefits
Wellness & Fitness:
Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, we’ve got you covered!
Exclusive Employee Perks:
PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipment… and much more!
Positions with incentives (Commissions, or Bonuses, or Profit Sharing):
At PTR, we believe in rewarding success, whether you are in sales earning commissions, or in service and earning profit sharing. Not every position has commission or profit sharing, so ask your recruiter about these amazing incentives.
Comprehensive Benefits—Starting Day One:
Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare); 401(k) matching & long-term financial planning; Paid time off; Life, accidental death, and disability coverage; Ongoing learning & development opportunities.
Training, Growth & Recognition:
We partner with Predictive Index assessment tool that helps identify a candidate's natural behavioral drives, such as dominance, extraversion, patience, and formality.
Culture & Connection—More Than Just a Job:
PTR Field Days & Team Events; The Extra Mile Recognition Program; PTR Text Alerts & Open Communication.
Equal Opportunity:
Premier Truck Rental is an Equal Opportunity Employer. We are committed to equal opportunity for all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need support or accommodation due to a disability, contact us at
recruiting@rentptr.com —we’re here to help.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing
Referrals increase your chances of interviewing at PTR Premier Truck Rental by 2x
Get notified about new Marketing Specialist jobs in Fort Worth, TX.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr