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Abacus Business Computer

Digital Marketing Specialist

Abacus Business Computer, New York, New York, us, 10261

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Abacus Business Computer (abcPOS)is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.

Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.

What We Looking For We seek a results-driven Marketing Specialist with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.

You'll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you'll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.

Responsibilities include Private Traffic Channels: Email, SMS, App Push Notifications

Establish sending rules, timing strategies, and audience segmentation

Monthly performance tracking (open rates, click-through rates, conversion rates)

Optimization based on data analysis

Online Advertising Management & Analytics

Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms

Generate monthly performance reports for internal evaluation

Continuous optimization based on ROI analysis

Marketing Content Production & Localized Operations

Create marketing materials and ensure proper implementation

Develop social media strategies tailored to local markets

Execute localized market operations and community management

Required Skills

2+ years of digital marketing

experience.

Fluent in Mandarin (Chinese) and English .

Experience with

HubSpot & Salesforce .

Exceptional communication skills

(written & verbal).

Strong multitasking & time management —ability to handle multiple projects.

Collaborative mindset —aligning digital marketing efforts with business goals.

Preferred Qualifications

Strong SEO expertise : technical SEO, content optimization, and link building.

Deep paid search (PPC) knowledge : Google Ads & Meta Ads.

Creative Suite proficiency : Canva, Adobe (InDesign, Illustrator, Premiere Pro).

Multi-channel expertise

Mobile marketing

Email marketing

Pay-per-click (PPC) marketing

Social media marketing

Content marketing

Search engine optimization (SEO)

Job Type: Full-time

Benefits

401(k) matching

Health insurance

Paid time off

Language

Mandarin (Required)

English

Ability to Commute

New York, NY 10018 (Required)

Ability to Relocate

New York, NY 10018: Relocate before starting work (Required)

Work Location: In person

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