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Insight Global

Sr Marketing Insights Analyst

Insight Global, California, Missouri, United States, 65018

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This range is provided by Insight Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$40.00/hr - $60.00/hr The Marketing Insights and Analytics team is looking to bring on a Sr. Analyst to support the Organic Social and Paid Media teams regarding upper funnel analysis of trailers, teasers, social recaps, mid-season and post-season evaluations. This candidate will leverage social listening platforms such as Meltwater, to provide audience analysis and consumer insight, and build dashboards and reports. This role requires a deep level of curiosity and research to understand audience behavior, competitor trends, and sentiment. To conduct market and audience research, this role will leverage tools like MRI and Audience. Familiarity across all social media platforms (i.e., Meta, X, Snapchat, Pinterest, Reddit) and their tools (i.e., Meta Ads Manager, Business Manager) is essential to upper funnel analysis. The ideal candidate will have a passion for media and entertainment and will be keen to culture trends. Must haves: 2-3 years of experience conducting upper funnel market and audience research Strong familiarity with Social listening platforms, like Meltwater, to build dashboards and reporting Strong familiarity with market research and audience tools like MRI and Audience Strong experience working in multi-platform environments (Meta, Pinterest, Snapchat, X, Reddit, Tiktok) and their respective Ads/Business Managers Degree in Statistics, Mathematics, Economics, Sociology, Psychology Plusses: SQL and Python experience Seniority level

Mid-Senior level Employment type

Other Job function

Analyst and Marketing Industries

Staffing and Recruiting Entertainment Providers

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