Digital Advertising Administrator Job at Turning Point USA in Phoenix

Overview Position Title: Administrator, Digital Advertising Employment: Full-Time, Salaried, Exempt Location: Phoenix, AZ, On-site, Non-Remote Travel: 5-10% Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk. The organization’s mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country. With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America. Job Description Turning Point USA’s Media department is seeking a Digital Marketing Administrator to join our team. This person will play a key role in the creation and execution of paid digital marketing campaigns, including reporting and analyzing performance metrics. The ideal candidate should have experience creating digital ad assets, along with a basic understanding of Google Ads and Meta Ads platforms. Responsibilities Collaborate with the Graphic Design and Productions teams to design compelling ad assets. Publish and manage ad campaigns, ensuring timely delivery and proper targeting. Optimize campaigns based on performance data to improve key metrics such as click-through rate, cost-per-click, and conversion rates. Generate reports on campaign performance, offering actionable insights for continuous improvement. Work with various TPUSA departments to fulfill digital marketing campaigns. Manage tracking for campaign performance across platforms. Stay current with trends and best practices in digital marketing to ensure campaigns are innovative and effective. Minimum Qualifications 1 year experience with platforms like Google Ads and Meta Ads (Facebook/Instagram) Proficient in writing clear, concise, and persuasive ad copy that aligns with campaign goals and brand messaging. Strong eye for design and an understanding of how to pair engaging visuals with impactful messaging to create high-converting ads. Ability to manage multiple projects, prioritize tasks, and meet deadlines. Creative, detail-oriented, and proactive problem-solver. Ability to identify issues in campaigns and apply creative solutions to improve results. Willingness to fulfill all duties listed and any additional duties assigned. Demonstrates the physical ability to sit and stand for extended periods of time, and safely lift up to 15 lbs. “WOW!” SKILLS Google Ads and Meta Ad Manager Certifications Basic knowledge of tracking tools (e.g., Google Analytics, Facebook Pixel). Background in Google Analytics Please note that wages posted on third party sites such as Indeed are auto generated and are not accurate. All applicants will be subject to a background check and would be required to sign an NDA for employment. #J-18808-Ljbffr In Summary: The ideal candidate should have experience creating digital ad assets, along with a basic understanding of Google Ads and Meta Ads platforms . With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America . En Español: Título de posición general: Administrador, Empleo en Publicidad Digital: Trabajo a tiempo completo, remunerado, exento Ubicación: Phoenix, AZ, In situ, Viajes no remotos: 5-10% Turning Point USA es una organización sin ánimo de lucro fundada en 2012 por Charlie Kirk. La misión de la organización es identificar, educar, capacitar y organizar estudiantes para promover los principios de libertad, mercados libres y gobierno limitado. El candidato ideal debe tener experiencia en la creación de activos publicitarios digitales, junto con una comprensión básica de las plataformas de Google Ads y Meta Ads. Responsabilidades Colaborar con los equipos de Diseño Gráfico y Producciones para diseñar activos de anuncios atractivos. Publicar y administrar campañas publicitarias, asegurando entrega oportuna y un enfoque adecuado. Optimizar campanas basadas en datos de rendimiento para mejorar métricas clave como tasa de clics, costo por clic y tasas de conversión. Generar informes básicos sobre el desempeño de la campaña, ofreciendo conocimientos prácticos para una mejora continua. Trabajar con varios departamentos de TPUSA para cumplir con las campaña digital. Gestionar el seguimiento del rendimiento de la Campaña a través de plataformas. Mantenerse al tanto de tendencias y mejores detalles en marketing digital para garantizar que las campañes sean innovadoras y efectivas. Las calificaciones creativas mínimas 1 año de experiencia con plataformas físicas Google Manager (Facebook/Instagram) Proficientes en escribir e identificar los resultados de las campas publicidad, ofrecer información accionable para lograr objetivos adicionales.