Account Manager, Fashion Job at Together Group in New York

Overview Account Manager, Fashion – PURPLE is looking for an experienced Account Manager for its Fashion division to join the agency. This role will support the Account Director in developing and executing strategies to generate maximum brand exposure through creative product placement, profile features and launches. The Account Manager must have a genuine passion for developing brands, use initiative to achieve exceptional results, and possess impeccable client liaison skills with an established network of key contacts (brands and press). Reporting to the Account Director, the Account Manager’s responsibilities include increasing awareness for all brands assigned, promoting clients in all activities, campaigns, special projects, shows, presentations and events to the media, and developing and maintaining relationships with key journalists and media within the assigned market, acting as an ambassador for PURPLE. Key Responsibilities Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories Competitive media research and analysis Participating in the creation of communications plans and strategies Navigating partnership and collaboration opportunities Spearheading and supporting with event logistics Over-seeing development of weekly and monthly media reports for clients Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage General media monitoring across clients and all competitors Consistently producing high quality internal and external communications content Oversight and compilation of weekly client agendas Proactively pitch story ideas to achieve maximum editorial placement across your brands Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level Equally support AD’s and senior members of the team to ensure maximum support across all levels Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity Have strong connections with leading and emerging editorial talents in the UK and Europe Managing the Junior Account Executive/Account Executive to help reach personal and team targets Contribute to agency new business efforts; both creating proposals and participating in relevant pitches Support in event management and coordination as needed Skills, Knowledge and Expertise Proven experience operating in a senior position within the fashion industry Proven commercial experience with working in a fast-paced environment Management experience is highly desirable Proven track record of creating a positive impact on business through implementation of a PR strategy Discreet, professional and well spoken, with excellent communication skills Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative Pro-active and able to show initiative/ideas to constantly promote the PURPLE offering Creative and strategic thinker Strong established fashion press contacts International press contacts are also desirable Strong experience of event management Strong presentation & superb writing skills Able to identify communication opportunities across multiple media platforms Strong MS Word skills; working knowledge of PowerPoint and Excel #J-18808-Ljbffr In Summary: The Account Manager must have a genuine passion for developing brands and use initiative to achieve exceptional results . Reporting to the Account Director, the Account Manager’s responsibilities include increasing awareness for all brands assigned, promoting clients in all activities, campaigns, special projects, shows, presentations and events to the media . En Español: Resumen Gerente de Cuenta, Fashion PURPLE está buscando un gerente de cuentas experimentado para su división de moda que se una a la agencia. Este papel ayudará al director de cuenta en el desarrollo y ejecución de estrategias para generar la mayor exposición de marca mediante la colocación creativa de productos, características del perfil y lanzamientos. El gestor de cuenta debe tener una pasión genuina por desarrollar marcas, usar iniciativa para lograr resultados excepcionales y poseer habilidades impecables de relación con los clientes con una red establecida de contactos clave (marcas y prensa). Responsabilidades clave Red de medios y enlace a través de los ritmos relevantes; mantenimiento de fuertes relaciones con los medios de comunicación mediante citas y reuniones regulares uno-a-uno Supervisión del desarrollo activo de informes comerciales semanales y mensuales para clientes Ejecutar planes de relaciones mediáticas para los clientes, incluido el desarrollo de planes de divulgación, el desarrollo del mensaje, la gestión de eventos, la coordinación de viajes de familiarización media, un lanzamiento efectivo, la capacitación de portavoces y la presentación de historias locales, regionales y nacionales Investigaciones y análisis de medios competitivos Participar en la creación de planes y estrategias de comunicaciones Navegación de asociaciones y oportunidades de colaboración Dirigir y apoyar con logística de acontecimientos Supervisión activa del desarrollo semanal y mensual de informes empresariales para clientes Soporte de ADs sobre la comunicación con todos los consumidores, construcción de relación y credibilidad basada en confianza y asesoría Creativa Supervisión de todas las solicitudes de información relacionada con productos profesionales Desde una investigación por correo electrónico a través del alcance de perspectivas de contabilizaciones sociales Proteccionistas y equipo ejecutivo General Provencedores tienen habilidades de trabajo expuestas en todo el mundo.