Digital Marketing Specialist (HubSpot required!) Job at Miach Orthopaedics, Inc.

Miach Orthopaedics, Inc., a commercial stage, privately held company located in Westborough, Massachusetts, is dedicated to developing bio-engineered surgical implants for connective tissue restoration. The company introduced the BEAR ® (Bridge Enhanced ACL Restoration) Implant for commercial use in October 2021. at the Boston Children’s Hospital Department of Orthopaedic Surgery, is the first technology to clinically demonstrate that it helps regenerate a patient’s own ACL tissue. The current standard of care for treating ACL ruptures is reconstruction, which replaces the native ACL with a graft harvested from the patient or from a deceased donor. Reporting to the Senior Director of Marketing, the Digital Marketing Specialist will own paid media strategy and execution across Google, Meta, LinkedIn, YouTube, and Reddit. The ideal candidate is equal parts strategist and operator—able to design, execute, and continuously optimize multi-channel campaigns that drive awareness, engagement, and qualified leads. This is a remote role located the Greater Boston area.  Plan and execute multi-channel digital campaigns to support the BEAR Implant · Guide and monitor digital campaigns to drive qualified traffic to site · Analyze results and conduct performance analysis, proactively adjusting campaigns to optimize spend · Manage digital advertising budget and use performance analysis to make budget allocation decisions · Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively · Work in conjunction with outside agencies to develop content for dedicated campaigns Proven experience running ads for various digital marketing channels such as Google Ads (PPC and Display), YouTube, Meta, and LinkedIn · Google Analytics) to drive meaningful learning and strategy · Understanding of marketing automation and e-mail platforms · Experience in digital advertising and demand generation activities · Ability to repurpose content for various digital channels including the website, email campaigns, landing pages, and paid ads · Adept at understanding how to leverage data to create meaningful insights · A thorough understanding of personas, customer journey maps, and marketing segmentation · Wordpress experience is a plus · Ability to work remotely · Ability to work at a computer for extended periods of time · Work-related travel Education/Experience: · Bachelor’s Degree in Marketing, Advertising, Communications or related field · 3-5 years related work experience · Experience in medical device industry a plus