Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in India

Senior Account Strategist, LinkedIn Advertising (Remote US) Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote US) role at Abe Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\'re ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize LinkedIn advertising campaigns including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools (LinkedIn Campaign Manager, Zoominfo, 6Sense, and more) Ability to delegate to junior team members to ensure joint success Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver Always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects Quality-focused and passionate about advertising Travel to visit clients approximately once per year, as needed What Success Looks Like Embody Abe\'s core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction) Build client trust and relationships that create renewals Cross-sell services that align with client goals Clearly communicate results with client contacts and executives Make exceptional strategic decisions for accounts Benefits Salary range: $85,000-$95,000 USD base, with actual compensation varying by experience and company practices Medical, dental, vision, disability, and life insurance for you and your family; 100% employer-paid for you and 50% for dependents Mental health: Spring Health access; Headspace membership Physical health: Omada, fertility support, virtual workouts, One Medical membership Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Financial: 401(k) with company match Bonus: Annual tenure-based bonus Work Environment Requirements Remote-first company, work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available where established. Must have work authorization for global locations. This role operates 100% virtually from home; collaboration is via Zoom and Slack. Requires reliable internet, ability to stay stationary for extended periods, and a professional background. Reasonable accommodations available during the application process. Additional Information At Abe, People First is a core value. Abe is committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr