Senior PR Coordinator Job at Scribd, Inc. in Sacramento

Overview Senior PR Coordinator role at Scribd, Inc. Join to apply for the Senior PR Coordinator role at Scribd, Inc. About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our products: Everand, Scribd, and Slideshare. We support a culture where employees can be real and bold, debate and commit, and take action with the customer in mind. Scribd Flex allows choosing a daily work-style in partnership with your manager, while occasional in-person attendance is required for all Scribd employees. We hire for “GRIT” — goals, results, innovative ideas, and teamwork. This role supports building Scribd’s visibility across publishing, technology, and knowledge-sharing communities. About The Role Scribd, Inc. is seeking a highly organized, proactive Senior PR Coordinator to support our in-house PR team and grow Scribd’s visibility across publishing, technology, and knowledge-sharing communities. This role blends foundational media relations with emerging digital skills in AI-era content visibility, supporting day-to-day operations and high-visibility campaigns across Scribd’s portfolio of brands. You’ll work with cross-functional teams, external partners, and senior leaders to manage brand presence across traditional media and emerging platforms, creating compelling content for diverse audiences. About The Team Scribd, Inc.’s PR team drives visibility and thought leadership across publishing, technology, and knowledge-sharing. You’ll join a dynamic, collaborative team that values strategic thinking, authentic engagement, and innovative approaches to modern PR. You’ll help execute high-impact communications programs with in-house and freelance collaborators, building brand loyalty through community-first thinking and cultural curiosity. About You You're a natural communicator with strong organizational abilities and a growth mindset about AI and emerging technologies in communications. You bring project management experience with multiple campaigns and deadlines, high attention to detail, and proactive collaboration. You are energized by cross-functional work, understand authentic engagement drives brand loyalty, and have an interest in publishing, technology, and content creator ecosystems. You Will Draft core communications materials including press releases, executive bios, Q&As, media kits, fact sheets, award submissions, and contributed content Maintain and grow relationships with journalists in tech, media, publishing, and education sectors Assist with thought leadership writing based on executive input, interviews, and market research Optimize content for AI discovery and brand retrievability in AI surfaces Support story pitching, proactive outreach, and media relations for trade, niche, and mainstream publications Manage PR calendars and coordinate timelines for announcements, launches, awards, and speaking opportunities Track media coverage and sentiment using traditional monitoring tools and AI-powered analytics Support launch communications and internal messaging for product and feature rollouts Manage presence on Wikipedia, Crunchbase, and similar digital surfaces to ensure brand consistency You Have 2+ years of communications, PR, or related experience with demonstrated success in media relations and content creation Strong writing and storytelling abilities across multiple formats including press releases, social media, long-form content, and pitches AI tool familiarity including ChatGPT and content creation platforms; understanding of how AI affects media and communications Exceptional organizational skills and attention-to-detail, with a collaborative and proactive attitude Media monitoring and analytics experience for tracking coverage and measuring campaign impact Publishing or media industry interest with understanding of author relations, book marketing, or content creator ecosystems Bonus Points If You Have experience working with technology companies Have background in publishing, media, or educational technology companies Have crisis communications or real-time digital response experience Have data analysis skills and experience with advanced analytics platforms Are familiar with tech industry practices including product launches, platform communications, and B2B tech PR Salary, Benefits, and Perks At Scribd, base pay is part of total compensation and determined within a range based on local benchmarks. Salary ranges vary by location: San Francisco, CA: $51,000 to $79,500 US (outside California): $42,000 to $76,000 Canada: $53,000 CAD to $70,500 CAD We consider experience, skills, education, and business needs when determining compensation. This position is eligible for equity and a comprehensive benefits package. Working at Scribd Are you based in a location where Scribd can employ you? Primary residence should be in or near: United States (various cities), Canada (Ottawa, Toronto, Vancouver), or Mexico City. Roles may require occasional in-person attendance. Benefits, Perks, And Wellbeing At Scribd Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Short-term/long-term disability plans 401k/RSP matching Onboarding stipend for home office peripherals Learning & Development allowance and programs Wellness stipend and other benefits Mental Health support & resources Free Scribd product subscriptions Referral Bonuses Book Benefit Sabbaticals and company-wide events Inclusive Employee Resource Groups Access to AI Tools for productivity Equal Opportunity Scribd is an equal opportunity employer. We encourage applicants from diverse backgrounds to apply and are committed to an inclusive interview process. For accommodations during the interview process, email accommodations@scribd.com. #J-18808-Ljbffr