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WGAL Sales/Creative Services Intern - 2026 Summer

Hearst Television, Lancaster, PA, United States

The story is yours!

Duration: Freelance

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WGAL-TV offers paid internships in the Sales & Creative Services/Promotion departments. In order to apply for an internship at WGAL, please provide a cover letter with your application.

The cover letter should include:

• Department preference (Creative Services/Promotion or Sales)

• Available start and end dates

• Days and hours available to intern

• Briefly state your main objectives for participating in WGAL-TV internship (please be specific)

• What are your strongest areas of interest

Application Deadlines 

  • Summer: February 16, 2026

     

Sales:

The Sales intern will develop a working knowledge of the business side of advertising. How the sales department can help come up with creative concepts for advertisers and sponsors.

Interns will learn to:

  • Develop sales promotional pieces, client mailings, contest fulfillment and on-air production assistance.
  • Gather research and ratings data for the development of sales marketing literature.
  • Attend sales meetings and sales calls when appropriate.
  • May assist in sales commercial video production.
  • Generate client specific reports

Internships are scheduled based on mutual availability and academic schedule and requirements, but may consist of 16-hours per week. Shifts are normally 9:00am - 5:00pm. Department is not staffed on weekends.

Sales Research:

The goal of the Research department's internship is to provide an understanding of audience television viewing information and its applications. The Research intern should have a business/math/numbers background.

Interns will learn to:

  • Assist with the dissemination and interpretation of audience viewing data from the television research company, Nielsen.
  • Track local and network specials on WGAL-TV and competitive stations.
  • Generate viewership data for sales and news.
  • Assist with projects that deal with audience viewership trends.

  Creative Services:

WGAL’s Creative Services department is responsible for the branding and promotional development of the station. The intern will gain a general understanding of how a television Creative Services department runs. They will learn the fundamentals of writing and producing effective topical promotions.

  • Learn the fundamentals of writing and producing effective news topical promotion.
  • Explore broadcast and digital marketing and learn the responsibilities of the Creative Services Department.
  • Gain production experience on promotional and commercial shoots, both in-house and on location.
  • Observe unlimited newscasts and editing sessions.
  • Gain an understanding of WGAL’s commitment to the community through PSA production.
  • Apply writing and communication skills in a professional environment.

Internships are scheduled based on mutual availability and academic schedule and requirements, but may consist of 16-hours per week.  Shifts are normally 9:00am - 5:00pm.  Departments are not staffed on weekends.

 

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

About Hearst Television

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds.

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.

Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award.

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