Location: San Diego, CA (Hybrid in office)
Email:
This is an exciting opportunity to join a fast-growing beauty business at a pivotal stage of expansion. We are seeking a Marketing Director to lead the charge in shaping and executing innovative, integrated marketing strategies that will elevate brand visibility, strengthen consumer loyalty, and drive long-term growth.
The Opportunity:
As Marketing Director, you will play a central role in defining the brand’s voice and ensuring its consistent expression across every touchpoint. You will oversee a talented team and agency partners, working across strategy, creative, PR, digital, and performance marketing. This is a role for a commercially astute marketer who can balance strategic vision with hands‑on execution, while fostering collaboration and innovation across the business.
Key Responsibilities:
- Develop and execute holistic marketing strategies aligned with ambitious growth goals.
- Lead integrated campaigns across digital, social, email, and PR channels.
- Deliver strong product storytelling strategies, spotlighting hero products and portfolio synergies.
- Oversee creative execution, ensuring alignment with brand identity and tone of voice.
- Manage PR agencies, influencer relationships, and brand partnerships to build authentic awareness.
- Guide performance marketing and email strategies, using data and insights to optimize ROI.
- Lead, mentor, and inspire a growing in‑house marketing team.
- Partner closely with cross‑functional teams to ensure a seamless brand experience across eCommerce, product, and customer journey.
Key Requirements:
- 5–7 years of progressive marketing experience, ideally within skincare, beauty, or wellness.
- Proven track record in delivering integrated, multi‑channel campaigns that drive measurable growth.
- Strong background in PR, influencer strategy, and brand partnerships.
- Experience overseeing creative execution and maintaining brand integrity across platforms.
- Commercial acumen with budget ownership and proven ROI delivery.
- Leadership skills with the ability to inspire and mentor teams while collaborating cross‑functionally.
- A balance of strategic vision and hands‑on execution, comfortable rolling up your sleeves in a fast‑paced, entrepreneurial environment.
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