Wild Oak Boutique
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
Location
Sioux Falls, SD (Hybrid or On-site)
Experience Required
10+ years in e-commerce or digital marketing leadership
About the Role
Wild Oak Boutique — one of the fastest-growing women’s fashion brands — is seeking a Head of Marketing to lead our creative and performance marketing strategy. This role will oversee a high-performing in-house marketing team across digital, social, email, and influencer channels.
The ideal candidate is data-driven, innovative, and fluent in the tools that power modern DTC growth.
Key Responsibilities
- Lead the overall marketing strategy across paid, organic, and retention channels.
- Manage and mentor a growing marketing team spanning digital ads, content, email/SMS, and social.
- Own performance marketing through Facebook Ads, TikTok Ads, Google Ads, and affiliate programs .
- Oversee CRM and retention through Klaviyo, Attentive and Yotpo , driving personalization and customer loyalty.
- Collaborate with creative and merchandising teams to align messaging, visuals, and promotions.
- Analyze KPIs, CAC, ROAS, and LTV metrics to guide budget allocation and improve ROI.
- Manage agency and vendor relationships, ensuring campaigns align with brand goals.
- Stay ahead of fashion, social, and digital trends to keep Wild Oak at the forefront of the industry.
Qualifications
- 10+ years in marketing with at least 5 years leading a team, preferably in e-commerce or fashion retail.
- Deep understanding of Shopify , Klaviyo , Yotpo , Meta Ads Manager , Google Ads , and TikTok Ads/Shop .
- Proven track record scaling revenue through performance marketing and creative brand storytelling.
- Excellent communication, leadership, and analytical skills.