4AllPromos
Description: About Us
4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.
Position Overview
Were seeking a data-savvy, hands-on
Search Engine Marketing Marketing Senior Strategist
to own and scale paid acquisition (Google, Bing, and other channels as appropriate). Youll architect, execute, and optimize campaigns across
Search, Shopping, PMax/AIMax, YouTube, and Display
with a focus on efficient scale and rigorous testing. Youll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agencywhile staying fully hands-on and tying customer and product insights and details to granular campaign management. Key Responsibilities
Build & Optimize Paid Media (Google-First)
Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery. Manage
Google Merchant Center
and drive product feed optimization via third-party feed management tools. Ensure robust conversion tracking ( GA4, GTM, enhanced conversions, offline imports ) and accurate revenue/lead attribution, supported by internal and external analytics resources. Serve as the point of contact for external platform representatives and support resources Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified. Stay informed on platform changes and performance marketing best practices. Analytics, Measurement & Insights
Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability. Design and analyze experiments (A/B, holdouts) and translate results into clear actions. Improve data leverage: cleaner conversion data and stronger audience strategies. Cross-Functional Collaboration
Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc. Collaborate with Product/Engineering/Data on full-funnel tests and technical improvements. Share regular performance readouts and next steps with stakeholders. Requirements: Qualifications
Must-Have
4-7 years of hands-on
Google Ads management for e-commerce with meaningful budgets (e.g.,
$500k+/month ) and revenue accountability. Proven expertise in
Shopping/PMax
(feeds, attributes, diagnostics),
Search
(query control, negatives, etc.),
YouTube
(prospecting and in-funnel), and
Display/Discovery . Strong measurement skills. Advanced
Google Sheets
skills (pivots, VLOOKUP/INDEX-MATCH, array formulas); able to turn messy data into decisions. Demonstrated ability to prioritize, context-switch, and meet quick deadlines. Excellent communicator and team player with a collaborative, figure-it-out mindset. Experience managing an agency or external partners while remaining hands-on. Willingness to roll up sleevesfrom writing ad copy to fixing tags to bulk-editing feeds. Nice-to-Have
Familiarity with
SQL/BigQuery , Looker Studio/Tableau, or
Python
for deeper analysis. Experience with A/B testing tools. Knowledge of feed tools and schema/SEO basics. Experience with other ad channels (LinkedIn, Amazon, Meta, affiliates, Reddit, etc.) Background in B2B or promotional products. Familiarity with leading-edge
AI
to improve quality and efficiency. What Youll Love About Working Here
A collaborative culture where ideas, testing rigor, and attention to detail are valued. Direct ownership of high-impact growth levers with clear line of sight to revenue. Opportunity to shape paid strategy, measurement, and experimentation. Room to learn and develop within performance marketing at a growing company. 4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees. PI0b2186cc2839-29952-38878470
Were seeking a data-savvy, hands-on
Search Engine Marketing Marketing Senior Strategist
to own and scale paid acquisition (Google, Bing, and other channels as appropriate). Youll architect, execute, and optimize campaigns across
Search, Shopping, PMax/AIMax, YouTube, and Display
with a focus on efficient scale and rigorous testing. Youll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agencywhile staying fully hands-on and tying customer and product insights and details to granular campaign management. Key Responsibilities
Build & Optimize Paid Media (Google-First)
Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery. Manage
Google Merchant Center
and drive product feed optimization via third-party feed management tools. Ensure robust conversion tracking ( GA4, GTM, enhanced conversions, offline imports ) and accurate revenue/lead attribution, supported by internal and external analytics resources. Serve as the point of contact for external platform representatives and support resources Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified. Stay informed on platform changes and performance marketing best practices. Analytics, Measurement & Insights
Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability. Design and analyze experiments (A/B, holdouts) and translate results into clear actions. Improve data leverage: cleaner conversion data and stronger audience strategies. Cross-Functional Collaboration
Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc. Collaborate with Product/Engineering/Data on full-funnel tests and technical improvements. Share regular performance readouts and next steps with stakeholders. Requirements: Qualifications
Must-Have
4-7 years of hands-on
Google Ads management for e-commerce with meaningful budgets (e.g.,
$500k+/month ) and revenue accountability. Proven expertise in
Shopping/PMax
(feeds, attributes, diagnostics),
Search
(query control, negatives, etc.),
YouTube
(prospecting and in-funnel), and
Display/Discovery . Strong measurement skills. Advanced
Google Sheets
skills (pivots, VLOOKUP/INDEX-MATCH, array formulas); able to turn messy data into decisions. Demonstrated ability to prioritize, context-switch, and meet quick deadlines. Excellent communicator and team player with a collaborative, figure-it-out mindset. Experience managing an agency or external partners while remaining hands-on. Willingness to roll up sleevesfrom writing ad copy to fixing tags to bulk-editing feeds. Nice-to-Have
Familiarity with
SQL/BigQuery , Looker Studio/Tableau, or
Python
for deeper analysis. Experience with A/B testing tools. Knowledge of feed tools and schema/SEO basics. Experience with other ad channels (LinkedIn, Amazon, Meta, affiliates, Reddit, etc.) Background in B2B or promotional products. Familiarity with leading-edge
AI
to improve quality and efficiency. What Youll Love About Working Here
A collaborative culture where ideas, testing rigor, and attention to detail are valued. Direct ownership of high-impact growth levers with clear line of sight to revenue. Opportunity to shape paid strategy, measurement, and experimentation. Room to learn and develop within performance marketing at a growing company. 4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees. PI0b2186cc2839-29952-38878470