Watchmaker Genomics is hiring: Senior Digital Marketing Manager in Boulder

Join to apply for the Senior Digital Marketing Manager role at Watchmaker Genomics

Join to apply for the Senior Digital Marketing Manager role at Watchmaker Genomics

Get AI-powered advice on this job and more exclusive features.

This range is provided by Watchmaker Genomics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $140,000.00/yr

Additional compensation types

Annual Bonus and Stock options

Position: Senior Digital Marketing Manager

Position Type: Full-time

Department: Marketing

Location: Boulder OR Remote

Experience: 7-10 years relevant experience

Watchmaker Genomics is a global life science company based in Boulder, Colorado with an R&D and Production facility in Cape Town, South Africa. Our team is passionate about innovation and values collaboration, creativity, and scientific rigor.

We believe that the intersection of biology, engineering, and computer science presents exciting opportunities for developing novel technologies that promote research and improve human health. Watchmaker Genomics specializes in the design, development, and production of DNA- and RNA-modifying enzymes that enable high-growth applications in genomics, molecular diagnostics, and personalized medicine.

Position Summary

Watchmaker is inviting applications for the full-time position of Senior Digital Marketing Manager. This position reports to the Creative Director and will support the Vice President of Marketing, as well as the Product Marketing team. This role will lead the strategy, execution, and optimization of digital campaigns to drive demand, engagement, and conversion. This role requires a balance of technical expertise, creative campaign development, and cross-functional collaboration to deliver measurable results.

In our small, innovative life science company, you’ll have the chance to flex your creativity and grow your skills in areas like brand strategy, cross-functional project leadership, marketing operations, or customer journey optimization—shaping a more specialized role as we continue to expand.

The successful candidate will thrive in a dynamic, fast-paced working environment and contribute directly to our company culture and success. This is a remote position with as needed travel to headquarters in Boulder, CO.

Responsibilities

Leveraging scientific expertise and technical content provided by internal teams:

• Design, implement, and manage marketing automation programs, integrating HubSpot with Salesforce, the website, and social platforms to track ROI and campaign effectiveness
• Map and analyze the customer journey and web visitor behavior, translating insights into experiments, targeted campaigns, and measurable engagement plans
• Lead the end-to-end execution of multi-channel campaigns (digital, email, paid media) that attract, convert, and nurture leads throughout the buyer’s journey
• Collaborate with Product Marketing to define target audiences and tailor campaign messaging to their needs
• Evaluate campaign performance and visitor engagement, providing data-driven recommendations to optimize outcomes
• Own and maintain the campaign calendar, ensuring timely delivery of assets, campaigns, and reporting

Website & Digital Optimization

• Evaluate emerging technologies that could help bolster Watchmaker’s digital marketing efforts; provide thought leadership and perspective for adoption where appropriate
• Implement SEO best practices, site performance monitoring, and optimization strategies to improve visibility and conversions
• Integrate and manage analytics (GA4, Google Tag Manager) and run A/B tests to continuously improve user experience
• Provide regular reporting on website traffic, conversion rates, and campaign performance

Please note: The above responsibilities are not exhaustive and other similar duties may be required from time to time.

Skills and Requirements

The candidate should have 7+ years’ experience. Experience in biotech and a start-up environment are highly desirable.

The following skills and experience are requirements for the position.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
• 7-10+ years in digital marketing with emphasis on SEO, SEM, and paid social (LinkedIn Ads)
• Proven experience leading HubSpot (or similar marketing automation platforms) implementation and Salesforce integration
• Experience in lead nurture, content marketing, and demand generation campaigns
• Familiarity with CMS/e-commerce platforms (Adobe Commerce Cloud/Magento a plus)
• Biotech and start-up experience are desirable
• Certification in Google Ads or LinkedIn Advertising preferred

Technical Skills

• Proficiency in LinkedIn Ads, Google Ads, and other SEM platforms
• Strong knowledge of analytics tools (Google Analytics, Search Console, GA4, GTM)
• Basic HTML/CSS for web editing
• Proficiency in Adobe Creative Suite a plus

Core Competencies

• Strong writing and editing skills for both digital and print formats
• Organized, self-motivated, and able to manage multiple priorities and deadlines
• Excellent organizational skills and attention to detail
• The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision
• Strong interpersonal skills and an ability to work as an effective member of a team
• Good communication and personal task management skills and a high level of self-motivation and initiative
• A creative and disciplined approach to problem-solving

Compensation

The base compensation for the Senior Digital Marketing Manager role starts at $120,000-$140,000 + bonus + equity; actual pay will be adjusted based on skills and experience. Employees are eligible for Flexible Time Off, Holidays, employer covers 75% of base medical plan with buy-up options, EAP (employee assistance program), employer paid dental, employer paid vision, employer paid $25,000 life/AD&D policy, paid parental leave, and a 401(k) retirement plan with a 4% match.

Application Requirements

To apply for the position, please submit the following in a PDF format on watchmakergenomics.com:

• Letter of motivation (upload where it says cover letter)
• Resume or Curriculum vitae, highlighting relevant qualifications and experience

Applications without a Letter of Motivation will not be considered.

Applications will be accepted on a rolling basis and the position will remain open until filled; however, early submission is encouraged as review will begin immediately.

If selected to participate in the interview process, the names and contact information of three professional references who are able to assess your suitability for the position in terms of the specified requirements will be requested.

***

NO RECRUITMENT AGENCIES PLEASE

We are only accepting direct applications for this position. We are not working with external recruiters or agencies at this time. Unsolicited resumes or candidate submissions from third-party recruiters will not be considered and will be deemed the property of Watchmaker Genomics.

***

WE ARE AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

Watchmaker Genomics is committed to being an equal opportunity employer and creating a culturally diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics as protected by applicable law.

All applicants will be asked if currently eligible to work in the United States of America; and if now or in the future will require visa sponsorship to continue working in the United States.

This position may be subject to pre-employment checks, including driving history check, drug screening and a background check for any convictions directly related to its duties and responsibilities. All pre-employment checks will comply with all applicable federal, state, and local laws.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Science

Referrals increase your chances of interviewing at Watchmaker Genomics by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Get notified about new Digital Marketing Manager jobs in Boulder, CO.

Denver Metropolitan Area $95,000.00-$125,000.00 2 months ago

Boulder, CO $135,000.00-$150,000.00 3 weeks ago

Denver, CO $175,000.00-$200,000.00 22 hours ago

Director, Influencer and Social Media Marketing

Broomfield, CO $117,000.00-$150,000.00 3 weeks ago

Denver, CO $125,000.00-$175,000.00 1 month ago

Boulder, CO $150,000.00-$180,000.00 19 hours ago

Denver Metropolitan Area $130,000.00-$165,000.00 6 days ago

Denver, CO $118,800.00-$192,170.00 5 days ago

Denver, CO $85,000.00-$110,000.00 1 month ago

Denver, CO $90,000.00-$110,000.00 1 day ago

Director of Marketing and Communications, Museum Institute

Boulder, CO $82,000.00-$85,000.00 14 hours ago

Broomfield, CO $135,000.00-$150,000.00 3 weeks ago

Golden, CO $100,000.00-$125,000.00 1 month ago

Denver, CO $170,000.00-$190,000.00 1 hour ago

The North Face: Senior Art Director, Performance (Global Brand Marketing)

Denver, CO $140,000.00-$160,000.00 2 weeks ago

Denver, CO $180,000.00-$210,000.00 2 weeks ago

Denver, CO $210,000.00-$220,000.00 21 hours ago

Denver, CO $180,000.00-$225,000.00 1 day ago

Denver, CO $123,600.00-$154,500.00 2 days ago

Denver, CO $182,000.00-$236,500.00 1 day ago

Senior Director, Vail Resorts Retail & Gear Marketing

Broomfield, CO $168,000.00-$215,000.00 16 hours ago

Boulder, CO $172,000.00-$258,000.00 2 days ago

Director of Marketing Science Analytics & Commercial Intelligence (Customer Engagement Team)

Denver, CO $150,000.00-$210,000.00 2 weeks ago

Sr. Associate Director, Product Marketing

Denver, CO $140,000.00-$145,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.