Blues Hog Barbecue is hiring: Digital Advertising Specialist in Washington

Overview

Blues Hog manufactures premium BBQ products and is headquartered in Washington, Missouri. We are currently seeking a talented individual to manage and optimize our digital advertising campaigns across Amazon, Meta, and Google platforms while leveraging Shopify expertise to drive e-commerce success.

Responsibilities

• Plan, create, and manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, etc.) to drive sales and ROI.
• Conduct keyword research, bid optimization, and A/B testing to maximize ad performance.
• Monitor and analyze advertising data to optimize campaigns and make data-driven decisions.
• Stay informed on competitor activities and industry trends in the Amazon marketplace.
• Develop and execute Meta (Facebook/Instagram) ad campaigns tailored to target audiences and company goals.
• Optimize Google Ads (Search, Display, and Shopping) campaigns to increase traffic and conversions.
• Track campaign performance, adjust strategies, and provide regular performance reports.
• Manage retargeting, lookalike audiences, and advanced segmentation to maximize ad reach.
• Maintain and optimize the Shopify store for enhanced user experience and increased conversion rates.
• Collaborate on implementing and troubleshooting custom Shopify features.
• Analyze Shopify performance metrics and recommend strategies for growth.
• Ensure seamless integration of marketing tools like GTM, Google Analytics, and CRM software.
• Work with the marketing and creative teams to align ad campaigns with brand messaging and broader company goals.
• Provide input on product listings, imagery, and descriptions for maximum visibility and conversions across platforms.

Qualifications

• Proven experience managing Amazon, Meta, and Google Ads campaigns with measurable success in ROI improvement.
• Strong expertise in Shopify store management, analytics, and custom integrations.
• Proficiency in analytics tools like Google Analytics, Amazon Seller Central, and advertising dashboards.
• Understanding of e-commerce best practices, including SEO, conversion optimization, and retargeting strategies.
• Excellent analytical skills with the ability to turn data into actionable strategies.
• Strong communication and project management skills.

Preferred Skills

• Familiarity with ad optimization software for Amazon, Meta, and Google.
• Experience with email marketing platforms like Klaviyo
• Advanced knowledge of creative asset requirements for ads across platforms.
• Hands-on experience setting up and troubleshooting GTM (Google Tag Manager) in Shopify.

Job Type

• Full-time
• Benefits: 401(k)
• 401(k) matching
• Health insurance
• Life insurance
• Paid time off

Schedule

• 8 hour shift

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Food and Beverage Services