Marketing Manager, Native and Display Advertising Job at Buyerlink in Walnut Cre

Overview

Marketing Manager, Native and Display Advertising — data-driven and results-oriented leader responsible for strategy, execution, and optimization of native advertising campaigns to generate high-quality consumer leads. Manage campaigns across Native and Display ad platforms (e.g., Taboola, Outbrain, and comparable networks) with creative testing and performance insights to maximize lead volume and ROI. This is a full-time, in-person role at our Walnut Creek office.

Responsibilities

• Lead and oversee end-to-end Native/Display Advertising strategies to align with business goals
• Plan, launch, and optimize native/display ad campaigns across multiple platforms
• Develop compelling ad copy and creatives, continuously analyzing performance and testing new assets to maximize CTR, conversion rates, and lead quality
• Monitor, analyze, and optimize campaign performance and present findings as actionable insights
• Manage budgets and pacing to ensure efficient ROAS
• Run A/B tests, audience segmentation, and targeting/retargeting/lookalike strategies
• Partner with sales, client services, and engineering teams to align goals and improve funnel performance
• Ad-hoc special projects

Qualifications

• 3+ years of hands-on experience managing native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks
• Proven track record of scaling native advertising efforts and managing high-budget campaigns ($100k+/month)
• Demonstrated success in lead generation and/or performance marketing with focus on maximizing lead volume while optimizing CPL, ROI, and lead quality
• Solid working knowledge of tracking pixels, conversion events, and attribution tools
• Strong analytical mindset with the ability to interpret data, extract insights, and make data-driven optimization decisions
• Deep understanding of conversion funnels, attribution models, and ROAS
• Excellent communication, organization, collaboration, and project management skills
• Strong grasp of creative best practices for Native and Display Ad platforms
• Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment
• A genuine passion for performance marketing and a test-and-learn mindset

Nice to have

• Experience managing paid social advertising campaigns
• Knowledge of compliance and privacy standards in lead generation (TCPA, etc.)
• Previous agency or aggregator experience

Compensation

$125k-135k annually

Privacy

The types of Personal Information we may collect (directly from you or from third-party sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for processing. By continuing, you agree to Buyerlink\'s privacy policy, which can be accessed here.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Wireless Services, Telecommunications, and Communications Equipment Manufacturing