VP, Influencer & Creator Marketing Job at Day One Agency in New York

VP, Influencer & Creator Marketing

Day One AgencyFast Company's #1 on the Most Innovative list is hiring! We’re looking for a VP of Influencer & Creator Marketing to join our rising team. The successful candidate will be ambitious, hard‑working, and dedicated to telling creator‑driven stories that stop people in their scroll. You’ll take pride in your work, show initiative, and go the extra mile to ensure our clients are served in the best way possible. We’re looking for self‑starters with creative or communications agency experience who are willing to work collaboratively and quickly with our squad. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.

Our company culture is at the core of everything we do. It defines our vibe and what makes every day day one. We offer a highly collaborative, hybrid work environment where smart and hyper‑passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that’s still true.

We emphasize and value all of our relationships—they’re the power behind us. Our colleagues, clients, and partners are the most important part of our business. If you want to join a fast‑growing, award‑winning, creative team, we’d love to hear from you.

This role is full‑time, requires a hybrid work schedule, and is only available in New York City.

Responsibilities

The successful candidate will represent a mix of creative creator‑first thinking and strategic reasoning alongside strong written and verbal skills to articulate not only the team’s ideas but also the value behind them. As a senior leader, your responsibility will be to guide clients, grow and mentor junior staff, and champion great creator work.

• Lead the agency’s NYC Creators & Casting team, managing a talented group of creator strategists ranging from associate to senior‑level
• Demonstrate a strong point of view on what makes great creative influencer work, and share it with internal teams and clients
• Define, shape, and sell creator and influencer ideas that consistently tie back to brand brief and strategy
• Shepherd and guide the work, pushing to make the best it can be
• Build impactful partnerships and relationships with clients
• Demonstrate consistent curiosity and learning within the creator and digital industries, with a finger on the pulse of culture across categories
• Build industry relationships and extend the Day One community
• Support new business projects as needed, including team oversight, shaping RFP and pitch responses, shepherding winning creative, and presenting to prospective clients
• Bring a fearless, creatively curious mindset to problem‑solving and campaign ideation while ensuring meticulous workflow, checks, and documentation

Qualifications

Experience

• 8+ years of experience managing or contributing to influencer and creator work
• Demonstrated team player working across departments such as creative, earned media, and social
• Experience leading and mentoring a diverse team with excellent judgment and people skills
• Experience overseeing influencer strategy, negotiations, contracting, execution, and measurement
• Experience thinking through both tactics and the big picture
• Experience ideating and articulating the why and how of an idea
• Understanding of both major and emerging social platforms
• Excellent written and verbal communication skills
• Leadership and creative problem‑solving skills
• Demonstrated passion for people, organization, and excitement to collaborate in a fast‑paced team environment
• Expert knowledge of how paid, earned, and owned channels work together
• Minimum of a Bachelor’s degree from an accredited university

Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Paid Parental Leave
• Commuter Benefits
• Company Credit Card
• Uber / Lyft Business Account
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $150,000–$190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates’ relevant work experience, skills, qualifications, and location.

About Day One Agency

We move the world by stopping it in its scroll with stories that earn.