Bilingual (Korean) Influencer Marketing Campaign Manager Job at Insight Global i

Overview

Our entertainment streaming client is looking for 3 Influencer Marketing Coordinators to join the Influencer Marketing team. The Influencer Marketing Coordinator will play a critical role in supporting a fast-growing influencer marketing program. The ideal candidate will have an interest in digital and influencer marketing and a passion for all things marketing and social media. This is a great opportunity for an entry-level candidate who is excited about the influencer industry and wants to be at the forefront of digital innovation and growth. The ideal candidate will be tech-savvy and intuitive, with great ideas to support our influencer campaigns. This is a highly collaborative role which will work across the Disney business as well as high-profile external partners.

Day-to-Day: Support execution of influencer campaigns in but not limited to Latin America to meet or exceed direct response goals driving global subscriber acquisition, conversion & efficiency.

Responsibilities

• Draft campaign project briefs, creative briefs, and influencer contracts in both English and Portuguese.
• Prospect and curate new talent for influencer campaigns in but not limited to Latin America leveraging SaaS platforms and social platform search tools.
• Build and manage direct relationships with social media influencers and agencies within but not limited to Latin America
• Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign approvals and coordination.
• Responsible for the collection, storage, and distribution of marketing assets such as branded materials and influencer assets across multiple databases.
• Liaise with Paid Media teams to coordinate asset deliveries and campaign launches.
• Track, monitor, and report on post/ad performance against key KPIs on a regular basis
• Proactively manage the brand’s “influencer funnel,” constantly updating it with new, authentic, on-brand influencers to partner with.
• Conduct market research to stay up-to-date with best practices and emerging trends in local markets.

Qualifications

• Minimum 2 years of influencer marketing experience; knowledge of influencer management, trends, and paid social platforms including Facebook, Instagram, Snapchat, and TikTok
• Fluency in English and Korean
• Proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Suite
• Experience using Excel for data analysis and Smartly (training available if needed)
• Excellent writing, verbal and interpersonal communication skills across departments
• Organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environment
• Strategic self-starter with the ability to manage multiple ongoing projects
• Passion for innovation, creative problem solving, and building strong relationships with internal and external stakeholders
• Ability to handle confidential information
• Nice to have: strong relationships with local agencies and influencers in Latin America

Additional information

Preferred: Strong relationships with local agencies and influencers in applicable geographic locations.

EEO statements and other disclosures as required by law.