City of Bastrop Tx is hiring: Social Media Coordinator in Bastrop

Overview

Are you a creative thinker with a passion for and deep understanding of all things social media? We're seeking a Social Media Coordinator to join our dynamic Discover Bastrop team. In this role, you'll play a key part in shaping our voice, engaging our audience, and driving meaningful connections. Under general direction of the Director of Discover Bastrop, the Social Media Coordinator develops and manages content across all digital platforms to support the City’s tourism and visitor engagement strategy. This position supports the City Council’s Communication Focus Area by fostering transparent, two-way communication between the city, residents, visitors, and local businesses. The role involves planning and implementing social media campaigns, creating content, tracking analytics, and enhancing brand visibility. It also provides cross-departmental support in developing marketing materials, maintaining the city’s tourism website, and assisting with events and special initiatives.

Responsibilities

• Plan, coordinate, and publish engaging content across all City tourism-related social media platforms.
• Work with the Marketing Manager to plan and execute coordinated social media campaigns that align with Discover Bastrop’s overall tourism and marketing strategy.
• Collaborate with the City of Bastrop’s Communications Department to ensure consistent messaging, avoid content duplication, and cross-promote relevant initiatives.
• Participate in joint planning meetings and content calendar reviews to align efforts across departments.
• Share assets, updates, and analytics to support shared goals across City-led platforms and initiatives.
• Maintain a citywide social media calendar, ensuring brand consistency and message alignment.
• Write, edit, and schedule social posts, press releases, blog entries, and newsletter content.
• Develop and implement social media marketing campaigns that support key programs and events.
• Monitor channels for engagement opportunities, inquiries, and trends; respond to comments in a timely and professional manner.
• Track and analyze performance metrics to inform strategies and optimize future efforts.
• Collaborate with departments to gather information and assist with cross-promotional campaigns.
• Create basic graphic design assets for digital promotions using tools like Canva or Adobe Creative Suite.
• Update and maintain tourism-related pages on the city’s website with timely, accurate content.
• Coordinate content with photographers, designers, and vendors as needed.
• Assist in planning and promoting City events, including coverage and live updates from the field.
• Represent the City at community events, media functions, and tourism-related engagements.
• Ensure compliance with City communication policies and accessibility standards.
• Stay current with social media trends and emerging platforms.
• Exercise discretion and independent judgment with respect to matters related to communications and media responses.
• Work non-traditional hours for presence at events and City meetings.
• Deal tactfully and courteously with the public and establish effective working relationships with staff, officials, volunteers, media, and the public.
• Travel to various destinations in and out of the city, and perform other tasks as assigned.

Administrative Support

• Provide administrative assistance to the Discover Bastrop team, including preparing meeting agendas and recording/distributing minutes.
• Assist with invoicing, purchase orders, and other finance-related tasks.
• Support budget tracking and reporting processes.
• Perform general office duties such as scheduling, organizing files, and maintaining records.
• Serve as a point of contact for internal and external inquiries related to Discover Bastrop operations.

Special Requirements

• General work schedule is 8:00 AM – 5:00 PM, Monday-Friday, with additional hours outside normal business hours for events or emergencies.
• Regular and consistent attendance is essential; leave should be managed to not interfere with deadlines.
• Must be available to work evenings, weekends, and holidays as needed.

Other Requirements

• Must have reliable transportation.
• Physical requirements include the ability to sit, use hands, and operate standard office equipment; occasional lifting up to 25 pounds.
• Work environment is an office setting with moderate noise; may interact with upset staff or public in enforcing policies.

Typical Decision

• Make independent and sound judgment calls on a variety of response needs, including sensitive and political matters.
• Independently research appropriate responses to routine communications and requests for information; determine effective course of action and identify improvements.

Education, Experience, and Licenses

• High School Diploma or equivalent.
• Bachelor’s Degree in Marketing, Hospitality, Communications, or related field preferred.
• Minimum of two (2) years managing multiple social media accounts with experience in journalism, marketing, PR, or content production.
• Minimum of four (4) years in journalism, marketing, PR, content production, social networking coordination, and project management.
• One (1) year full-time experience using social media; experience with Adobe Creative Suite or equivalent preferred.
• Valid Texas Driver’s License with acceptable driving record.

Knowledge, Skills, and Abilities

• Knowledge of PC/MAC, Microsoft Office, Adobe Creative Cloud; extensive knowledge of Adobe Photoshop and Premiere Pro; familiarity with major social media platforms.
• Strong verbal and written communication; editing, proofreading, and content creation across multiple platforms.
• Ability to work with cross-departmental teams, manage timelines, and adapt to changing priorities.
• Portfolio in graphic design, video editing, photography preferred.

Physical Demands and Working Conditions

• Primarily sedentary; may require standing, walking, and lifting up to 25 pounds; moderate noise and no hazardous exposure.

The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. The City provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. Employment is contingent on passing post-offer, pre-employment drug testing/physical, and criminal background investigation.

In addition to a competitive salary, the City provides a comprehensive benefits package including TMRS retirement, health coverage, and paid leave.