Contentful is hiring: SEO & GEO Manager in New York

Overview

Contentful is seeking an SEO & GEO (Generative Engine Optimization) Strategist to lead the next evolution of our SEO program—designed for performance across traditional search engines and emerging generative platforms. You’ll own the strategy, ideation, and execution of high-impact mid-to-bottom-funnel content that drives traffic, supports pipeline generation, and positions Contentful as a leader in digital experiences. This role is pivotal to growing our organic presence and aligning content with modern discovery behavior to drive impactful performance.

What to expect?

• Help to evolve an SEO-led content program built to earn visibility in both organic search engine results and generative AI engine results.
• Play a key role in redefining how Contentful shows up across AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity.
• Develop and manage a data-driven editorial calendar aligned to business priorities and audience needs at each stage of the buyer journey.
• Champion a data-driven approach to discover emerging trends, analyze competitor strategies, and identify content opportunities.
• Continuously audit and improve new and existing content, optimizing for both SEO and GEO key performance indicators.
• Collaborate closely with cross-functional teams and external contributors to build content that resonates and converts.
• Develop strategic, data-informed briefs for internal and external creators reflecting brand voice, audience needs, and performance goals.
• Share insights and opportunities, raise visibility of content impact, and celebrate content success with key stakeholders.
• Support the broader SEO function with day-to-day program execution.

What You Need To Be Successful

• 4+ years of experience in SEO and content strategy, ideally in a B2B or SaaS environment; bonus if with technical or product-led content.
• Proven ability to develop content for SEO using keywords to drive meaningful impact.
• Deep understanding of search intent, keyword strategy, and funnel-aligned content planning.
• Familiarity with GEO and how GenAI platforms index, synthesize, and surface content.
• Mastery of SEO tools (Ahrefs, SEMrush, Google Search Console) and comfort navigating analytics platforms (GA4, Tableau, Looker, etc.).
• Experience managing content production workflows and working with internal stakeholders and external writers.
• A team-first mindset, excited to collaborate across departments and support a fast-moving, high-impact marketing function.
• Experience with Contentful, a DXP, or any headless CMS is a plus.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive stock options to share in the company’s success
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents
• Fertility and family-building benefits, including a lifetime reimbursable wallet
• Generous paid time off, including vacation, sick days, compassion days for loss, education days, and volunteer days
• Company-paid parental leave
• Personal annual education budget to improve skills and grow in your career
• Access to virtual and in-person events, workshops, guest speakers, and team activities
• Annual wellbeing stipend for physical, financial, or emotional health
• Monthly communication stipend and phone hardware upgrade reimbursement
• New hire office equipment stipend for hybrid or distributed employees

Note: This role will need to be conducted in a state in which Contentful is registered to do business.

Compensation and location notes

New York Salary Statement: The salary range displayed is for potential hires who will work or reside in New York. The offered salary is determined based on internal equity, salary ranges, market data, applicant’s skills and experience, and certain degrees and certifications. New York Salary Range: $111,000 - $150,000. This position is eligible for equity awards and other incentive programs where applicable.

Who are we?

Contentful is a leading digital experience platform that helps modern businesses deliver engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation for thousands of organizations worldwide. We are an equal opportunity employer that values diversity and inclusion. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender identity, age, disability, or unemployment status. If you need reasonable accommodations at any point during the process, please contact our recruiting team.

About our culture and cautions

Please be aware of scammers who may fraudulently pose as Contentful. We do not ask for sensitive information through social media or chat-based apps. If you suspect fraud, report it to your local authorities and contact security at Contentful.

Application acknowledgment

By applying, you acknowledge that you have read Contentful’s Candidate Privacy Notice and consent to the collection, processing, use, and storage of your personal data as described therein.