Digital Marketing & SEO Specialist Job at Edge Webware in Miamisburg

Description We are looking for a Full‑time Digital Marketing & SEO Specialist. This individual will work with a team of marketers to perform audits, analysis, and management of SEO and digital marketing for our clients. Responsibilities Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Uses strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop-off points and optimizes user and/or sales funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Skills Creating and maintaining client relationships Self‑motivated yet customer‑focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Experience executing paid social media campaigns Knowledge of video and picture editing software such as Adobe After Effects/Photoshop Must be able to juggle multiple projects at the same time High attention to detail Full understanding of all social media platforms Problem‑solving skills Knowledge of content management systems Experience Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user/sales funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Moz, Mangools, Ahrefs, SEMRush, etc.) Working knowledge of ad serving tools and setting up campaigns on native platforms including Google Ads, Facebook/Instagram Ads, Bing Ads, and LinkedIn Ads Advanced knowledge of Google Tag Manager Qualifications Google Ad certification required Benefits Bonus opportunities Work‑from‑home options Healthcare insurance (Employer pays half of employee’s Healthcare) Vision insurance Dental insurance Group Life insurance Short‑term Disability insurance Continuing Education Budget 12+ days paid holidays (Including a week or more shutdown at the end of the year) Paid vacation, sick time, and bereavement time Collaborative and team‑oriented work environment Quarterly Team Outings #J-18808-Ljbffr