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Intuit

Intuit is hiring: TurboTax Principal Technical SEO/GEO Manager in San Diego

Intuit, San Diego, CA, United States, 92189

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Overview

Join the TurboTax Holistic Search team as a Principal Technical GEO/SEO Manager. With deep technical GEO and SEO expertise and a robust track record, you will optimize organic search tied to top line metrics (traffic, logins, units). 10-15+ years in the field, with GEO experience in the past year, and strong critical thinking to strategize and implement in a dynamic, fast-paced org. Be part of a results-focused team focused on continuous improvement and innovation in GEO and SEO.

Responsibilities

  • Champion technical GEO and SEO best practices across the organization to bolster organic search traffic and meet business goals, influencing teams from ideation to execution.
  • Provide deep technical GEO and SEO oversight and management of site architecture, migrations, technology decisions, crawling/rendering, subdomains, and more.
  • Reimagine the TurboTax GEO and SEO three-year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and others, aligned with short-term and long-term objectives.
  • Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other AI tools.
  • Develop and implement advanced GEO and SEO one-year strategies for schema, multimedia, Core Web Vitals, and more.
  • Collaborate with GEO and SEO content strategy teams to ensure best-in-class technical requirements are prioritized and implemented.
  • Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics) to integrate GEO and SEO principles from design through coding.
  • Lead effective communication across audiences and gather feedback from internal and external stakeholders, including agency partners.
  • Be data-driven, analyzing user behavior and search performance to evolve GEO and SEO strategy with data-backed insights.
  • Collaborate with Analysts and Data Scientists to advance GEO measurement for actionable insights.
  • Lead GEO and SEO tracking, refine attribution across devices, and deliver performance reporting.
  • Lead GEO and SEO testing requirements, promoting best practices for sitewide A/B, multivariate, geo, and personalization tests from concept to implementation.
  • Integrate with the PPC team and broader digital marketing channels to maximize ROI.
  • Manage app store optimization strategies to maximize mobile app visibility and downloads.
  • Inspire and manage agency partners and contractors to deliver high-quality work for the TTSEO team.

Qualifications

  • 10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus
  • 1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more
  • BA/BS in Marketing, Business Administration, Computer Science, or a related field
  • Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools
  • Outstanding analytical and problem-solving skills with a data-driven decision-making ability
  • Strong entrepreneurial spirit with a track record of innovation and a test-and-learn approach
  • Exceptional communication skills and ability to give/receive constructive feedback
  • Highly organized and detail-oriented with the ability to manage multiple priorities
  • Ongoing commitment to staying on the cutting edge of search marketing trends

Note: Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular comparisons across categories of ethnicity and gender to ensure fair pay.

Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position is eligible for a cash bonus, equity rewards, and benefits as per applicable plans and programs. Further compensation details are available at Intuit Careers.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Engineering and Information Technology

Industries

  • Software Development

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