DoorDash
Manager, Data Strategy, B2B, Marketing Technology
DoorDash, San Francisco, California, United States, 94199
About the Role
We’re seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels. This role will partner closely with the Performance and Lifecycle Marketing teams to grow revenue through stronger targeting, personalization, attribution, and measurement. You’ll build the data pipelines that connect our MAP/CRM, web analytics, ads platform, CDP, data warehouse, and BI tools so teams can segment audiences, personalize messaging, and optimize spend across channels. You\'ll architect our attribution approach, standardize tracking across channels, and deliver reporting that shows where marketing spend drives pipeline and revenue. This role combines technical execution with strategic thinking to solve complex cross-channel measurement challenges. This role reports to the Senior Manager, Data & Measurement within the Growth Marketing organization. About The Team DoorDash’s mission is to grow and empower local economies. Our Marketing Technology team delivers tools, data, and processes so teams can acquire customers, drive retention, and grow new business lines across audiences. Our mission is to enable teams to deliver personalized, engaging, and relevant content across owned and paid channels. We partner with Product, Engineering, Data Science, and Analytics to translate Marketing\'s technology needs into measurable business outcomes for Growth and Performance Marketing. Responsibilities
Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel. Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach MAP and ads platforms to enable real-time segmentation, personalization, and optimization. Design and manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms, CDP, data warehouse (e.g., Snowflake), reverse ETL, and BI. Establish data quality standards and SLAs across the funnel, ensuring consistent tracking from first touch through closed-won revenue. Create self-serve reporting and dashboards for Marketing and Sales—pipeline contribution, opportunity influence, velocity, CAC/LTV, channel ROAS, ABM engagement, and executive roll-ups. Develop and implement an experimentation framework for channels, creatives, and audiences; collaborate with Analytics on lift studies and offline conversions. Collaborate with Product, Engineering, Analytics, Data Science, Sales Ops, and RevOps to prioritize requirements and refine influence models. Communicate progress and risks to stakeholders and leadership, including goal tracking and mitigation strategies. Qualifications
6+ years in marketing technology, growth marketing, marketing analytics, or RevOps in a B2B context; 3+ years directly related to measurement/attribution/integrations. Strong analytical toolkit: advanced SQL; proficiency in Python or similar for data processing; ability to build BI dashboards. Hands-on tracking & attribution experience: pixels, server-side tagging, app/web analytics, MMP/CDP concepts, offline conversion import, and API-based data flows. MAP/CRM experience (Marketo/Eloqua/HubSpot; Salesforce preferred), including campaign object usage, campaign member statuses, influence models, and L2A matching. ABM fluency: account scoring, intent and engagement signals, buying-group measurement, and cohort reporting. Collaborative with cross-functional teams across marketing, analytics, product, and other functions. Ability to think like a GM, drive cross-functional projects, and communicate effectively with consumers and senior leaders. Excellent verbal and written communication and presentation skills; able to organize critical information for senior leaders, external partners, and cross-functional stakeholders. Strong data-driven decision-making with a bias for action and the ability to operate with limited data. Creative and entrepreneurial mindset with the ability to tackle unsolved problems and devise solutions with limited resources. Compensation & Benefits
Salary range and compensation details are described in the posting. The position may include equity opportunities. DoorDash offers a comprehensive benefits package, including medical/dental/vision coverage, 401(k) with employer matching, paid parental leave, wellness and commuter benefits, paid time off, and other programs to support employee well-being. For more information, visit the careers page. About DoorDash
DoorDash is a technology and logistics company focused on empowering local economies by connecting people with local businesses. We are committed to diversity and inclusion, and we strive to create a workplace where everyone can thrive. We value a diverse workforce and encourage applicants from all backgrounds and experiences. Non-Discrimination Statement
We value a diverse workforce and do not discriminate on any protected characteristic. We will consider qualified applicants with arrest and conviction records in compliance with applicable laws. If you need accommodations, please inform your recruiting contact upon initial connection.
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We’re seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels. This role will partner closely with the Performance and Lifecycle Marketing teams to grow revenue through stronger targeting, personalization, attribution, and measurement. You’ll build the data pipelines that connect our MAP/CRM, web analytics, ads platform, CDP, data warehouse, and BI tools so teams can segment audiences, personalize messaging, and optimize spend across channels. You\'ll architect our attribution approach, standardize tracking across channels, and deliver reporting that shows where marketing spend drives pipeline and revenue. This role combines technical execution with strategic thinking to solve complex cross-channel measurement challenges. This role reports to the Senior Manager, Data & Measurement within the Growth Marketing organization. About The Team DoorDash’s mission is to grow and empower local economies. Our Marketing Technology team delivers tools, data, and processes so teams can acquire customers, drive retention, and grow new business lines across audiences. Our mission is to enable teams to deliver personalized, engaging, and relevant content across owned and paid channels. We partner with Product, Engineering, Data Science, and Analytics to translate Marketing\'s technology needs into measurable business outcomes for Growth and Performance Marketing. Responsibilities
Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel. Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach MAP and ads platforms to enable real-time segmentation, personalization, and optimization. Design and manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms, CDP, data warehouse (e.g., Snowflake), reverse ETL, and BI. Establish data quality standards and SLAs across the funnel, ensuring consistent tracking from first touch through closed-won revenue. Create self-serve reporting and dashboards for Marketing and Sales—pipeline contribution, opportunity influence, velocity, CAC/LTV, channel ROAS, ABM engagement, and executive roll-ups. Develop and implement an experimentation framework for channels, creatives, and audiences; collaborate with Analytics on lift studies and offline conversions. Collaborate with Product, Engineering, Analytics, Data Science, Sales Ops, and RevOps to prioritize requirements and refine influence models. Communicate progress and risks to stakeholders and leadership, including goal tracking and mitigation strategies. Qualifications
6+ years in marketing technology, growth marketing, marketing analytics, or RevOps in a B2B context; 3+ years directly related to measurement/attribution/integrations. Strong analytical toolkit: advanced SQL; proficiency in Python or similar for data processing; ability to build BI dashboards. Hands-on tracking & attribution experience: pixels, server-side tagging, app/web analytics, MMP/CDP concepts, offline conversion import, and API-based data flows. MAP/CRM experience (Marketo/Eloqua/HubSpot; Salesforce preferred), including campaign object usage, campaign member statuses, influence models, and L2A matching. ABM fluency: account scoring, intent and engagement signals, buying-group measurement, and cohort reporting. Collaborative with cross-functional teams across marketing, analytics, product, and other functions. Ability to think like a GM, drive cross-functional projects, and communicate effectively with consumers and senior leaders. Excellent verbal and written communication and presentation skills; able to organize critical information for senior leaders, external partners, and cross-functional stakeholders. Strong data-driven decision-making with a bias for action and the ability to operate with limited data. Creative and entrepreneurial mindset with the ability to tackle unsolved problems and devise solutions with limited resources. Compensation & Benefits
Salary range and compensation details are described in the posting. The position may include equity opportunities. DoorDash offers a comprehensive benefits package, including medical/dental/vision coverage, 401(k) with employer matching, paid parental leave, wellness and commuter benefits, paid time off, and other programs to support employee well-being. For more information, visit the careers page. About DoorDash
DoorDash is a technology and logistics company focused on empowering local economies by connecting people with local businesses. We are committed to diversity and inclusion, and we strive to create a workplace where everyone can thrive. We value a diverse workforce and encourage applicants from all backgrounds and experiences. Non-Discrimination Statement
We value a diverse workforce and do not discriminate on any protected characteristic. We will consider qualified applicants with arrest and conviction records in compliance with applicable laws. If you need accommodations, please inform your recruiting contact upon initial connection.
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