Simon Property Group
Vice President, Loyalty & Omnichannel Marketing
Simon Property Group, San Francisco, California, United States, 94199
Vice President, Loyalty & Omnichannel Marketing
Apply for the Vice President, Loyalty & Omnichannel Marketing position at Simon Property Group.
Position Summary Simon is hiring a VP of Loyalty and Omnichannel Marketing to lead Simon+, our new loyalty program, and related digital initiatives. Simon+ rewards shoppers both in‑store and online, merging legacy programs like Mall Insider® and Premium Outlets® VIP Shopper Club with new incentives such as cash back, points, and exclusive perks. The VP will serve as the internal authority on the program’s features, benefits, user experience, and marketing, as well as a key collaborator on the Simon Search platform. The role will build and expand these initiatives, collaborating closely with cross‑functional teams and the ShopSimon.com e‑commerce team to deliver a seamless loyalty‑driven shopping experience across the Simon ecosystem.
Key Responsibilities
Evolve and enhance Simon+ and Simon Search value propositions, features, and user experience.
Develop and implement a comprehensive marketing plan to support growth and engagement objectives for Simon+ and Simon Search, including audience segmentation and channel‑specific strategies.
Partner with cross‑functional stakeholders to execute the marketing plan, overseeing creative briefing, digital content, CRM, media planning, and field implementation.
Oversee day‑to‑day operations of Simon+, including rewards, offers, cash back, card linking, retailer MIDs, member services, and vendor management.
Collaborate with Simon Retailer Marketing to recruit and manage retailer participation, and identify and oversee additional partner relationships.
Work with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, and issue resolutions.
Leverage data insights to drive member acquisition and engagement, and optimize program and campaign performance through experimentation and A/B testing.
Lead collaboration between Simon and ShopSimon.com on all Loyalty and Omnichannel initiatives.
Qualifications
Bachelor’s degree required.
10+ years in loyalty marketing, digital strategy, and e‑commerce; familiarity with retailer affiliate marketing and card‑linked offers is a plus.
Proven success in developing and scaling loyalty programs and omnichannel initiatives for high‑profile brands.
Strong strategic, analytical, and project management skills.
Tech‑savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing.
Excellent communication and stakeholder management abilities.
Customer‑first mindset and passion for delivering exceptional experiences.
Ability to travel 25‑50% of the time, depending on home location.
Compensation Salary range: $150,000 – $300,000, dependent on skills, experience, and location.
Location Corporate Indianapolis
Employment Type Full‑time
Job Function Marketing and Sales
Industry Real Estate and Retail
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Position Summary Simon is hiring a VP of Loyalty and Omnichannel Marketing to lead Simon+, our new loyalty program, and related digital initiatives. Simon+ rewards shoppers both in‑store and online, merging legacy programs like Mall Insider® and Premium Outlets® VIP Shopper Club with new incentives such as cash back, points, and exclusive perks. The VP will serve as the internal authority on the program’s features, benefits, user experience, and marketing, as well as a key collaborator on the Simon Search platform. The role will build and expand these initiatives, collaborating closely with cross‑functional teams and the ShopSimon.com e‑commerce team to deliver a seamless loyalty‑driven shopping experience across the Simon ecosystem.
Key Responsibilities
Evolve and enhance Simon+ and Simon Search value propositions, features, and user experience.
Develop and implement a comprehensive marketing plan to support growth and engagement objectives for Simon+ and Simon Search, including audience segmentation and channel‑specific strategies.
Partner with cross‑functional stakeholders to execute the marketing plan, overseeing creative briefing, digital content, CRM, media planning, and field implementation.
Oversee day‑to‑day operations of Simon+, including rewards, offers, cash back, card linking, retailer MIDs, member services, and vendor management.
Collaborate with Simon Retailer Marketing to recruit and manage retailer participation, and identify and oversee additional partner relationships.
Work with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, and issue resolutions.
Leverage data insights to drive member acquisition and engagement, and optimize program and campaign performance through experimentation and A/B testing.
Lead collaboration between Simon and ShopSimon.com on all Loyalty and Omnichannel initiatives.
Qualifications
Bachelor’s degree required.
10+ years in loyalty marketing, digital strategy, and e‑commerce; familiarity with retailer affiliate marketing and card‑linked offers is a plus.
Proven success in developing and scaling loyalty programs and omnichannel initiatives for high‑profile brands.
Strong strategic, analytical, and project management skills.
Tech‑savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing.
Excellent communication and stakeholder management abilities.
Customer‑first mindset and passion for delivering exceptional experiences.
Ability to travel 25‑50% of the time, depending on home location.
Compensation Salary range: $150,000 – $300,000, dependent on skills, experience, and location.
Location Corporate Indianapolis
Employment Type Full‑time
Job Function Marketing and Sales
Industry Real Estate and Retail
#J-18808-Ljbffr