Vista Roseville Senior Living
Director of Sales Marketing
Vista Roseville Senior Living, Roseville, California, United States, 95678
Sales and Marketing Director
The Sales and Marketing Director will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.
In this role, the Sales and Marketing Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents and conducting both scheduled and walk‑in tours of the community. You will collaborate with the regional team to develop and implement marketing strategies to achieve the community's occupancy goals.
Responsibilities
Responsible for community’s sales efforts and outcomes, while maintaining budgeted occupancy by driving the number of qualified inquiries, tours, professional referrals (85%)
Creates, updates and manages quarterly Sales and Marketing Plan in collaboration with the Executive Director to generate new leads, advance current leads, build relationships with referral sources and close sales.
Maintains current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans.
Provides concierge team members with relevant information regarding upcoming prospect and professional tours.
Assists with training concierge team on initial greeting, phone answering, transferring etiquette and standards, creating positive first impressions, completing a welcome sign for all pre‑scheduled tours, ensuring all visitors have a great experience.
Maintains up‑to‑date system with contact information, detailed notes, and scheduled next steps.
Stays current on all prospect follow‑up.
Determines personalized strategy each prospect interaction for effective advancement of the sales process.
Analyzes leads for creating marketing plan (i.e. lead sources, zip codes, etc.).
Receives community fee and community fee receipt and delivers to ED/BOM timely to begin the Move‑in process.
Attends, coordinates, and sponsors community networking functions (both within and outside the community) to continually promote the positive and professional image of our community, while accurately representing our services.
Determines and plans appropriate activities to achieve sales and implement marketing plan.
Attends daily stand‑up, weekly sales & marketing meeting with Executive Director, weekly management and leadership meeting, monthly all‑team member meeting.
Presents sales and marketing initiatives at community meetings.
Pricing and Revenue Generation to achieve and exceed community budget.
Works with Executive Director to price the community apartments (both premium pricing and value pricing) to maximize revenue and sales as unit types.
Determines other opportunities for increased revenue, i.e. increased Community Fees in specific apartments and neighborhoods.
Select apartments to model to sell open inventory, always maintaining a model (unless 100% occupied).
Determines appropriate incentives to offer (within community guidelines) to close sales and move residents into the community.
Communicates effectively and often with Executive Director and Regional Director of Operations.
Performs other job duties or special projects as assigned/requested by the Executive Director or a designee of the Executive Director.
Understands and ensures compliance with all federal, state and local laws and regulations and all community policies and procedures affecting the department, health conditions and move in procedures.
Displays tact, professionalism and friendliness when dealing with residents, team members, and visitors.
Displays empathy, concern and professionalism while interacting with all prospects and their families.
Collaborates and leads with a spirit of teamwork and presents a consistent professional and positive image.
Confirms that all promotional materials and communication (written & verbal) developed in accordance with the company's core values and with a professional image.
Director of Sales responds to new inquiries from multiple channels (Website, walk‑in/drive‑by, local referral agencies, Virtual Sales Assistant, 24/7 live chat, A Place for Mom, Caring.com) and enters all completed sales activities and detailed notes within the system in real time.
Director of Sales utilizes follow‑up plans to achieve desired communication levels with new inquiries, including, but not limited to scheduling the next step after each completed activity.
Director of Sales will be the primary point of contact for the prospect/family or referral agency until the move‑in process begins, however, connects relevant team members/department managers in the process if it helps move the sales process forward.
Assists with training the community team in first impressions, inquiry calls, and effective tours with prospects and professionals.
Works closely with the Executive Director to ensure that all community team members understand that sales is everyone’s responsibility. Helps conduct training where necessary and needed to deploy and maintain this philosophy.
Conducts daily community walk through, including the model apartment(s), to ensure the community is ready for all guests, especially prospects and professionals.
Ensuring that the grounds, common areas and models are “show‑ready” at all times, and up standards.
Works with Executive Director and community leadership team when updates are necessary, so standards are met.
Identifies, establishes and maintains positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents through outreach efforts.
Builds and maintains relationships with professional referrals.
All visits, detailed notes, activities, and next steps are completed within the system.
Determines key referral sources within market area and establishes a plan and strategy to advance the relationship to generate referrals.
Personal visits and calls with a strategy to advance the relationship to referral status.
Plans and conducts internal events to showcase our communities.
Attends local market area events.
Maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; identifies professionals and/or organizations status in the database based on volume potential of leads.
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industries Hospitals and Health Care
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In this role, the Sales and Marketing Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents and conducting both scheduled and walk‑in tours of the community. You will collaborate with the regional team to develop and implement marketing strategies to achieve the community's occupancy goals.
Responsibilities
Responsible for community’s sales efforts and outcomes, while maintaining budgeted occupancy by driving the number of qualified inquiries, tours, professional referrals (85%)
Creates, updates and manages quarterly Sales and Marketing Plan in collaboration with the Executive Director to generate new leads, advance current leads, build relationships with referral sources and close sales.
Maintains current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans.
Provides concierge team members with relevant information regarding upcoming prospect and professional tours.
Assists with training concierge team on initial greeting, phone answering, transferring etiquette and standards, creating positive first impressions, completing a welcome sign for all pre‑scheduled tours, ensuring all visitors have a great experience.
Maintains up‑to‑date system with contact information, detailed notes, and scheduled next steps.
Stays current on all prospect follow‑up.
Determines personalized strategy each prospect interaction for effective advancement of the sales process.
Analyzes leads for creating marketing plan (i.e. lead sources, zip codes, etc.).
Receives community fee and community fee receipt and delivers to ED/BOM timely to begin the Move‑in process.
Attends, coordinates, and sponsors community networking functions (both within and outside the community) to continually promote the positive and professional image of our community, while accurately representing our services.
Determines and plans appropriate activities to achieve sales and implement marketing plan.
Attends daily stand‑up, weekly sales & marketing meeting with Executive Director, weekly management and leadership meeting, monthly all‑team member meeting.
Presents sales and marketing initiatives at community meetings.
Pricing and Revenue Generation to achieve and exceed community budget.
Works with Executive Director to price the community apartments (both premium pricing and value pricing) to maximize revenue and sales as unit types.
Determines other opportunities for increased revenue, i.e. increased Community Fees in specific apartments and neighborhoods.
Select apartments to model to sell open inventory, always maintaining a model (unless 100% occupied).
Determines appropriate incentives to offer (within community guidelines) to close sales and move residents into the community.
Communicates effectively and often with Executive Director and Regional Director of Operations.
Performs other job duties or special projects as assigned/requested by the Executive Director or a designee of the Executive Director.
Understands and ensures compliance with all federal, state and local laws and regulations and all community policies and procedures affecting the department, health conditions and move in procedures.
Displays tact, professionalism and friendliness when dealing with residents, team members, and visitors.
Displays empathy, concern and professionalism while interacting with all prospects and their families.
Collaborates and leads with a spirit of teamwork and presents a consistent professional and positive image.
Confirms that all promotional materials and communication (written & verbal) developed in accordance with the company's core values and with a professional image.
Director of Sales responds to new inquiries from multiple channels (Website, walk‑in/drive‑by, local referral agencies, Virtual Sales Assistant, 24/7 live chat, A Place for Mom, Caring.com) and enters all completed sales activities and detailed notes within the system in real time.
Director of Sales utilizes follow‑up plans to achieve desired communication levels with new inquiries, including, but not limited to scheduling the next step after each completed activity.
Director of Sales will be the primary point of contact for the prospect/family or referral agency until the move‑in process begins, however, connects relevant team members/department managers in the process if it helps move the sales process forward.
Assists with training the community team in first impressions, inquiry calls, and effective tours with prospects and professionals.
Works closely with the Executive Director to ensure that all community team members understand that sales is everyone’s responsibility. Helps conduct training where necessary and needed to deploy and maintain this philosophy.
Conducts daily community walk through, including the model apartment(s), to ensure the community is ready for all guests, especially prospects and professionals.
Ensuring that the grounds, common areas and models are “show‑ready” at all times, and up standards.
Works with Executive Director and community leadership team when updates are necessary, so standards are met.
Identifies, establishes and maintains positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents through outreach efforts.
Builds and maintains relationships with professional referrals.
All visits, detailed notes, activities, and next steps are completed within the system.
Determines key referral sources within market area and establishes a plan and strategy to advance the relationship to generate referrals.
Personal visits and calls with a strategy to advance the relationship to referral status.
Plans and conducts internal events to showcase our communities.
Attends local market area events.
Maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; identifies professionals and/or organizations status in the database based on volume potential of leads.
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industries Hospitals and Health Care
#J-18808-Ljbffr