Broward College
Senior Director, Public Relations and Communications
Broward College, Holcombe, Wisconsin, United States
Overview
Job Profile Summary Broward College stands at a transformative moment in its history. With the appointment of a new permanent president and the unwavering commitment of an engaged Board of Trustees, the College is advancing toward its aspiration of becoming the number one destination for academic excellence. This is an extraordinary opportunity for a seasoned communications professional to help shape and share the stories that define this next chapter - stories of impact, innovation, and student success. Under general direction, the Senior Director of Public Relations and Communications supports the Associate Vice President in developing, managing, and executing multifaceted communication strategies aligned with the College’s strategic priorities and its aspiration to be the #1 destination for academic excellence. This position plays a pivotal role in shaping and strengthening Broward College’s external reputation through integrated communications that elevate academic pathways, student success stories, and institutional accomplishments. The Senior Director ensures message consistency, oversees quality control for external content, and collaborates across departments to translate internal priorities into compelling public-facing narratives. Minimum Education
Master’s degree in a relevant field required. An equivalent combination of education and experience may be considered. Minimum Experience/Training
Eight years of progressively responsible experience in public relations, communications, or a related field. Essential Functions
Collaborates with the Associate Vice President to implement a strategic communications plan that aligns with the College’s mission, strategic goals, and key initiatives. Builds strong internal relationships to stay current on College priorities, academic initiatives, grants, and programs that can be leveraged in storytelling and media outreach. Manages contracted vendors and external consultants supporting public relations and communications efforts. Serves as a connector between internal stakeholders and the Marketing team to ensure that messaging is coordinated, timely, and aligned with external campaigns. Develops and oversees materials that promote and publicize College events, initiatives, and achievements to internal and external audiences. Composes and edits press releases, newsletters, publications, and multimedia content in support of the College’s brand and strategic priorities. Maintains the development of the College’s annual report to the community and supports the annual report to the Board. Maintains systems for archiving press coverage and prepares monthly communication performance summaries and reports. Oversees staff within the department, including performance evaluation, training, hiring, and team development. Tracks the effectiveness of media and social media efforts and prepares regular reports and presentations on impact. Supports strategic communications planning for major College initiatives, including presidential messaging and high-visibility campaigns. Performs other related duties as assigned. Knowledge, Skills and Abilities
Exceptional communication, writing, and storytelling skills tailored to diverse audiences and platforms. Strategic thinker with the ability to translate internal priorities into compelling external messaging. Demonstrated ability to manage large-scale communication initiatives from concept to execution. High emotional intelligence and the ability to build trust and influence across all levels of the organization. Strong organizational and project management skills with attention to deadlines and details. Demonstrated understanding of the external landscape impacting higher education, including media, legislative, and social influences. Skilled in using digital platforms, analytics, and reporting tools to measure communication effectiveness. Our Culture
At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty. Benefits
Affordable High Quality Healthcare Insurance (Medical, Dental & Vision) Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan Wellness Program Vacation/Paid Time Off Winter and Spring Break Off Paid Parental Leave Tuition Assistance and Tuition Reimbursement are available to employees and family members Job Details
Job Title:
Senior Director, Public Relations and Communications Position Number:
P0063622 Job Status:
Full time Regular Department:
Public Relations and Communications Location:
Willis Holcombe Center Pay Grade:
212 Salary:
$85,500 - $105,500 (Salary commensurate with education and experience) Work Shift:
Varies Work Schedule:
Monday - Friday/Weekends/Varies Hours Per Week:
37.5 Posting End Date:
Open Until Filled Required Application Materials and Miscellaneous
Comments: To be considered for this position, a completed online employment application form along with a cover letter, resume and unofficial transcript are required. FLSA Status:
Exempt Equal Opportunity Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification. For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449. Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at nanders1@broward.edu. Disclaimer: The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.
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Job Profile Summary Broward College stands at a transformative moment in its history. With the appointment of a new permanent president and the unwavering commitment of an engaged Board of Trustees, the College is advancing toward its aspiration of becoming the number one destination for academic excellence. This is an extraordinary opportunity for a seasoned communications professional to help shape and share the stories that define this next chapter - stories of impact, innovation, and student success. Under general direction, the Senior Director of Public Relations and Communications supports the Associate Vice President in developing, managing, and executing multifaceted communication strategies aligned with the College’s strategic priorities and its aspiration to be the #1 destination for academic excellence. This position plays a pivotal role in shaping and strengthening Broward College’s external reputation through integrated communications that elevate academic pathways, student success stories, and institutional accomplishments. The Senior Director ensures message consistency, oversees quality control for external content, and collaborates across departments to translate internal priorities into compelling public-facing narratives. Minimum Education
Master’s degree in a relevant field required. An equivalent combination of education and experience may be considered. Minimum Experience/Training
Eight years of progressively responsible experience in public relations, communications, or a related field. Essential Functions
Collaborates with the Associate Vice President to implement a strategic communications plan that aligns with the College’s mission, strategic goals, and key initiatives. Builds strong internal relationships to stay current on College priorities, academic initiatives, grants, and programs that can be leveraged in storytelling and media outreach. Manages contracted vendors and external consultants supporting public relations and communications efforts. Serves as a connector between internal stakeholders and the Marketing team to ensure that messaging is coordinated, timely, and aligned with external campaigns. Develops and oversees materials that promote and publicize College events, initiatives, and achievements to internal and external audiences. Composes and edits press releases, newsletters, publications, and multimedia content in support of the College’s brand and strategic priorities. Maintains the development of the College’s annual report to the community and supports the annual report to the Board. Maintains systems for archiving press coverage and prepares monthly communication performance summaries and reports. Oversees staff within the department, including performance evaluation, training, hiring, and team development. Tracks the effectiveness of media and social media efforts and prepares regular reports and presentations on impact. Supports strategic communications planning for major College initiatives, including presidential messaging and high-visibility campaigns. Performs other related duties as assigned. Knowledge, Skills and Abilities
Exceptional communication, writing, and storytelling skills tailored to diverse audiences and platforms. Strategic thinker with the ability to translate internal priorities into compelling external messaging. Demonstrated ability to manage large-scale communication initiatives from concept to execution. High emotional intelligence and the ability to build trust and influence across all levels of the organization. Strong organizational and project management skills with attention to deadlines and details. Demonstrated understanding of the external landscape impacting higher education, including media, legislative, and social influences. Skilled in using digital platforms, analytics, and reporting tools to measure communication effectiveness. Our Culture
At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty. Benefits
Affordable High Quality Healthcare Insurance (Medical, Dental & Vision) Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan Wellness Program Vacation/Paid Time Off Winter and Spring Break Off Paid Parental Leave Tuition Assistance and Tuition Reimbursement are available to employees and family members Job Details
Job Title:
Senior Director, Public Relations and Communications Position Number:
P0063622 Job Status:
Full time Regular Department:
Public Relations and Communications Location:
Willis Holcombe Center Pay Grade:
212 Salary:
$85,500 - $105,500 (Salary commensurate with education and experience) Work Shift:
Varies Work Schedule:
Monday - Friday/Weekends/Varies Hours Per Week:
37.5 Posting End Date:
Open Until Filled Required Application Materials and Miscellaneous
Comments: To be considered for this position, a completed online employment application form along with a cover letter, resume and unofficial transcript are required. FLSA Status:
Exempt Equal Opportunity Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification. For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449. Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at nanders1@broward.edu. Disclaimer: The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.
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