National Hospitality Management
The Director of Sales & Marketing is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments, including group, volume transient, and catering. The individual also stays ahead of market trends, monitors market share movement, and conducts competitive hotel analysis. Additionally, the director directs the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded.
The Director of Sales & Marketing develops and implements a marketing communications plan designed to position the hotel effectively, and manages the sales and marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top line revenue for traditional sales segments to include group and volume transient.
Assess and react to market trends, market share, and the competitive hotel environment.
Develop and implement a marketing communications plan and manage the sales & marketing budget that supports all initiatives.
Serve as the hotel's voice of the customer and communicate key issues and concerns at all levels.
Read, assimilate, and use Smith Travel Research data, financial P&L, and other traditional hotel reporting.
Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis, and monitor new supply.
Understand geographic source markets and develop plans to penetrate primary markets.
Develop and implement key segment strategies and manage key accounts (existing and target).
Set sales goals to achieve budget and market share targets.
Measure group pace and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.
At least 3 years’ experience as a sales leader, with prior hotel sales experience.
Experience dealing with ownership groups and asset management.
Experience collaborating with revenue management.
Well-rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate, and drive a direct sales team; develop a cooperative and competitive team spirit and winning attitude.
Proficiency in MS Office (Word, Excel, PowerPoint).
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority level Director
Employment type Full-time
Job function Sales and Business Development
Industry Hospitality
Location Las Vegas, NV
Salary $100,000.00 – $120,000.00
#J-18808-Ljbffr
The Director of Sales & Marketing develops and implements a marketing communications plan designed to position the hotel effectively, and manages the sales and marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top line revenue for traditional sales segments to include group and volume transient.
Assess and react to market trends, market share, and the competitive hotel environment.
Develop and implement a marketing communications plan and manage the sales & marketing budget that supports all initiatives.
Serve as the hotel's voice of the customer and communicate key issues and concerns at all levels.
Read, assimilate, and use Smith Travel Research data, financial P&L, and other traditional hotel reporting.
Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis, and monitor new supply.
Understand geographic source markets and develop plans to penetrate primary markets.
Develop and implement key segment strategies and manage key accounts (existing and target).
Set sales goals to achieve budget and market share targets.
Measure group pace and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.
At least 3 years’ experience as a sales leader, with prior hotel sales experience.
Experience dealing with ownership groups and asset management.
Experience collaborating with revenue management.
Well-rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate, and drive a direct sales team; develop a cooperative and competitive team spirit and winning attitude.
Proficiency in MS Office (Word, Excel, PowerPoint).
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority level Director
Employment type Full-time
Job function Sales and Business Development
Industry Hospitality
Location Las Vegas, NV
Salary $100,000.00 – $120,000.00
#J-18808-Ljbffr