Blackbird Labs
About Blackbird: Blackbird Labs is a loyalty and payments platform that connects the world’s best restaurants with their customers. Launched in 2022 by Ben Leventhal, co‑founder of Eater and Resy, Blackbird delivers a fully customizable loyalty programme and a consumer app that makes every guest feel like a VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward‑thinking investors, Blackbird is on a mission to revolutionise the restaurant industry.
About Our Team: At Blackbird, our values guide everything we do and our talent principles describe the key traits we seek in our employees. We have passion for our product, elite performers, and a culture that makes others better. We hold one another accountable to living out our talent principles as we march together to achieve our mission.
We are an in‑office culture that values the power of in‑person connection and collaboration. Just as Blackbird fosters magical in‑restaurant experiences, we believe being together ignites creativity, accelerates problem‑solving, and strengthens the team spirit essential to driving our mission forward.
About the Role We’re looking for a Brand Marketing Lead to define and scale Blackbird’s brand identity across every consumer touchpoint. This is a senior, hybrid role at the intersection of brand strategy, creative direction, and storytelling. You’ll own how Blackbird is positioned in the world—crafting the strategy, systems, and narratives that shape how people understand, experience, and connect with our brand.
You’ll lead the development of our brand and communications strategy, steward our visual and verbal identity, and partner cross‑functionally to ensure every expression of the brand ladders up to a clear, consistent, and compelling story. This role works closely with leaders across Marketing, Product, Design, and Loyalty to align creative strategy with business goals, deepen brand affinity, and drive growth.
You’ll oversee a small but strong team, manage creative partners, and build the frameworks that will guide how Blackbird shows up today—and evolves over time.
Key Responsibilities
Define and evolve Blackbird’s long‑term brand strategy and positioning, ensuring the narrative reflects our vision, values, and differentiation in market.
Develop the creative and communications strategy that connects brand storytelling with product and business objectives.
Shape the overarching campaign architecture and lead concept development, ensuring ideas, copy, and design work together seamlessly across paid, owned, and experiential channels.
Partner with Product and Partner Marketing to translate product strategy and loyalty mechanics into cohesive, emotionally resonant brand storytelling.
Collaborate with Design to evolve and uphold the visual identity system and brand guidelines across every internal and external surface.
Lead and mentor a multidisciplinary team (Content, Video, and freelance creatives), fostering a culture of creative excellence and innovation that spans owned and operated channels.
Establish scalable frameworks and toolkits that enable consistency, creativity, and speed across teams and partners.
Serve as brand steward across the company, influencing how teams think, communicate, and design with the brand in mind.
Represent the voice of the brand‑guiding tone, message, and storytelling across campaigns, communications, and product experiences.
What We’re Looking For
10+ years of experience in brand, content, or creative marketing—ideally in consumer tech, lifestyle, or hospitality brands.
Track record of defining and evolving brand identity (tone, story, visual) and overseeing campaign creative strategy from concept through execution across paid, owned, and experiential channels.
Strong editorial instincts and portfolio spanning email, social, blog, and brand storytelling; high taste level with a strong eye for design.
Hands‑on experience leading and collaborating with writers, designers, and creative partners, and developing guidelines/toolkits that scale across teams.
Strong cross‑functional collaborator with Product, Marketing, and Design; comfortable with tools like Figma, Notion, or CMS/email platforms.
Passion for restaurants, hospitality, or loyalty programs is a major plus.
Nice to Haves
Experience in editorial, creative direction, or agency brand strategy.
Background in journalism, publishing, or brand storytelling.
Experience launching and evolving brands in early‑stage or high‑growth environments.
Pay Transparency Notice & Benefits Depending on your work location and experience, the target annual salary for this position can range from $150,000–$175,000 USD. Disclosure in accordance with New York City’s Pay Transparency Law. Full‑time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some non‑standard perks—subject to applicable taxes and based on eligibility.
Equal Opportunity Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider qualified applicants with criminal histories in a manner consistent with applicable law. For U.S. applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E‑Verify program.
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About Our Team: At Blackbird, our values guide everything we do and our talent principles describe the key traits we seek in our employees. We have passion for our product, elite performers, and a culture that makes others better. We hold one another accountable to living out our talent principles as we march together to achieve our mission.
We are an in‑office culture that values the power of in‑person connection and collaboration. Just as Blackbird fosters magical in‑restaurant experiences, we believe being together ignites creativity, accelerates problem‑solving, and strengthens the team spirit essential to driving our mission forward.
About the Role We’re looking for a Brand Marketing Lead to define and scale Blackbird’s brand identity across every consumer touchpoint. This is a senior, hybrid role at the intersection of brand strategy, creative direction, and storytelling. You’ll own how Blackbird is positioned in the world—crafting the strategy, systems, and narratives that shape how people understand, experience, and connect with our brand.
You’ll lead the development of our brand and communications strategy, steward our visual and verbal identity, and partner cross‑functionally to ensure every expression of the brand ladders up to a clear, consistent, and compelling story. This role works closely with leaders across Marketing, Product, Design, and Loyalty to align creative strategy with business goals, deepen brand affinity, and drive growth.
You’ll oversee a small but strong team, manage creative partners, and build the frameworks that will guide how Blackbird shows up today—and evolves over time.
Key Responsibilities
Define and evolve Blackbird’s long‑term brand strategy and positioning, ensuring the narrative reflects our vision, values, and differentiation in market.
Develop the creative and communications strategy that connects brand storytelling with product and business objectives.
Shape the overarching campaign architecture and lead concept development, ensuring ideas, copy, and design work together seamlessly across paid, owned, and experiential channels.
Partner with Product and Partner Marketing to translate product strategy and loyalty mechanics into cohesive, emotionally resonant brand storytelling.
Collaborate with Design to evolve and uphold the visual identity system and brand guidelines across every internal and external surface.
Lead and mentor a multidisciplinary team (Content, Video, and freelance creatives), fostering a culture of creative excellence and innovation that spans owned and operated channels.
Establish scalable frameworks and toolkits that enable consistency, creativity, and speed across teams and partners.
Serve as brand steward across the company, influencing how teams think, communicate, and design with the brand in mind.
Represent the voice of the brand‑guiding tone, message, and storytelling across campaigns, communications, and product experiences.
What We’re Looking For
10+ years of experience in brand, content, or creative marketing—ideally in consumer tech, lifestyle, or hospitality brands.
Track record of defining and evolving brand identity (tone, story, visual) and overseeing campaign creative strategy from concept through execution across paid, owned, and experiential channels.
Strong editorial instincts and portfolio spanning email, social, blog, and brand storytelling; high taste level with a strong eye for design.
Hands‑on experience leading and collaborating with writers, designers, and creative partners, and developing guidelines/toolkits that scale across teams.
Strong cross‑functional collaborator with Product, Marketing, and Design; comfortable with tools like Figma, Notion, or CMS/email platforms.
Passion for restaurants, hospitality, or loyalty programs is a major plus.
Nice to Haves
Experience in editorial, creative direction, or agency brand strategy.
Background in journalism, publishing, or brand storytelling.
Experience launching and evolving brands in early‑stage or high‑growth environments.
Pay Transparency Notice & Benefits Depending on your work location and experience, the target annual salary for this position can range from $150,000–$175,000 USD. Disclosure in accordance with New York City’s Pay Transparency Law. Full‑time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some non‑standard perks—subject to applicable taxes and based on eligibility.
Equal Opportunity Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider qualified applicants with criminal histories in a manner consistent with applicable law. For U.S. applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E‑Verify program.
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