Atlassian
Principal Product Marketing Manager, Jira Product Discovery
Atlassian, New York, New York, us, 10261
Principal Product Marketing Manager, Jira Product Discovery
At Atlassian, we are looking for a strategic leader to develop and execute go‑to‑market strategies and campaigns for our fastest‑growing product. Join our dynamic team of storytellers and strategists to drive demand and awareness across the customer lifecycle.
Overview Our Marketing team brings to life the Atlassian story to drive demand for our tools and spread awareness of Atlassian’s mission to unleash the potential of every team. We are a fast‑moving, experimental, and collaborative PMM team for Jira Product Discovery.
Responsibilities
Own and evolve Jira Product Discovery’s messaging to clearly articulate its value and address customer challenges.
Shape and drive the product’s GTM strategy – defining target segments, opportunities, and aligning campaigns, growth experiments, and content initiatives.
Partner with demand generation and performance marketing to design, run and optimize multi‑channel paid campaigns that drive awareness and acquisition across self‑serve and sales‑led segments.
Drive experiments with the product growth team across in‑product experiences, landing pages, trials, and onboarding to accelerate acquisition and activation.
Build content strategies that support campaigns and drive discovery, purchase, and adoption across the full funnel.
Lead release marketing end‑to‑end: from defining messaging and running beta programs to coordinating cross‑functional deliverables and creating launch assets.
Collaborate with Product, Growth, and Campaigns teams to influence product and GTM priorities, align roadmaps and messaging, and deliver cohesive launches.
About You
Strong strategic thinker who can shape GTM strategy and execute the work to make it real.
Excellent storyteller who can craft narratives for technical audiences and simplify complexity.
Proven ability to build and scale content programs, campaigns, and experiments that drive measurable growth.
Data‑driven, creative and analytical, always watching the landscape to identify trends and opportunities.
Effective collaborator who can influence across functions and levels.
Thrives in a high‑performance culture built on clarity, pace, and impact.
Minimum Qualifications
8+ years in product marketing with a strong focus on B2B SaaS, ideally in collaboration, developer, or product tools.
Experience creating content that drives discovery, engagement, and adoption.
Track record of driving measurable impact through integrated campaigns, growth experiments, and content engines.
Strong analytical skills with the ability to turn insights into strategy and execution.
Comfortable operating in fast‑paced, ambiguous environments with high ownership.
Preferred Qualifications
MBA or equivalent business experience.
Experience marketing to product management audiences or working in a product‑led growth environment.
Experience building or marketing new categories or products in high‑growth environments.
Experience working closely with Product, Growth, and Campaigns teams to shape GTM strategy.
Global marketing experience is a plus.
Compensation (US Only) Base pay ranges by geographic zone: Zone A: $175,500–$229,125; Zone B: $158,400–$206,800; Zone C: $145,800–$190,350. Additional benefits include bonuses, commissions, and equity.
Benefits and Perks Atlassian offers health and wellbeing resources, paid volunteer days, and many more benefits to support you and your family. For more information, visit http://atlassian.com/perksandbenefits.
About Atlassian At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. Our software products help teams around the planet collaborate and create. We never discriminate on the basis of race, religion, gender, sexual orientation, age, nationality, veteran, or disability status. All information will be kept confidential in accordance with EEO guidelines. We support accommodations or adjustments at any stage of the recruitment process. See our culture and hiring process at https://go.atlassian.com/crh.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industries: Software Development
#J-18808-Ljbffr
Overview Our Marketing team brings to life the Atlassian story to drive demand for our tools and spread awareness of Atlassian’s mission to unleash the potential of every team. We are a fast‑moving, experimental, and collaborative PMM team for Jira Product Discovery.
Responsibilities
Own and evolve Jira Product Discovery’s messaging to clearly articulate its value and address customer challenges.
Shape and drive the product’s GTM strategy – defining target segments, opportunities, and aligning campaigns, growth experiments, and content initiatives.
Partner with demand generation and performance marketing to design, run and optimize multi‑channel paid campaigns that drive awareness and acquisition across self‑serve and sales‑led segments.
Drive experiments with the product growth team across in‑product experiences, landing pages, trials, and onboarding to accelerate acquisition and activation.
Build content strategies that support campaigns and drive discovery, purchase, and adoption across the full funnel.
Lead release marketing end‑to‑end: from defining messaging and running beta programs to coordinating cross‑functional deliverables and creating launch assets.
Collaborate with Product, Growth, and Campaigns teams to influence product and GTM priorities, align roadmaps and messaging, and deliver cohesive launches.
About You
Strong strategic thinker who can shape GTM strategy and execute the work to make it real.
Excellent storyteller who can craft narratives for technical audiences and simplify complexity.
Proven ability to build and scale content programs, campaigns, and experiments that drive measurable growth.
Data‑driven, creative and analytical, always watching the landscape to identify trends and opportunities.
Effective collaborator who can influence across functions and levels.
Thrives in a high‑performance culture built on clarity, pace, and impact.
Minimum Qualifications
8+ years in product marketing with a strong focus on B2B SaaS, ideally in collaboration, developer, or product tools.
Experience creating content that drives discovery, engagement, and adoption.
Track record of driving measurable impact through integrated campaigns, growth experiments, and content engines.
Strong analytical skills with the ability to turn insights into strategy and execution.
Comfortable operating in fast‑paced, ambiguous environments with high ownership.
Preferred Qualifications
MBA or equivalent business experience.
Experience marketing to product management audiences or working in a product‑led growth environment.
Experience building or marketing new categories or products in high‑growth environments.
Experience working closely with Product, Growth, and Campaigns teams to shape GTM strategy.
Global marketing experience is a plus.
Compensation (US Only) Base pay ranges by geographic zone: Zone A: $175,500–$229,125; Zone B: $158,400–$206,800; Zone C: $145,800–$190,350. Additional benefits include bonuses, commissions, and equity.
Benefits and Perks Atlassian offers health and wellbeing resources, paid volunteer days, and many more benefits to support you and your family. For more information, visit http://atlassian.com/perksandbenefits.
About Atlassian At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. Our software products help teams around the planet collaborate and create. We never discriminate on the basis of race, religion, gender, sexual orientation, age, nationality, veteran, or disability status. All information will be kept confidential in accordance with EEO guidelines. We support accommodations or adjustments at any stage of the recruitment process. See our culture and hiring process at https://go.atlassian.com/crh.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industries: Software Development
#J-18808-Ljbffr