Hypersonix Inc.
Shopify Marketing Specialist, Demand Generation
Hypersonix Inc., San Francisco, California, United States, 94199
Shopify Marketing Specialist, Demand Generation
We’re seeking a
Shopify Marketing Specialist
who understands the Shopify ecosystem deeply and can bridge the gap between Hypersonix’s AI agentic capabilities and the needs of Shopify merchants. You will be responsible for positioning Hypersonix as the go-to AI solution for Shopify-based retail and DTC brands, building targeted campaigns that generate awareness, engagement, and qualified pipeline.
You’ll work cross-functionally with our product marketing, brand, content marketing and sales teams to develop and execute campaigns that resonate with Shopify merchants. You'll also help us build and cement partnerships across the Shopify ecosystem with solution providers who provide complementary solutions.
Key Responsibilities
Market Understanding: Have a deep understanding of Shopify merchants’ business models, pain points, and growth levers—especially around pricing, promotions, and competitive positioning
Messaging & Positioning: Translate Hypersonix’s agentic value proposition into language that connects with Shopify merchants, emphasizing use cases like AI-driven competitive pricing, profit optimization, and promotional effectiveness
Pipeline Generation: Create and execute demand-generation campaigns (email, paid, content syndication, webinars, and partner programs) focused on the Shopify merchant segment to drive qualified leads for the sales team
Content Strategy: Collaborate with product marketing & content teams to produce relevant thought leadership - blogs, case studies, landing pages, and LinkedIn content, showcasing how Shopify brands use Hypersonix to optimize pricing, promotions, and profitability
Shopify Ecosystem Engagement: Build relationships with Shopify agencies, app partners, and influencers. Identify co-marketing opportunities that expand Hypersonix’s visibility within the Shopify ecosystem
Customer Insights & Advocacy: Gather insights from Shopify users to refine go-to-market messaging and help shape feature narratives. Cultivate customer success stories that highlight measurable outcomes from using Hypersonix
Campaign Analytics & Optimization: Track campaign performance, conversion rates, and pipeline impact, using data to continuously optimize strategies and tactics
Qualifications
3–5 years of marketing experience in Shopify, or eCommerce roles
Strong familiarity with the Shopify ecosystem, including apps, themes, integrations, and agency partners
Demonstrated experience generating pipeline for SaaS or tech products targeting Shopify merchants or eCommerce operators
Understanding of eCommerce growth levers, pricing, promotions, conversion optimization, and competitive benchmarking
Excellent copywriting, storytelling, and campaign-building skills
Analytical mindset with the ability to measure and interpret marketing performance data
Experience working cross-functionally with sales, partnerships, and product marketing teams
#J-18808-Ljbffr
Shopify Marketing Specialist
who understands the Shopify ecosystem deeply and can bridge the gap between Hypersonix’s AI agentic capabilities and the needs of Shopify merchants. You will be responsible for positioning Hypersonix as the go-to AI solution for Shopify-based retail and DTC brands, building targeted campaigns that generate awareness, engagement, and qualified pipeline.
You’ll work cross-functionally with our product marketing, brand, content marketing and sales teams to develop and execute campaigns that resonate with Shopify merchants. You'll also help us build and cement partnerships across the Shopify ecosystem with solution providers who provide complementary solutions.
Key Responsibilities
Market Understanding: Have a deep understanding of Shopify merchants’ business models, pain points, and growth levers—especially around pricing, promotions, and competitive positioning
Messaging & Positioning: Translate Hypersonix’s agentic value proposition into language that connects with Shopify merchants, emphasizing use cases like AI-driven competitive pricing, profit optimization, and promotional effectiveness
Pipeline Generation: Create and execute demand-generation campaigns (email, paid, content syndication, webinars, and partner programs) focused on the Shopify merchant segment to drive qualified leads for the sales team
Content Strategy: Collaborate with product marketing & content teams to produce relevant thought leadership - blogs, case studies, landing pages, and LinkedIn content, showcasing how Shopify brands use Hypersonix to optimize pricing, promotions, and profitability
Shopify Ecosystem Engagement: Build relationships with Shopify agencies, app partners, and influencers. Identify co-marketing opportunities that expand Hypersonix’s visibility within the Shopify ecosystem
Customer Insights & Advocacy: Gather insights from Shopify users to refine go-to-market messaging and help shape feature narratives. Cultivate customer success stories that highlight measurable outcomes from using Hypersonix
Campaign Analytics & Optimization: Track campaign performance, conversion rates, and pipeline impact, using data to continuously optimize strategies and tactics
Qualifications
3–5 years of marketing experience in Shopify, or eCommerce roles
Strong familiarity with the Shopify ecosystem, including apps, themes, integrations, and agency partners
Demonstrated experience generating pipeline for SaaS or tech products targeting Shopify merchants or eCommerce operators
Understanding of eCommerce growth levers, pricing, promotions, conversion optimization, and competitive benchmarking
Excellent copywriting, storytelling, and campaign-building skills
Analytical mindset with the ability to measure and interpret marketing performance data
Experience working cross-functionally with sales, partnerships, and product marketing teams
#J-18808-Ljbffr