Allied Sports
Account Director, Brand Marketing
Allied Sports, Los Angeles, California, United States, 90079
Overview
Allied Global Marketing
is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team delivers on-target messaging and bottom-line results through an integrated approach supported by an on-the-ground network of 24 offices and over 500 colleagues across the globe. Position:
Account Director, Brand Marketing Division:
Partnership Marketing Location:
Los Angeles, CA Reports to:
VP, Brand Marketing Company Allied Sports launched in 2019 with a mission to lead modern marketers in the shift from Sponsor to Storyteller. We are an independent, full-service agency operating within the Allied Global Marketing network. Our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024. At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-company meeting by reinforcing the organizational values that define what it means to be Allied. The Opportunity
The Account Director will be responsible for assisting with the day-to-day management of a brand marketing client in the technology category. The concentration will be partnership marketing for the client’s Olympic portfolio. The role also will support the client’s sales enablement and lead generation as well as the account team and agency business initiatives with industry expertise, idea generation, and development of presentation materials. The position is client-leading and expected to maintain an in-depth understanding of clients’ businesses and forge partnerships with client-side counterparts. Responsibilities
Lead day-to-day management of a brand marketing client in the tech category and their Olympic portfolio. Ensure clients continually receive superior service, thinking, and communication; keep strategy, insights, planning, programs, tactics, executions, budgets, schedules, and documentation on track. Act with client sales and marketing teams to represent a cohesive voice for strategy, planning, enablement, and execution of efforts to maximize the value of investment in LA28. Support lead generation and sales opportunities through hosting events and technology showcases tied to the Olympic partnership. Conceive, develop, and implement sponsorship initiatives, including customized programs and events, to build the client’s brand and drive business growth. Serve as a client representative when engaging with LA28 partners to ensure cohesive partnerships and identify opportunities for new partnerships that align with the client’s brand and values. Work collaboratively with client partners on joint delivery of the sponsorship vision. Identify areas to integrate other Sponsorships/Partnerships into the Olympic ecosystem. Assist with sponsorship tactical implementation/coordination at events, including on-site presence, event execution, talent management, hospitality management, ticket distribution, guest relations, and client relationship management. Help manage sponsorship measurement and ROI processes; create implementation and tracking materials as needed to support programs. Assist with governance and approvals processes on behalf of the client and manage client-vendor relationships and activation deliverables. Help manage program and event budgets and assist with creation and delivery of materials to support sponsorship initiatives. Qualifications
8–12 years of experience across sponsorship, asset management, hospitality, customer hosting, and C-suite engagement. Success at agency or client-based account management roles; disciplines may include partnership marketing, event marketing, creative services, public relations, and/or media. Prior Olympic and sports sponsorship experience preferred. Ability to foster relationships across internal and external partners. B2B marketing experience in the technology field preferred. Development and implementation of sponsorship marketing strategies on behalf of clients/companies. Experience with a “Big Idea” sell-in and at least one idea implementation success example. Project management experience with the ability to manage multiple projects independently and with a larger team. Strategic and creative thinking with proactive, efficient, and passionate communication. Practical experience with advertising, media, PR, and/or promotional agencies. Excellent time management, written and verbal communication skills. Ability to travel 30% of the time. Proficiency in Microsoft Office applications. Able to work weekends, holidays, and non-traditional hours as required. Considerations
Base salary range in CA: $125-140k Hybrid schedule: 3 days in-office (Tue–Thu) and 2 days remote (Mon & Fri) Benefits include Vision, Medical, Dental, Commuter Benefits, etc. Base salary represents the salary range that Allied Sports might pay for this job at the time of posting. Actual base salary depends on factors including market dynamics, location, experience, and level of responsibility. Allied Sports expects to hire near the middle of the range. Higher offers may be considered for exceptional external candidates with advanced credentials or expertise. #LI-DNI Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Apply Now
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Allied Global Marketing
is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team delivers on-target messaging and bottom-line results through an integrated approach supported by an on-the-ground network of 24 offices and over 500 colleagues across the globe. Position:
Account Director, Brand Marketing Division:
Partnership Marketing Location:
Los Angeles, CA Reports to:
VP, Brand Marketing Company Allied Sports launched in 2019 with a mission to lead modern marketers in the shift from Sponsor to Storyteller. We are an independent, full-service agency operating within the Allied Global Marketing network. Our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024. At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-company meeting by reinforcing the organizational values that define what it means to be Allied. The Opportunity
The Account Director will be responsible for assisting with the day-to-day management of a brand marketing client in the technology category. The concentration will be partnership marketing for the client’s Olympic portfolio. The role also will support the client’s sales enablement and lead generation as well as the account team and agency business initiatives with industry expertise, idea generation, and development of presentation materials. The position is client-leading and expected to maintain an in-depth understanding of clients’ businesses and forge partnerships with client-side counterparts. Responsibilities
Lead day-to-day management of a brand marketing client in the tech category and their Olympic portfolio. Ensure clients continually receive superior service, thinking, and communication; keep strategy, insights, planning, programs, tactics, executions, budgets, schedules, and documentation on track. Act with client sales and marketing teams to represent a cohesive voice for strategy, planning, enablement, and execution of efforts to maximize the value of investment in LA28. Support lead generation and sales opportunities through hosting events and technology showcases tied to the Olympic partnership. Conceive, develop, and implement sponsorship initiatives, including customized programs and events, to build the client’s brand and drive business growth. Serve as a client representative when engaging with LA28 partners to ensure cohesive partnerships and identify opportunities for new partnerships that align with the client’s brand and values. Work collaboratively with client partners on joint delivery of the sponsorship vision. Identify areas to integrate other Sponsorships/Partnerships into the Olympic ecosystem. Assist with sponsorship tactical implementation/coordination at events, including on-site presence, event execution, talent management, hospitality management, ticket distribution, guest relations, and client relationship management. Help manage sponsorship measurement and ROI processes; create implementation and tracking materials as needed to support programs. Assist with governance and approvals processes on behalf of the client and manage client-vendor relationships and activation deliverables. Help manage program and event budgets and assist with creation and delivery of materials to support sponsorship initiatives. Qualifications
8–12 years of experience across sponsorship, asset management, hospitality, customer hosting, and C-suite engagement. Success at agency or client-based account management roles; disciplines may include partnership marketing, event marketing, creative services, public relations, and/or media. Prior Olympic and sports sponsorship experience preferred. Ability to foster relationships across internal and external partners. B2B marketing experience in the technology field preferred. Development and implementation of sponsorship marketing strategies on behalf of clients/companies. Experience with a “Big Idea” sell-in and at least one idea implementation success example. Project management experience with the ability to manage multiple projects independently and with a larger team. Strategic and creative thinking with proactive, efficient, and passionate communication. Practical experience with advertising, media, PR, and/or promotional agencies. Excellent time management, written and verbal communication skills. Ability to travel 30% of the time. Proficiency in Microsoft Office applications. Able to work weekends, holidays, and non-traditional hours as required. Considerations
Base salary range in CA: $125-140k Hybrid schedule: 3 days in-office (Tue–Thu) and 2 days remote (Mon & Fri) Benefits include Vision, Medical, Dental, Commuter Benefits, etc. Base salary represents the salary range that Allied Sports might pay for this job at the time of posting. Actual base salary depends on factors including market dynamics, location, experience, and level of responsibility. Allied Sports expects to hire near the middle of the range. Higher offers may be considered for exceptional external candidates with advanced credentials or expertise. #LI-DNI Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Apply Now
#J-18808-Ljbffr