Ross Stores, Inc.
Senior Manager, Email & SMS Marketing
Ross Stores, Inc., Dublin, California, United States, 94568
About Ross
Our values start with our people, join a team that values you!
Bring your talents to Ross, our leading off‑price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant stream of high‑quality brands and on‑trend merchandise at extraordinary savings. All while providing a fun and exciting treasure hunt experience.
Key Benefits
Success. Our winning team pursues excellence while learning and evolving.
Career growth. We develop industry leading talent because Ross grows when our people grow.
Teamwork. We work together to solve the hard problems and find the right solution.
Our commitment to Diversity, Equality & Inclusion, and our community. We celebrate the backgrounds, identities, and ideas of those who work and shop with us because our differences make us stronger. We strive to be a positive force in our community.
General Purpose The Senior Manager, Marketing (Email & SMS Marketing) will lead the strategy, execution, and optimization of Ross's owned‑channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross‑functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.
Base Salary Range $121,000 – $198,700.
Essential Functions
Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages.
Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications.
Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels.
Lead A/B/multivariate testing to improve open rates, click‑through rates, conversion, and retention.
Manage vendor relationships (ESP, SMS platforms, third‑party data partners) and ensure platform capabilities are fully leveraged.
Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns.
Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health.
Analyze campaign performance and deliver actionable insights and opportunities to senior leadership.
Support channel expansion opportunities (app, push notification, etc.) and constantly improve UX (preference center, contact strategy, AI integration, etc.).
Competencies
People Building Effective Teams (for managers of People and Projects)
Developing Talent (for managers of people only, N/A for this role/level)
Collaboration
Self Leading by Example
Communicates Effectively
Ensures Accountability and Execution
Manages Conflict
Business Business Acumen
Plans, Aligns and Prioritizes
Organizational Agility
Position‑Related Marketing Strategy
Technical Expertise
Data‑Driven Decision Making
Qualifications
7+ years of experience in email and SMS marketing, preferably in retail or consumer brands.
Bachelor's degree in Marketing, Business, or related field; MBA a plus.
Proven success in developing and scaling lifecycle marketing programs.
Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs).
Experience with segmentation, personalization, and dynamic content strategies.
Analytical mindset with proficiency in campaign reporting and performance metrics.
Excellent project management, seasonal planning, and cross‑functional collaboration skills.
Extensive knowledge of compliance regulations and deliverability best practices.
Preferred Skills
Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.) and CRMs.
Ability to translate complex data into clear, actionable strategies.
Physical Requirements / ADA Job requires ability to work in an office environment, primarily on a computer. Requires sitting, standing, walking, hearing, talking on the telephone, attending in‑person meetings, typing, and working with paper/files. Consistent timeliness and regular attendance. Vision requirements: Ability to see information in print and/or electronically. This role requires regular in‑office presence, including to engage in in‑person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in‑office and remote work.
Supervisory Responsibilities Approximately 2 Associates covering email and SMS marketing.
Equal Employment Opportunity Statement Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.
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Bring your talents to Ross, our leading off‑price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant stream of high‑quality brands and on‑trend merchandise at extraordinary savings. All while providing a fun and exciting treasure hunt experience.
Key Benefits
Success. Our winning team pursues excellence while learning and evolving.
Career growth. We develop industry leading talent because Ross grows when our people grow.
Teamwork. We work together to solve the hard problems and find the right solution.
Our commitment to Diversity, Equality & Inclusion, and our community. We celebrate the backgrounds, identities, and ideas of those who work and shop with us because our differences make us stronger. We strive to be a positive force in our community.
General Purpose The Senior Manager, Marketing (Email & SMS Marketing) will lead the strategy, execution, and optimization of Ross's owned‑channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross‑functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.
Base Salary Range $121,000 – $198,700.
Essential Functions
Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages.
Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications.
Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels.
Lead A/B/multivariate testing to improve open rates, click‑through rates, conversion, and retention.
Manage vendor relationships (ESP, SMS platforms, third‑party data partners) and ensure platform capabilities are fully leveraged.
Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns.
Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health.
Analyze campaign performance and deliver actionable insights and opportunities to senior leadership.
Support channel expansion opportunities (app, push notification, etc.) and constantly improve UX (preference center, contact strategy, AI integration, etc.).
Competencies
People Building Effective Teams (for managers of People and Projects)
Developing Talent (for managers of people only, N/A for this role/level)
Collaboration
Self Leading by Example
Communicates Effectively
Ensures Accountability and Execution
Manages Conflict
Business Business Acumen
Plans, Aligns and Prioritizes
Organizational Agility
Position‑Related Marketing Strategy
Technical Expertise
Data‑Driven Decision Making
Qualifications
7+ years of experience in email and SMS marketing, preferably in retail or consumer brands.
Bachelor's degree in Marketing, Business, or related field; MBA a plus.
Proven success in developing and scaling lifecycle marketing programs.
Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs).
Experience with segmentation, personalization, and dynamic content strategies.
Analytical mindset with proficiency in campaign reporting and performance metrics.
Excellent project management, seasonal planning, and cross‑functional collaboration skills.
Extensive knowledge of compliance regulations and deliverability best practices.
Preferred Skills
Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.) and CRMs.
Ability to translate complex data into clear, actionable strategies.
Physical Requirements / ADA Job requires ability to work in an office environment, primarily on a computer. Requires sitting, standing, walking, hearing, talking on the telephone, attending in‑person meetings, typing, and working with paper/files. Consistent timeliness and regular attendance. Vision requirements: Ability to see information in print and/or electronically. This role requires regular in‑office presence, including to engage in in‑person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in‑office and remote work.
Supervisory Responsibilities Approximately 2 Associates covering email and SMS marketing.
Equal Employment Opportunity Statement Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.
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