Boutique Civil Law Firm
Senior Marketing Manager
Boutique Civil Law Firm, Boynton Beach, Florida, United States, 33435
Overview
A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team. Responsibilities and details: full-time, 40 hours per week, non-exempt. Working hours are Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm. Compensation: $65,000 - $110,000 commensurate with experience. Benefits are listed below. The role requires adherence to Florida Bar Ethics Rules. Responsibilities
Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules. Manage and supervise all aspects of creating and releasing advertising materials and branded content. Align the marketing needs of the organization with other departments strategically to maintain compliance with the company’s brand standards and marketing objectives. Develop an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities. Evaluate and analyze the performance of campaigns and reporting to the ownership. Create, maintain, and analyze law firm KPIs and reporting to ownership. Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities. Create promotional messages and themes to drive business. Coordinate and integrate marketing strategies across multiple channels, including digital and traditional media outlets. Manage third-party vendors and negotiate media buys. Identify internal and external event opportunities (including sponsorship and speaking slots), assess the value, relevance, and costs/benefits of these opportunities, and supervise events. Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats. Evaluate the client experience from start to finish, identify areas for improvement, and develop and implement means to achieve improvement of the client experience. Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts. Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects. Qualifications
An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred. Minimum of 5+ years of demonstrated success in a business development/marketing-related field. Experience in a professional services environment with previous law firm experience preferred. Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity. Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline. Benefits
Competitive salary Health insurance 401(k) retirement savings plan Paid time off (PTO) Opportunities for career growth and professional development Compensation
$65,000 - $110,000 commensurate with experience
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A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team. Responsibilities and details: full-time, 40 hours per week, non-exempt. Working hours are Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm. Compensation: $65,000 - $110,000 commensurate with experience. Benefits are listed below. The role requires adherence to Florida Bar Ethics Rules. Responsibilities
Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules. Manage and supervise all aspects of creating and releasing advertising materials and branded content. Align the marketing needs of the organization with other departments strategically to maintain compliance with the company’s brand standards and marketing objectives. Develop an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities. Evaluate and analyze the performance of campaigns and reporting to the ownership. Create, maintain, and analyze law firm KPIs and reporting to ownership. Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities. Create promotional messages and themes to drive business. Coordinate and integrate marketing strategies across multiple channels, including digital and traditional media outlets. Manage third-party vendors and negotiate media buys. Identify internal and external event opportunities (including sponsorship and speaking slots), assess the value, relevance, and costs/benefits of these opportunities, and supervise events. Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats. Evaluate the client experience from start to finish, identify areas for improvement, and develop and implement means to achieve improvement of the client experience. Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts. Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects. Qualifications
An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred. Minimum of 5+ years of demonstrated success in a business development/marketing-related field. Experience in a professional services environment with previous law firm experience preferred. Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity. Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline. Benefits
Competitive salary Health insurance 401(k) retirement savings plan Paid time off (PTO) Opportunities for career growth and professional development Compensation
$65,000 - $110,000 commensurate with experience
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