Bayer
Director, HCP Marketing- Elinzanetant
Join Bayer as a Director within the Women’s Healthcare squad, leading the launch success of the new menopause treatment, Elinzanetant, in the U.S. Bayer is committed to delivering science for a better life, developing innovative medicines that improve patient lives.
Purpose Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop medicines that help improve patient lives. Bayer has been a leader in WHC for over 100 years and is proud to continue to innovate and launch a new menopause treatment in the US. The HCP Director will be part of a growing team and directly contribute to the launch success of this new product. They will lead the development and execution of branded initiatives for both HCP and patient audiences. The role will partner closely with Brand Leaders, the Customer Engagement team and Digital Strategy and Operations to ensure strategic alignment, executional excellence and optimal channel performance.
Responsibilities
Develop and lead HCP customer-facing strategy and execution in partnership with HCP team lead, and coordinate with digital marketing lead to ensure optimal non-personal ecosystem and synergy of messaging
Responsible for creative, digital and production agencies, contributes to the development of brand strategy, leads implementation and execution of brand strategy, and operational plans for HCP personal promotion
Collaborate with customer-facing teams and act as brand steward ensuring brand strategy and positioning are at the center of all branded efforts
Lead planning and execution of customer-facing teams, POA meeting and off cycle touchpoint meetings
Communicate with various levels, including head of marketing, marketing team and head of sales and areas within US Sales and Marketing
Work with finance and control to monitor agency spend and channel optimization
Maintain frequent contact with both global and U.S. marketing to monitor and track developments and planning of key events, ensuring alignment
Partner with HCP marketing team to develop and optimize peer-to-peer programs and KOL engagement strategy to reach target customers with brand messaging and position Bayer as a preferred partner in Menopause
Collaborate with key cross-functional partners to ensure aligned brand execution across all functions and support brand planning process including development of tactical plans and associated budget
Use market research and analytics to ensure data-driven decision-making in support of strategy
Partner closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
Lead HCP agency of record and support vendor relationships; this position does not have direct reports, but will collaborate across multiple stakeholder groups, assuming informal and project team leadership responsibilities.
Qualifications Required
Bachelor's degree with at least five to seven years of healthcare/pharma experience
At least two years of marketing experience
Ability to lead and influence key stakeholders on the overall marketing strategy and execution
Clear communication skills
Strong business acumen, strategic thinking
Ability to interact with upper management
Excellent decision-making capabilities
Business insight & analytics
Ability to manage ambiguity and lead without authority
Preferred
Women’s Healthcare or related experience
Sales or sales training experience
Experience working through the Medical/Legal/Regulatory review process
Compensation Employees can expect to be paid a salary between $163,303.20 - $244,954.80. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 09/12/2025.
Location United States: New Jersey (Whippany, Cedar Knolls, Cherry Hill, Edison, Egg Harbor Twp, FREEHOLD, Fairfield, Jersey City, Lakewood, Montville, Morristown, Newark, Old Bridge, Parsippany, Paterson, Toms River, Trenton, Vineland, Wayne), United States: Connecticut (Berlin, Bristol, HARTFORD S, Hartford, Mystic, New Britain, New Haven, Residence Based, STAMFORD, Stamford, Waterbury, West Haven), United States: New York (Bronx, Brooklyn, Manhattan, Queens, Staten Island)
Job Details Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Chemical Manufacturing, Pharmaceutical Manufacturing, Biotechnology Research
Division: Pharmaceuticals
Reference Code: 852345
Contact Email: hrop_usa@bayer.com
Equal Opportunity Employer Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E-Verify Employer.
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Purpose Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop medicines that help improve patient lives. Bayer has been a leader in WHC for over 100 years and is proud to continue to innovate and launch a new menopause treatment in the US. The HCP Director will be part of a growing team and directly contribute to the launch success of this new product. They will lead the development and execution of branded initiatives for both HCP and patient audiences. The role will partner closely with Brand Leaders, the Customer Engagement team and Digital Strategy and Operations to ensure strategic alignment, executional excellence and optimal channel performance.
Responsibilities
Develop and lead HCP customer-facing strategy and execution in partnership with HCP team lead, and coordinate with digital marketing lead to ensure optimal non-personal ecosystem and synergy of messaging
Responsible for creative, digital and production agencies, contributes to the development of brand strategy, leads implementation and execution of brand strategy, and operational plans for HCP personal promotion
Collaborate with customer-facing teams and act as brand steward ensuring brand strategy and positioning are at the center of all branded efforts
Lead planning and execution of customer-facing teams, POA meeting and off cycle touchpoint meetings
Communicate with various levels, including head of marketing, marketing team and head of sales and areas within US Sales and Marketing
Work with finance and control to monitor agency spend and channel optimization
Maintain frequent contact with both global and U.S. marketing to monitor and track developments and planning of key events, ensuring alignment
Partner with HCP marketing team to develop and optimize peer-to-peer programs and KOL engagement strategy to reach target customers with brand messaging and position Bayer as a preferred partner in Menopause
Collaborate with key cross-functional partners to ensure aligned brand execution across all functions and support brand planning process including development of tactical plans and associated budget
Use market research and analytics to ensure data-driven decision-making in support of strategy
Partner closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
Lead HCP agency of record and support vendor relationships; this position does not have direct reports, but will collaborate across multiple stakeholder groups, assuming informal and project team leadership responsibilities.
Qualifications Required
Bachelor's degree with at least five to seven years of healthcare/pharma experience
At least two years of marketing experience
Ability to lead and influence key stakeholders on the overall marketing strategy and execution
Clear communication skills
Strong business acumen, strategic thinking
Ability to interact with upper management
Excellent decision-making capabilities
Business insight & analytics
Ability to manage ambiguity and lead without authority
Preferred
Women’s Healthcare or related experience
Sales or sales training experience
Experience working through the Medical/Legal/Regulatory review process
Compensation Employees can expect to be paid a salary between $163,303.20 - $244,954.80. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 09/12/2025.
Location United States: New Jersey (Whippany, Cedar Knolls, Cherry Hill, Edison, Egg Harbor Twp, FREEHOLD, Fairfield, Jersey City, Lakewood, Montville, Morristown, Newark, Old Bridge, Parsippany, Paterson, Toms River, Trenton, Vineland, Wayne), United States: Connecticut (Berlin, Bristol, HARTFORD S, Hartford, Mystic, New Britain, New Haven, Residence Based, STAMFORD, Stamford, Waterbury, West Haven), United States: New York (Bronx, Brooklyn, Manhattan, Queens, Staten Island)
Job Details Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Chemical Manufacturing, Pharmaceutical Manufacturing, Biotechnology Research
Division: Pharmaceuticals
Reference Code: 852345
Contact Email: hrop_usa@bayer.com
Equal Opportunity Employer Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E-Verify Employer.
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