Oldcastle APG
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Retail Channel Marketing Manager
role at
Oldcastle APG
Job ID: 511353
Oldcastle® APG, a CRH Company, is North America's leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award‑winning brands include Belgard® hardscape, Echelon® masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ fence solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches, and Techniseal® sands and sealant technologies.
Job Summary Oldcastle APG, a leading provider of outdoor living solutions in North America, is seeking a Retail Channel Marketing Manager to oversee our Retail Channel go‑to‑market strategy for our entire portfolio of brands. In this role, you will connect insights and opportunities generated by our Brand Marketing team to build results‑driven programs that generate revenue, support sales teams and grow our customers into loyal partners.
Job Location This is a hybrid role based out of Atlanta, GA.
Job Responsibilities
Strategic Planning & Initiative Development
Own strategic account planning for the Retail vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.
Oversee the design, execution and maintenance of channel marketing plans including advertising, selling tools, training, samples and displays.
Effectively manage channel budgets to achieve brand‑level KPIs, with a focus on increasing revenue.
Channel and Product Expertise: develop expertise in the Retail channel to ensure customers are at the center of how APG brands are positioned, merchandised and sold.
Continuously explore industry best practices to maximize creativity, inform our team and drive results.
Build expertise across APG’s product categories to establish trust and ensure our brands are marketed effectively within the Retail channel.
Present strategy and initiatives to senior leadership – both internal to APG and external to our Retail partners.
Sales Team Support: develop a deep integration with Retail leadership to understand and achieve sales goals for multiple APG brands simultaneously.
Work closely with internal and external stakeholders to ensure that APG delivers a best‑in‑class brand experience at every stage of the buying cycle, both online and in‑store.
Cross‑Departmental Collaboration: partner with Brand Marketing to align their strategies with overall Retail channel strategy, including refining messaging, positioning, branding, merchandising, online presence, customer experience and more.
Work closely with stakeholders in brand management, CRM, sales and others to ensure their strategies and initiatives align with Retail Channel best practices and drive revenue.
Promote teamwork and collaboration, show initiative and influence with stakeholders to successfully execute Retail Channel marketing initiatives within a crowded landscape.
Develop and sustain strong partner relationships with key Retailer contacts, vendors and third‑party agencies.
Performance Analysis: develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.
Job Requirements
7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles.
Agency experience and/or experience in the building & construction industry is preferred but not required.
Bachelor’s degree – or equivalent experience – in marketing, communications, business or a related field.
Analytical problem solver with experience in analyzing business cases and developing go‑to‑market strategies in the building products industry.
Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decision‑makers.
Excellent presentation skills and the ability to communicate confidently and professionally.
A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
Strong sense of urgency and ability to respond to requests and challenges quickly.
Ability to travel up to 15%.
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
Oldcastle APG, a CRH Company, is an affirmative action and equal opportunity employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
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Retail Channel Marketing Manager
role at
Oldcastle APG
Job ID: 511353
Oldcastle® APG, a CRH Company, is North America's leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award‑winning brands include Belgard® hardscape, Echelon® masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ fence solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches, and Techniseal® sands and sealant technologies.
Job Summary Oldcastle APG, a leading provider of outdoor living solutions in North America, is seeking a Retail Channel Marketing Manager to oversee our Retail Channel go‑to‑market strategy for our entire portfolio of brands. In this role, you will connect insights and opportunities generated by our Brand Marketing team to build results‑driven programs that generate revenue, support sales teams and grow our customers into loyal partners.
Job Location This is a hybrid role based out of Atlanta, GA.
Job Responsibilities
Strategic Planning & Initiative Development
Own strategic account planning for the Retail vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.
Oversee the design, execution and maintenance of channel marketing plans including advertising, selling tools, training, samples and displays.
Effectively manage channel budgets to achieve brand‑level KPIs, with a focus on increasing revenue.
Channel and Product Expertise: develop expertise in the Retail channel to ensure customers are at the center of how APG brands are positioned, merchandised and sold.
Continuously explore industry best practices to maximize creativity, inform our team and drive results.
Build expertise across APG’s product categories to establish trust and ensure our brands are marketed effectively within the Retail channel.
Present strategy and initiatives to senior leadership – both internal to APG and external to our Retail partners.
Sales Team Support: develop a deep integration with Retail leadership to understand and achieve sales goals for multiple APG brands simultaneously.
Work closely with internal and external stakeholders to ensure that APG delivers a best‑in‑class brand experience at every stage of the buying cycle, both online and in‑store.
Cross‑Departmental Collaboration: partner with Brand Marketing to align their strategies with overall Retail channel strategy, including refining messaging, positioning, branding, merchandising, online presence, customer experience and more.
Work closely with stakeholders in brand management, CRM, sales and others to ensure their strategies and initiatives align with Retail Channel best practices and drive revenue.
Promote teamwork and collaboration, show initiative and influence with stakeholders to successfully execute Retail Channel marketing initiatives within a crowded landscape.
Develop and sustain strong partner relationships with key Retailer contacts, vendors and third‑party agencies.
Performance Analysis: develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.
Job Requirements
7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles.
Agency experience and/or experience in the building & construction industry is preferred but not required.
Bachelor’s degree – or equivalent experience – in marketing, communications, business or a related field.
Analytical problem solver with experience in analyzing business cases and developing go‑to‑market strategies in the building products industry.
Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decision‑makers.
Excellent presentation skills and the ability to communicate confidently and professionally.
A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
Strong sense of urgency and ability to respond to requests and challenges quickly.
Ability to travel up to 15%.
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
Oldcastle APG, a CRH Company, is an affirmative action and equal opportunity employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
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