Slicedbread.agency
Digital Marketing Tracking Specialist
Slicedbread.agency, California, Missouri, United States, 65018
Slicedbread is a digital agency located in sunny Los Angeles, California. We are a unique team that has a simple approach: attract, engage, monetize. Here at Slicedbread, we help our clients develop marketing strategies that drive brand growth. We thrive on the creativity and ingenuity of bright thinkers- like you.
Slicedbread needs a
Paid Search/Paid Social Tracking Specialist
to join our team to help assist with the rapid growth of our clients. This is a new role for the company, providing the right candidate with a unique opportunity for professional growth and development, while simultaneously making an impact on the future of the business. Compensation: Salary, Profit Share, Unlimited Vacations and more!
*Responsibilities and Duties Work with the digital marketing team to support the execution of paid digital advertising. Own tag management across multiple campaigns. Implement tracking into various marketing initiatives using Google Tag Manager. Identify/optimize conversion touchpoints for use in client campaigns (IE: Call tracking, form tracking, purchase tracking, etc.) with the goal of improving efficiencies within digital campaigns. Inclusive of: Phone call tracking, open field form tracking, purchase event tracking. Analyze online user behavior, conversion data, customer journey, funnel analysis and multi-channel attribution. Stay up to date with the latest paid trends, tools, and best practices with a desire to bring innovative thinking to paid strategies. Implement tracking tools to better understand audience behavior and interests. Placing and verifying pixels to ensure proper campaign tracking and accurate reporting. This includes how to set up and install pixel events. Understanding how Product Catalogs work on Facebook and how to ensure tracking is properly reporting. Experience in implementing Google Analytics and utilizing Google Tag Manager. High-level of expertise on Tags implementation and troubleshooting. Solid knowledge of Google Analytics APIs. A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
*Qualifications and Skills Experience with Google Analytics, GTM, Facebook Pixel, Google Ads Tag, Bing UET Tag, LinkedIn Insight Tag, Pinterest Tag, TikTok tracking, etc. Experience with implementing and understanding conversion tracking. Bachelor's degree or equivalent experience is required. 1-2 years' experience with marketing channels and data. In-depth knowledge of analytics and reporting. Demonstrated knowledge of Google suite of tools (Analytics, Tag Manager, Ad Editor).
Candidate Profile Strong understanding of the digital advertising, social media and e-commerce landscape as well as related platforms. Excellent organizational skills and the ability to track competing priorities and multiple campaigns and projects. Strong critical thinking, analytical, organizational and project management skills. Stay current on the latest PPC advertising trends and tools. Knowledge of sales funnels, landing pages, lead generation campaigns. Ability to work both collaboratively and independently; a self-starter who can take initiative and be responsible for achieving assigned tasks with little oversight. Sense of humor, a certain amount of maturity, vision, humility, curiosity and enthusiasm. Energetic, goal-driven, professional with great work ethic.
Other Benefits A highly collaborative work environment that takes a team-first approach. Opportunity to spend 10% of work time on self-directed projects/experiments/etc. All qualified applicants must complete an assessment test. Please fill out the form below to the best of your knowledge. Provide as much detail to maximize your eligibility for an interview. Please be advised - we recommend keeping a separate backup of your application on another document before you submit. If there is an error in your application, the form may clear your entry after submission.
#J-18808-Ljbffr
Paid Search/Paid Social Tracking Specialist
to join our team to help assist with the rapid growth of our clients. This is a new role for the company, providing the right candidate with a unique opportunity for professional growth and development, while simultaneously making an impact on the future of the business. Compensation: Salary, Profit Share, Unlimited Vacations and more!
*Responsibilities and Duties Work with the digital marketing team to support the execution of paid digital advertising. Own tag management across multiple campaigns. Implement tracking into various marketing initiatives using Google Tag Manager. Identify/optimize conversion touchpoints for use in client campaigns (IE: Call tracking, form tracking, purchase tracking, etc.) with the goal of improving efficiencies within digital campaigns. Inclusive of: Phone call tracking, open field form tracking, purchase event tracking. Analyze online user behavior, conversion data, customer journey, funnel analysis and multi-channel attribution. Stay up to date with the latest paid trends, tools, and best practices with a desire to bring innovative thinking to paid strategies. Implement tracking tools to better understand audience behavior and interests. Placing and verifying pixels to ensure proper campaign tracking and accurate reporting. This includes how to set up and install pixel events. Understanding how Product Catalogs work on Facebook and how to ensure tracking is properly reporting. Experience in implementing Google Analytics and utilizing Google Tag Manager. High-level of expertise on Tags implementation and troubleshooting. Solid knowledge of Google Analytics APIs. A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
*Qualifications and Skills Experience with Google Analytics, GTM, Facebook Pixel, Google Ads Tag, Bing UET Tag, LinkedIn Insight Tag, Pinterest Tag, TikTok tracking, etc. Experience with implementing and understanding conversion tracking. Bachelor's degree or equivalent experience is required. 1-2 years' experience with marketing channels and data. In-depth knowledge of analytics and reporting. Demonstrated knowledge of Google suite of tools (Analytics, Tag Manager, Ad Editor).
Candidate Profile Strong understanding of the digital advertising, social media and e-commerce landscape as well as related platforms. Excellent organizational skills and the ability to track competing priorities and multiple campaigns and projects. Strong critical thinking, analytical, organizational and project management skills. Stay current on the latest PPC advertising trends and tools. Knowledge of sales funnels, landing pages, lead generation campaigns. Ability to work both collaboratively and independently; a self-starter who can take initiative and be responsible for achieving assigned tasks with little oversight. Sense of humor, a certain amount of maturity, vision, humility, curiosity and enthusiasm. Energetic, goal-driven, professional with great work ethic.
Other Benefits A highly collaborative work environment that takes a team-first approach. Opportunity to spend 10% of work time on self-directed projects/experiments/etc. All qualified applicants must complete an assessment test. Please fill out the form below to the best of your knowledge. Provide as much detail to maximize your eligibility for an interview. Please be advised - we recommend keeping a separate backup of your application on another document before you submit. If there is an error in your application, the form may clear your entry after submission.
#J-18808-Ljbffr