CHIESI Farmaceutici
About us
Chiesi is an international research-focused pharmaceuticals and healthcare group based in Parma, Italy. We operate in 30 countries with more than 6,000 employees. We are a B Corp Certified company committed to high social and environmental standards, diversity, inclusion and equal opportunities.
Who we are looking for Purpose
The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi’s HIDO franchise. This role is based in Boston, MA.
Main Responsibilities
Brand leadership of Product
Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
Ensure budget is accurately accounted for and reconciled against budget
Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
Translate clinical data and patient insights into compelling value propositions and brand messaging
Lead HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
Drive the brand’s peer-to-peer strategy and ensure initiatives align with brand business objectives, including integration of KOL strategy
Lead planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
Lead planning and execution of all U.S. Commercial advisor boards and collection of key insights
Support development of KOL engagement plans, advisory boards, and congress strategy
Ensure brand presence at key events and scientific platforms
Engage with KOL leadership and establish commercial relationships
Develop branded promotional tactics aligned with overall brand strategy
Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
Ensure successful execution of field-driven tactics through cross-functional collaboration
Refine brand messaging and tactics based on market insights and KPIs
Utilize business acumen to analyze industry trends and competitive practices
Manage agency partners on market research, creation of marketing materials, and channel strategy
Build cross-functional/Regional collaborations to share best practices
Experience Required
5+ years sales, marketing or other relevant commercial or analytical experience
4+ years pharmaceutical brand marketing
Rare Disease experience preferred
Product launch experience highly preferred
Digital marketing experience preferred
Experience with OPDP and FDA requirements
Solutions-oriented, strong analytical and presentation skills
Creative, innovative, problem-solving approach
Independent self-starter
Willingness to travel approximately 25%, including some international travel
Education Bachelor’s degree in a life science; MBA, or advanced degree, preferred.
What we offer
Competitive salary package with base, performance bonuses, and market-aligned benefits
Flexible working arrangements, remote work options, and relocation support
Comprehensive healthcare programs and work-life balance initiatives
Equal opportunity employer; inclusive culture with commitment to diversity
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Who we are looking for Purpose
The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi’s HIDO franchise. This role is based in Boston, MA.
Main Responsibilities
Brand leadership of Product
Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
Ensure budget is accurately accounted for and reconciled against budget
Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
Translate clinical data and patient insights into compelling value propositions and brand messaging
Lead HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
Drive the brand’s peer-to-peer strategy and ensure initiatives align with brand business objectives, including integration of KOL strategy
Lead planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
Lead planning and execution of all U.S. Commercial advisor boards and collection of key insights
Support development of KOL engagement plans, advisory boards, and congress strategy
Ensure brand presence at key events and scientific platforms
Engage with KOL leadership and establish commercial relationships
Develop branded promotional tactics aligned with overall brand strategy
Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
Ensure successful execution of field-driven tactics through cross-functional collaboration
Refine brand messaging and tactics based on market insights and KPIs
Utilize business acumen to analyze industry trends and competitive practices
Manage agency partners on market research, creation of marketing materials, and channel strategy
Build cross-functional/Regional collaborations to share best practices
Experience Required
5+ years sales, marketing or other relevant commercial or analytical experience
4+ years pharmaceutical brand marketing
Rare Disease experience preferred
Product launch experience highly preferred
Digital marketing experience preferred
Experience with OPDP and FDA requirements
Solutions-oriented, strong analytical and presentation skills
Creative, innovative, problem-solving approach
Independent self-starter
Willingness to travel approximately 25%, including some international travel
Education Bachelor’s degree in a life science; MBA, or advanced degree, preferred.
What we offer
Competitive salary package with base, performance bonuses, and market-aligned benefits
Flexible working arrangements, remote work options, and relocation support
Comprehensive healthcare programs and work-life balance initiatives
Equal opportunity employer; inclusive culture with commitment to diversity
#J-18808-Ljbffr