Docusign
Sr. Product Marketing Manager, Sales
Docusign, San Francisco, California, United States, 94199
Sr. Product Marketing Manager, Sales
Join Docusign as a Senior Product Marketing Manager on the Solutions & International Marketing team. In this role you will own the narrative around Docusign’s solutions for the Sales line of business—crafting and sharing the company’s story in the most engaging, persuasive way possible.
Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents, allowing companies to create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).
What you’ll do As a Senior Product Marketing Manager, you will collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning, and drive demand. You will serve as the SME on challenges, business drivers and buying journey for the Sales line of business, crafting high‑impact messaging, positioning, and content. Your work will enable field teams with vital content and tools, and you will build customer‑facing assets that contribute to a strong pipeline for our solutions.
Responsibilities
Showcase the value of Docusign’s product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit.
Own positioning, messaging, and content creation that amplifies the Docusign for Sales teams narrative.
Measure impact of assets across teams.
Uncover customer insights to improve the customer journey and accelerate the sales cycle.
Refine and optimize messaging based on these insights.
Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities.
Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively.
Drive usage and create expansion opportunities in collaboration with customer success.
Work with International Marketing to showcase the value of the IAM solutions for sales audiences in our core international regions.
Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings, executive briefings).
Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for sales audiences. This includes contributing to presentations, sessions, training, and speaking engagements.
Requirements Basic
8+ years of product marketing experience in the B2B SaaS space, preferably focused on tailoring marketing craft to a sales audience.
Preferred
MBA or equivalent work experience.
4+ years of engagement targeting the sales persona.
Self‑starter who can accomplish projects with minimal supervision.
Highly collaborative, enthusiastic, open, proactive, and results‑driven.
Strong analytical and problem‑solving skills with clear examples of using data for customer insights and recommendations.
Excellent verbal and written communication skills.
Proven track record of working with multiple cross‑functional teams.
Proven ability to understand and simplify complex, technical topics for non‑technical audiences.
Proven ability to develop and execute go‑to‑market strategies and innovative programs that drive product solution adoption.
Experience creating and leading sales plays with measurable impact.
Compensation Wage transparency: Pay for this position varies by location based on experience and qualifications. Base salary ranges (USD): – California: $140,000.00 – $225,075.00 – Illinois, Colorado, Massachusetts, Minnesota: $133,800.00 – $189,000.00 – Washington, Maryland, New Jersey, New York (including NYC metro area): $133,800.00 – $197,750.00
Benefits
Paid Time Off and company holidays based on region.
Paid Parental Leave up to six months after birth, adoption, or foster care placement.
Full Health Benefits Plans with options for 100% employer‑paid plans and minimum employee‑contribution plans.
Retirement Plans with employer contributions.
Learning and Development opportunities, including coaching, online courses, and education reimbursements.
Compassionate Care Leave for life‑changing events.
Equal Opportunity and Diversity Docusign is committed to building a diverse team where all employees feel a deep sense of belonging and thrive. We encourage talent from varied backgrounds to apply. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude, and a can‑do approach. We do not discriminate on the basis of race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, disability, domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected class.
Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities and for religious accommodations during the application process. Contact accommodations@docusign.com for assistance.
Life at Docusign Docusign is committed to building trust and making the world more agreeable for employees, customers, and communities. We value honesty, mutual respect, and doing what’s right. Every team member has an equal opportunity to succeed, be heard, and build lasting relationships. People at Docusign take pride in their work and enjoy a collaborative, inclusive environment.
#J-18808-Ljbffr
Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents, allowing companies to create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).
What you’ll do As a Senior Product Marketing Manager, you will collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning, and drive demand. You will serve as the SME on challenges, business drivers and buying journey for the Sales line of business, crafting high‑impact messaging, positioning, and content. Your work will enable field teams with vital content and tools, and you will build customer‑facing assets that contribute to a strong pipeline for our solutions.
Responsibilities
Showcase the value of Docusign’s product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit.
Own positioning, messaging, and content creation that amplifies the Docusign for Sales teams narrative.
Measure impact of assets across teams.
Uncover customer insights to improve the customer journey and accelerate the sales cycle.
Refine and optimize messaging based on these insights.
Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities.
Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively.
Drive usage and create expansion opportunities in collaboration with customer success.
Work with International Marketing to showcase the value of the IAM solutions for sales audiences in our core international regions.
Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings, executive briefings).
Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for sales audiences. This includes contributing to presentations, sessions, training, and speaking engagements.
Requirements Basic
8+ years of product marketing experience in the B2B SaaS space, preferably focused on tailoring marketing craft to a sales audience.
Preferred
MBA or equivalent work experience.
4+ years of engagement targeting the sales persona.
Self‑starter who can accomplish projects with minimal supervision.
Highly collaborative, enthusiastic, open, proactive, and results‑driven.
Strong analytical and problem‑solving skills with clear examples of using data for customer insights and recommendations.
Excellent verbal and written communication skills.
Proven track record of working with multiple cross‑functional teams.
Proven ability to understand and simplify complex, technical topics for non‑technical audiences.
Proven ability to develop and execute go‑to‑market strategies and innovative programs that drive product solution adoption.
Experience creating and leading sales plays with measurable impact.
Compensation Wage transparency: Pay for this position varies by location based on experience and qualifications. Base salary ranges (USD): – California: $140,000.00 – $225,075.00 – Illinois, Colorado, Massachusetts, Minnesota: $133,800.00 – $189,000.00 – Washington, Maryland, New Jersey, New York (including NYC metro area): $133,800.00 – $197,750.00
Benefits
Paid Time Off and company holidays based on region.
Paid Parental Leave up to six months after birth, adoption, or foster care placement.
Full Health Benefits Plans with options for 100% employer‑paid plans and minimum employee‑contribution plans.
Retirement Plans with employer contributions.
Learning and Development opportunities, including coaching, online courses, and education reimbursements.
Compassionate Care Leave for life‑changing events.
Equal Opportunity and Diversity Docusign is committed to building a diverse team where all employees feel a deep sense of belonging and thrive. We encourage talent from varied backgrounds to apply. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude, and a can‑do approach. We do not discriminate on the basis of race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, disability, domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected class.
Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities and for religious accommodations during the application process. Contact accommodations@docusign.com for assistance.
Life at Docusign Docusign is committed to building trust and making the world more agreeable for employees, customers, and communities. We value honesty, mutual respect, and doing what’s right. Every team member has an equal opportunity to succeed, be heard, and build lasting relationships. People at Docusign take pride in their work and enjoy a collaborative, inclusive environment.
#J-18808-Ljbffr