Amazon Music
Paid Media Marketing Manager (Content), Amazon Music
Amazon Music, Seattle, Washington, us, 98127
Paid Media Marketing Manager (Content), Amazon Music
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners across multiple tiers of service, from free with the Amazon Music app to Amazon Music Unlimited, which provides unlimited on‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio.
Responsibilities
Paid media campaign management: lead the paid media planning process for Artist Content campaigns; oversee campaign briefs, channel instrumentation, and reporting.
External agency management: act as the primary media agency contact to manage end‑to‑end campaigns, budget, billing, and more.
Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
Tracking and measurement: instrument appropriate tracking for all campaigns; create and implement links/ref‑tags for all campaigns.
Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution.
Reporting: create post‑mortem processes and reports at both campaign, program, and quarterly levels; aggregate, clean, and model campaign data from multiple sources; synthesize learnings from large datasets; create operating procedures to ensure post‑mortems occur on time.
Experimentation: own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.
Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion.
Experience building and optimizing multiple, simultaneous marketing campaigns.
Experience managing or working within cross‑functional marketing and creative teams.
Preferred Qualifications
Experience in multi‑territory campaign management.
Experience in digital marketing and content production timelines and processes.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Responsibilities
Paid media campaign management: lead the paid media planning process for Artist Content campaigns; oversee campaign briefs, channel instrumentation, and reporting.
External agency management: act as the primary media agency contact to manage end‑to‑end campaigns, budget, billing, and more.
Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
Tracking and measurement: instrument appropriate tracking for all campaigns; create and implement links/ref‑tags for all campaigns.
Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution.
Reporting: create post‑mortem processes and reports at both campaign, program, and quarterly levels; aggregate, clean, and model campaign data from multiple sources; synthesize learnings from large datasets; create operating procedures to ensure post‑mortems occur on time.
Experimentation: own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.
Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion.
Experience building and optimizing multiple, simultaneous marketing campaigns.
Experience managing or working within cross‑functional marketing and creative teams.
Preferred Qualifications
Experience in multi‑territory campaign management.
Experience in digital marketing and content production timelines and processes.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr