Inside Higher Ed
Chief Marketing & Enrollment Officer & Senior Vice President
Inside Higher Ed, Adelphi, Maryland, United States
Chief Marketing & Enrollment Officer & Senior Vice President
University of Maryland Global Campus (UMGC), one of the nation’s largest public online universities, is seeking an experienced servant leader to serve as Chief Marketing and Enrollment Officer (CMEO) & Senior Vice President.
The CMEO will unify UMGC’s global reach with its diverse marketing portfolio—including on‑ground recruitment events, extensive television campaigns, online presence and digital engagement through social platforms such as Instagram, TikTok, and Facebook.
Key Responsibilities
Develop and execute a unified, AI‑driven marketing, product, and enrollment strategy that aligns UMGC’s global offerings with student demand, employer needs, and market trends.
Serve as the voice of the learner and the market, integrating product management insights, competitive intelligence, and quantitative modeling into enrollment and marketing decisions.
Build a rapid‑response framework for piloting, testing, and scaling campaigns—whether television spots, digital ads, or on‑ground recruitment events—to capitalize on emerging opportunities.
Partner across UMGC’s matrixed structure (Academic Affairs, Global Military Operations, Corporate Alliances, Student Affairs) to ensure strategies are both globally aligned and locally adaptable.
Lead a marketing organization fluent in multi‑channel strategy, balancing broadcast campaigns, digital ecosystems, and on‑ground events.
Oversee creative direction and media strategy for television commercials that reinforce UMGC’s role as the premier choice for adult and military learners.
Manage the search engine campaigns with Google and other search engines, using data to constantly measure and evolve the campaign.
Own and manage the umgc.edu website and marketing‑oriented websites, focusing on continuous development to maximize natural search and ensure a strong user experience that improves conversion and satisfaction.
Design and execute innovative campaigns across digital and social platforms, including Instagram, TikTok, Facebook, and emerging platforms, blending organic storytelling with paid strategies and influencer outreach.
Apply product management principles—such as lifecycle management, customer journey mapping, consumer market research, and value proposition refinement—to position UMGC’s diverse portfolio effectively.
Leverage AI and analytics to deliver personalized, adaptive storytelling that resonates with learners across UMGC’s 170+ locations and digital platforms.
Oversee the prospective student lifecycle as a product funnel—from first contact at a recruitment event or social campaign through enrollment and first‑term experience.
Lead a significant team of enrollment advisors that provide a welcoming and positive user experience that leads to student success.
Deploy AI and GEO tools to deliver personalized enrollment journeys that mirror best practices in customer experience and product adoption.
Forecast enrollment through scenario‑based modeling, aligning demand data with UMGC’s academic capacity and global footprint.
Ensure admissions processes reduce friction for adult, military, and international learners while meeting compliance standards.
Champion a product management mindset that integrates learner feedback, market intelligence, and employer needs into marketing and program positioning.
Collaborate with academic and other student‑facing leaders to refine UMGC’s program portfolio, ensuring offerings remain competitive, globally differentiated, and future‑ready.
Work with senior leadership to establish cross‑functional product teams that bring together marketing, admissions, advising, faculty, and technology to optimize the student journey as a global product experience.
Continuously innovate through lifecycle management, adapting offerings and campaigns to labor‑market trends and learner demand.
Build and sustain a culture of collaboration, adaptability, and enterprise stewardship across UMGC’s global and matrixed structure.
Demonstrate skill in influencing without direct authority, ensuring alignment across functions and regions.
Recruit and mentor leaders who thrive in a matrixed environment, bringing digital fluency, AI‑literacy, and cross‑functional collaboration skills.
Ensure ethical and compliant use of emerging technologies in marketing and student engagement, consistent with UMGC’s mission of access and equity.
Steward the division’s budget, aligning investments across television, digital, social, and event‑based campaigns with measurable ROI.
Perform all other job‑related duties as assigned by the University President.
Required Education & Experience A mynd‑demonstrated ability to get things done. An earned Master’s degree from an accredited institution; at least 10 years of progressively responsible senior leadership experience in global marketing, enrollment management, or product management, with demonstrated expertise in applying AI, GEO, and adaptive strategies; proven success leading multi‑channel marketing campaigns, including event marketing, media strategy, broadcast advertising, and social media engagement; expertise in SEO/SEM, CRM optimization, campaign analytics, omni‑channel demand generation, and cross‑functional alignment within a matrixed organization; strong communication, influence, and collaboration skills, with the ability to thrive in matrixed, global, and fast‑changing contexts; and a demonstrated commitment to ethical practice, compliance, and student‑first decision making.
Preferred Experience Success leading diverse, global teams with product management and innovation skill sets; track record of integrating marketing, admissions, and product management to deliver measurable growth and improved learner outcomes; exceptional ability to balance market foresight with execution, particularly in fast‑changing regulatory, technological, and media landscapes; familiarity with UMGC’s global scale (170+ locations in 20+ countries), its military partnerships, and its reliance on both traditional and digital marketing to reach learners worldwide; as well as successful experience in consumer‑oriented marketing in combination with experience in higher education.
Benefits Package Highlights
Generous Time Off: 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years).
Comprehensive Health Coverage: Health care, vision, dental, and prescription plans for individuals and families, effective from the first of the month following hire.
Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long‑Term Disability Insurance.
Flexible Spending Accounts for medical and dependent care expenses.
Retirement Plans: Optional Retirement Program (ORP) or Maryland State Retirement and Pension System (MSRPS).
Supplemental Retirement Plans: 401(k), 403(b), 457(b), and various Roth options (no employer matching).
Tuition Remission: Immediate availability for Regular Exempt Staff; spouses and dependent children eligible for undergraduate tuition remission after two years of service (prorated for part‑time).
Hiring Range $450,000.00 – $480,000.00
Equal Opportunity Employer The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status.
Workplace Accommodations The University of Maryland Global Campus is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations at employee‑accommodations@umgc.edu.
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University of Maryland Global Campus (UMGC), one of the nation’s largest public online universities, is seeking an experienced servant leader to serve as Chief Marketing and Enrollment Officer (CMEO) & Senior Vice President.
The CMEO will unify UMGC’s global reach with its diverse marketing portfolio—including on‑ground recruitment events, extensive television campaigns, online presence and digital engagement through social platforms such as Instagram, TikTok, and Facebook.
Key Responsibilities
Develop and execute a unified, AI‑driven marketing, product, and enrollment strategy that aligns UMGC’s global offerings with student demand, employer needs, and market trends.
Serve as the voice of the learner and the market, integrating product management insights, competitive intelligence, and quantitative modeling into enrollment and marketing decisions.
Build a rapid‑response framework for piloting, testing, and scaling campaigns—whether television spots, digital ads, or on‑ground recruitment events—to capitalize on emerging opportunities.
Partner across UMGC’s matrixed structure (Academic Affairs, Global Military Operations, Corporate Alliances, Student Affairs) to ensure strategies are both globally aligned and locally adaptable.
Lead a marketing organization fluent in multi‑channel strategy, balancing broadcast campaigns, digital ecosystems, and on‑ground events.
Oversee creative direction and media strategy for television commercials that reinforce UMGC’s role as the premier choice for adult and military learners.
Manage the search engine campaigns with Google and other search engines, using data to constantly measure and evolve the campaign.
Own and manage the umgc.edu website and marketing‑oriented websites, focusing on continuous development to maximize natural search and ensure a strong user experience that improves conversion and satisfaction.
Design and execute innovative campaigns across digital and social platforms, including Instagram, TikTok, Facebook, and emerging platforms, blending organic storytelling with paid strategies and influencer outreach.
Apply product management principles—such as lifecycle management, customer journey mapping, consumer market research, and value proposition refinement—to position UMGC’s diverse portfolio effectively.
Leverage AI and analytics to deliver personalized, adaptive storytelling that resonates with learners across UMGC’s 170+ locations and digital platforms.
Oversee the prospective student lifecycle as a product funnel—from first contact at a recruitment event or social campaign through enrollment and first‑term experience.
Lead a significant team of enrollment advisors that provide a welcoming and positive user experience that leads to student success.
Deploy AI and GEO tools to deliver personalized enrollment journeys that mirror best practices in customer experience and product adoption.
Forecast enrollment through scenario‑based modeling, aligning demand data with UMGC’s academic capacity and global footprint.
Ensure admissions processes reduce friction for adult, military, and international learners while meeting compliance standards.
Champion a product management mindset that integrates learner feedback, market intelligence, and employer needs into marketing and program positioning.
Collaborate with academic and other student‑facing leaders to refine UMGC’s program portfolio, ensuring offerings remain competitive, globally differentiated, and future‑ready.
Work with senior leadership to establish cross‑functional product teams that bring together marketing, admissions, advising, faculty, and technology to optimize the student journey as a global product experience.
Continuously innovate through lifecycle management, adapting offerings and campaigns to labor‑market trends and learner demand.
Build and sustain a culture of collaboration, adaptability, and enterprise stewardship across UMGC’s global and matrixed structure.
Demonstrate skill in influencing without direct authority, ensuring alignment across functions and regions.
Recruit and mentor leaders who thrive in a matrixed environment, bringing digital fluency, AI‑literacy, and cross‑functional collaboration skills.
Ensure ethical and compliant use of emerging technologies in marketing and student engagement, consistent with UMGC’s mission of access and equity.
Steward the division’s budget, aligning investments across television, digital, social, and event‑based campaigns with measurable ROI.
Perform all other job‑related duties as assigned by the University President.
Required Education & Experience A mynd‑demonstrated ability to get things done. An earned Master’s degree from an accredited institution; at least 10 years of progressively responsible senior leadership experience in global marketing, enrollment management, or product management, with demonstrated expertise in applying AI, GEO, and adaptive strategies; proven success leading multi‑channel marketing campaigns, including event marketing, media strategy, broadcast advertising, and social media engagement; expertise in SEO/SEM, CRM optimization, campaign analytics, omni‑channel demand generation, and cross‑functional alignment within a matrixed organization; strong communication, influence, and collaboration skills, with the ability to thrive in matrixed, global, and fast‑changing contexts; and a demonstrated commitment to ethical practice, compliance, and student‑first decision making.
Preferred Experience Success leading diverse, global teams with product management and innovation skill sets; track record of integrating marketing, admissions, and product management to deliver measurable growth and improved learner outcomes; exceptional ability to balance market foresight with execution, particularly in fast‑changing regulatory, technological, and media landscapes; familiarity with UMGC’s global scale (170+ locations in 20+ countries), its military partnerships, and its reliance on both traditional and digital marketing to reach learners worldwide; as well as successful experience in consumer‑oriented marketing in combination with experience in higher education.
Benefits Package Highlights
Generous Time Off: 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years).
Comprehensive Health Coverage: Health care, vision, dental, and prescription plans for individuals and families, effective from the first of the month following hire.
Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long‑Term Disability Insurance.
Flexible Spending Accounts for medical and dependent care expenses.
Retirement Plans: Optional Retirement Program (ORP) or Maryland State Retirement and Pension System (MSRPS).
Supplemental Retirement Plans: 401(k), 403(b), 457(b), and various Roth options (no employer matching).
Tuition Remission: Immediate availability for Regular Exempt Staff; spouses and dependent children eligible for undergraduate tuition remission after two years of service (prorated for part‑time).
Hiring Range $450,000.00 – $480,000.00
Equal Opportunity Employer The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status.
Workplace Accommodations The University of Maryland Global Campus is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations at employee‑accommodations@umgc.edu.
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