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Zeitro

Marketing Director

Zeitro, San Francisco, California, United States, 94199

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Zeitro’s mortgage loan origination solution is an innovative platform that redefines the mortgage origination experience through AI. Our technology provides integrated lead generation tools, complete loan pipeline visibility, a rate pricing engine, automated condition collection and review, and eliminates guideline guesswork with GuidelineGPT.

For mortgage professionals seeking efficiency, accuracy, and growth—Zeitro delivers immediate results. Join the future of mortgage technology and transform the way you do business forever.

We’re building the digital infrastructure that will power the future of mortgage lending.

Role Description We’re seeking a Director of Marketing to lead Zeitro’s go-to-market strategy at the intersection of AI innovation and mortgage technology. You’ll build and scale our marketing function from the ground up, positioning Zeitro as the definitive AI platform for modern mortgage professionals. This role requires a unique blend of AI/ML product marketing expertise and deep mortgage industry knowledge to effectively communicate our value proposition to loan officers, brokers, and enterprise lenders. You’ll own everything from brand strategy to demand generation, working directly with our founding team to accelerate our growth in the mortgage tech space.

Key Responsibilities

Develop and execute comprehensive marketing strategy for AI-powered mortgage solutions

Define positioning that resonates with both tech-forward early adopters and traditional mortgage professionals

Build marketing playbooks for different segments: independent brokers, mortgage companies, and enterprise lenders

Establish Zeitro as a thought leader in AI applications for mortgage origination

Design and scale multi-channel campaigns targeting mortgage professionals and decision-makers

Create content strategy that educates the market on AI’s transformative potential in lending

Build partnerships with mortgage industry associations, conferences, and publications

Develop account-based marketing strategies for enterprise mortgage lenders

Translate complex AI capabilities (OCR, NLP, ML models) into compelling mortgage use cases

Create sales enablement materials that address compliance, ROI, and integration concerns

Partner with our product team to shape roadmap based on market feedback and competitive intelligence

Launch new AI features with narratives that resonate with mortgage industry pain points

Hire and mentor a world-class marketing team across product marketing, content, demand gen, and design

Establish marketing analytics and attribution systems to measure pipeline impact

Manage marketing budget and vendor relationships

Build scalable processes for a high-growth environment

Required Qualifications

7+ years of marketing experience with at least 3 years in leadership roles

Proven experience marketing AI/ML products – you understand how to communicate technical capabilities and build trust in AI solutions

Direct mortgage or fintech experience – you know the mortgage ecosystem, understand loan origination workflows, and speak the language of LOs and brokers

Track record of scaling marketing at B2B SaaS companies, ideally in regulated industries

Experience marketing to both SMBs and enterprise customers

Strong analytical skills with experience in marketing attribution and pipeline metrics

Excellence in written and verbal communication

Ideal Candidate Profile

Has marketed AI solutions in financial services and understands both the promise and skepticism around AI adoption

Knows mortgage industry dynamics: wholesale vs. retail channels, compliance requirements (RESPA, TRID), and the loan origination lifecycle

Can engage credibly with both technical audiences (CTOs, IT teams) and business stakeholders (branch managers, C‑suite)

Has built marketing functions at Series A/B startups or scaled marketing teams

Brings existing relationships in the mortgage industry (lenders, vendors, media, associations)

Comfortable with ambiguity and excited to build foundational marketing infrastructure

Nice to Have

Experience with mortgage technology vendors (LOS, POS, CRM systems)

Understanding of mortgage compliance and regulatory landscape

Previous experience at companies like Blend, Roostify, Maxwell, Floify, or traditional mortgage tech providers

Knowledge of AI implementation challenges in regulated industries

MBA or relevant advanced degree

Compensation: 125k-200k

Employment Details

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Technology, Information and Internet

Location: San Francisco, CA

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