Blue Wheel Media is hiring: Senior Data Analyst (Digital Ad Agency) - REMOTE in

We are seeking a strategic and technically skilled Senior Data Analyst to join our marketing analytics team. This role is ideal for someone passionate about data-driven marketing, with a strong background in digital campaign analysis and hands-on experience with Amazon Marketing Cloud (AMC). You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels.

Key Responsibilities

Marketing Analytics & Problem Solving

• Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.

• Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization.

• Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges.

• Lead complex analyses and develop predictive models to forecast marketing outcomes.

• Deliver strategic insights that influence campaign direction and client strategy.

Amazon Marketing Cloud (AMC) Expertise

• Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data.

• Build custom queries to understand customer journeys, media exposure, and conversion paths.

• Create audiences based on client needs and data trends.

• Develop AMC dashboards and reporting templates to visualize performance and attribution.

• Stay current with AMC feature updates and best practices to maximize platform value.

• Partner with media teams to translate AMC insights into actionable recommendations.

Communication & Collaboration

• Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication.

• Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders.

• Create dashboards and reports that effectively communicate campaign performance and customer behavior.

• Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.

Reliability & Ownership

• Ensure timely delivery of recurring reports and ad hoc analyses.

• Maintain accuracy and consistency in data handling and reporting.

• Follow established processes and escalate issues when necessary.

• Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.

Mentorship & Leadership

• Mentor junior analysts and support project coordination.

• Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.

Required Skills & Qualifications

• Strong understanding of marketing metrics and their business impact.

• Experience with AMC and other clean rooms.

• Proficiency in:

• SQL, Python/R

• Advanced Excel

• Data Visualization Tools (e.g., Tableau, Looker, Qlik)

• Ad Servers, Marketing Automation Tools

• Web Analytics, Paid Media, Social, Retail Data

• Familiarity with campaign tagging, UTM tracking, and attribution modeling.

• Experience supporting A/B testing, customer segmentation, and predictive modeling.

Background

• Years of experience: 5+

• Bachelors Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred.

Soft Skills

• Growth mindset and eagerness to learn from peers and mentors.

• Ability to provide and receive feedback constructively.

• Strong organizational skills and attention to detail.