Creative Strategist Job at Cousin Labs in Los Angeles

About Cousin Labs

Cousin Labs is a creator-led growth agency that builds creative systems for some of the fastest-growing companies in tech and consumer.

Our team includes alumni from YouTube, TikTok, and top performance agencies, combining storytelling, strategy, and emerging AI to solve complex creative problems at scale.

About the Role

We are hiring the first Creative Strategist on the team. Alongside our Head of Creative, you will help establish our creative strategy practices, shape processes, and set a high bar for how creative decisions get made.

This is a hybrid strategy plus creative development role. You will help define what kinds of creative we make, why it matters, and how we evolve based on results. You will own the “why” behind the work, synthesizing performance data, client goals, and cultural insights to shape high-impact campaigns.

You will collaborate with producers, editors, creators, and clients to identify top-performing themes and formats, pitch new concepts, and outline creative testing strategies. This role is for someone who loves connecting the dots between creative intuition and data-driven thinking.

What You'll Do

Creative Strategy & Ideation

• Build and maintain concept maps that align with client goals and performance insights.
• Own creative ideation sessions—pitching new hooks, formats, and storytelling frameworks built for paid social.
• Ensure variety and breadth across formats, tones, and messaging angles in every creative sprint.

Creative Reporting & Recommendations

• Monitor performance trends weekly to understand what’s working (and what’s not).
• Summarize insights into creative recaps and reporting decks that inform future production.
• Provide clear, actionable next-step recommendations for producers and creators to execute against.

Client & Team Collaboration

• Partner closely with producers to align weekly deliverables with performance priorities.
• Present strategic rationale to clients when needed—explaining the “why” behind new concepts or shifts in direction.
• Help shape internal best practices around messaging, positioning, and testing strategies.

You'll thrive in this role if you are:

• Comfortable owning strategy across multiple accounts while staying close to the creative.
• A sharp thinker who can distill performance metrics into storytelling takeaways.
• Curious about platform trends, performance benchmarks, and how creative works in the real world.
• Collaborative by nature—you love working across disciplines to make the work better.
• Always asking “what’s next?” and ready to answer it with smart, testable ideas.

Compensation and Benefits

Pay

• $90,000—$140,000 USD, commensurate with experience and seniority.
• Base Salary + Annual performance-based bonuses tied to company growth and client success.
• Opportunity to join a fast-growing creative startup with a huge surface area — new roles, markets, and products are being built in real time.

Benefits

• 100% employer-covered health insurance
• Flexible remote work — work from anywhere with a monthly home office or coworking stipend

Please email info@cousinlabs.com with your resume & any relevant links to your work that we can review (portfolio, presentations you've delivered, etc.). We do not respond to LinkedIn applications.