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CLEAResult

Marketing Automation Analyst

CLEAResult, Lansing, Michigan, United States

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Overview Employer Industry: Energy Efficiency and Sustainability

Why consider this job opportunity:

Salary up to $105,000

Comprehensive benefits including medical, dental, and vision insurance

Generous paid time off including vacation, sick, personal, and parental leave

Opportunity for professional development with access to on-demand training courses

Employee recognition program that converts points into gift cards

Paid volunteer time to support community engagement

Responsibilities

Independently create and deploy medium-complexity emails in Salesforce Marketing Cloud (SFMC)

Develop and execute low-complexity deployment strategies to support campaign goals

Set up and manage email journeys and triggered email campaigns within SFMC

Monitor and report on email performance for low to medium complexity accounts

Analyze campaign results and provide actionable insights through client-facing presentations

Qualifications

Bachelor\'s degree in Marketing, Communications, Business, or a related field

2–4 years of hands-on experience in email marketing, preferably within an agency environment

Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC)

Experience with HTML/CSS for email formatting and coding

Excellent communication and presentation skills

Preferred Qualifications

Experience with AMPscript or SQL within SFMC

Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM)

Knowledge of A/B testing methodologies and personalization strategies

#EnergyEfficiency #MarketingAutomation #EmailMarketing #CareerOpportunity #Sustainability

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