MGM Resorts International
Sports and iGaming Marketing Executive - Borgata
MGM Resorts International, Brooklyn, New York, United States, 08400
Sports and iGaming Marketing Executive - Borgata
Atlantic City, New Jersey
Overview The SHOW Comes Alive At MGM Resorts International
The Job Step into the exciting world of gaming as our Sports and iGaming Marketing Executive, where you’ll be at the forefront of creating unparalleled gaming experiences for our cross‑channel customers. In this dynamic role, you’ll harness your skills to build lasting relationships, drive customer acquisition and retention, and elevate engagement across MGM Resorts properties and BetMGM.
Day‑to‑Day Responsibilities
Develop and maintain relationships with high‑value sports bettors, mobile gaming VIPs, and cross‑channel players.
Serve as the primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land‑based gaming.
Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties.
Utilize MGM Resorts and BetMGM CRM tools to generate cross‑channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties.
Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross‑functional capabilities.
Analyze real‑time data and reporting to identify high‑value players, personalize interactions, and optimize customer retention strategies.
Collaborate with retail sportsbook teams to meet new high‑value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors.
Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs.
Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land‑based casino activity.
Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real‑time player development strategies.
Leverage a comprehensive understanding of customer behavior—spanning both land‑based and mobile gaming—to refine reinvestment strategies, improve engagement, and elevate the overall player experience.
Adhere to all MGM Resorts and BetMGM policies, gaming regulations, and responsible gaming initiatives.
The Ideal Candidate
Bachelor’s Degree
3+ Years of Prior Relevant Experience
Perks & Benefits
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift
Healthcare, financial, and time off benefits
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
Pay Range The pay range for this role is: $68,400.00 - $91,200.00
Are you ready to
JOIN THE SHOW ? Apply today!
#J-18808-Ljbffr
Overview The SHOW Comes Alive At MGM Resorts International
The Job Step into the exciting world of gaming as our Sports and iGaming Marketing Executive, where you’ll be at the forefront of creating unparalleled gaming experiences for our cross‑channel customers. In this dynamic role, you’ll harness your skills to build lasting relationships, drive customer acquisition and retention, and elevate engagement across MGM Resorts properties and BetMGM.
Day‑to‑Day Responsibilities
Develop and maintain relationships with high‑value sports bettors, mobile gaming VIPs, and cross‑channel players.
Serve as the primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land‑based gaming.
Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties.
Utilize MGM Resorts and BetMGM CRM tools to generate cross‑channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties.
Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross‑functional capabilities.
Analyze real‑time data and reporting to identify high‑value players, personalize interactions, and optimize customer retention strategies.
Collaborate with retail sportsbook teams to meet new high‑value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors.
Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs.
Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land‑based casino activity.
Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real‑time player development strategies.
Leverage a comprehensive understanding of customer behavior—spanning both land‑based and mobile gaming—to refine reinvestment strategies, improve engagement, and elevate the overall player experience.
Adhere to all MGM Resorts and BetMGM policies, gaming regulations, and responsible gaming initiatives.
The Ideal Candidate
Bachelor’s Degree
3+ Years of Prior Relevant Experience
Perks & Benefits
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift
Healthcare, financial, and time off benefits
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
Pay Range The pay range for this role is: $68,400.00 - $91,200.00
Are you ready to
JOIN THE SHOW ? Apply today!
#J-18808-Ljbffr