Highland Brewing Company
Social Media & Content Creator
Highland Brewing Company, Asheville, North Carolina, us, 28814
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Social Media & Content Creator
role at
Highland Brewing Company
Job Title:
Social Media & Content Coordinator
FLSA Status: Salary, full-time
Location: In-person; Asheville, NC
Reports to: Destination Marketing Manager
Highland Brewing is seeking an enthusiastic social media and content coordinator to manage multiple social media accounts across a variety of platforms and create engaging, high‑quality content that amplifies our digital presence. Regular coordination with the Hospitality, Production and Leadership teams is required to craft the narrative of our brewery and beer brands, driving community engagement and sharing the Highland Brewing experience.
Our ideal candidate is a natural storyteller who loves engaging with communities, both online and offline. The Social Media & Content Coordinator should thrive in a collaborative environment and work in-person with our on-site team.
Responsibilities
Create on‑brand, engaging content (photos, videos, graphics) tailored for platforms including Instagram, Facebook, Pinterest, and LinkedIn.
Monitor, schedule, and manage posts, ensuring alignment with our brand’s voice and tone to drive traffic, boost brand awareness, and increase attendance at events.
Design paid social media ad campaigns with collaboration from Marketing Manager.
Gather and report organic and paid social campaign data.
Be the on‑ground storyteller—capture on‑site product photography with in‑house Cannon camera, staff headshots, live content at events, and production‑related content including brew days and product packaging.
Strategically plan, manage, and execute editorial content calendars across creation, collaboration, timing, scheduling, monitoring, and reporting.
Monitor and engage communities within Highland’s owned channels by promptly responding to comments, messages, and interactions with followers.
Attend programming meetings for Hospitality & Production, as needed, to align on content opportunities and coverage.
Stay ahead of emerging trends in social media, entertainment, and hospitality marketing to keep Highland Brewing’s content fresh and impactful.
Attend and contribute to weekly Marketing team meetings to collaborate on campaigns and brand strategies.
Education
High School Diploma.
Associate or bachelor’s degree in Marketing, Communications, Visual Arts or a related field preferred.
Non‑traditional coursework or significant work experience will be considered and appreciated in lieu of formal education.
Experience
Minimum of 2 years of professional experience in social media, content creation, or digital marketing.
Experience or passion for craft beer, food/beverage industry, or consumer packaged goods.
Product and/or lifestyle photography experience.
Specific Knowledge, Skills, and Availability
Strong content creation skills, including photography and iPhone video.
Ability to produce high‑quality photos with an in‑house mirrorless Cannon camera.
Proficiency with Meta Business Suite, Canva, Adobe Creative Suite, and social media scheduling tools.
Self‑motivated with strong attention to detail.
Understanding of Microsoft Suite and Apple operating systems.
Effective communication while working on a small‑but‑mighty team.
Flexible hours, including nights and weekends for events.
Will need age (at least 21) + valid driver’s license and reliable transportation.
At‑Will Employment: Employment with Highland Brewing Co. may be terminated by either Highland or the employee at any time with or without cause or notice.
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Food and Beverage Services
Referrals increase your chances of interviewing at Highland Brewing Company by 2x.
Get notified about new Social Media Content Creator jobs in Asheville, NC.
#J-18808-Ljbffr
Social Media & Content Creator
role at
Highland Brewing Company
Job Title:
Social Media & Content Coordinator
FLSA Status: Salary, full-time
Location: In-person; Asheville, NC
Reports to: Destination Marketing Manager
Highland Brewing is seeking an enthusiastic social media and content coordinator to manage multiple social media accounts across a variety of platforms and create engaging, high‑quality content that amplifies our digital presence. Regular coordination with the Hospitality, Production and Leadership teams is required to craft the narrative of our brewery and beer brands, driving community engagement and sharing the Highland Brewing experience.
Our ideal candidate is a natural storyteller who loves engaging with communities, both online and offline. The Social Media & Content Coordinator should thrive in a collaborative environment and work in-person with our on-site team.
Responsibilities
Create on‑brand, engaging content (photos, videos, graphics) tailored for platforms including Instagram, Facebook, Pinterest, and LinkedIn.
Monitor, schedule, and manage posts, ensuring alignment with our brand’s voice and tone to drive traffic, boost brand awareness, and increase attendance at events.
Design paid social media ad campaigns with collaboration from Marketing Manager.
Gather and report organic and paid social campaign data.
Be the on‑ground storyteller—capture on‑site product photography with in‑house Cannon camera, staff headshots, live content at events, and production‑related content including brew days and product packaging.
Strategically plan, manage, and execute editorial content calendars across creation, collaboration, timing, scheduling, monitoring, and reporting.
Monitor and engage communities within Highland’s owned channels by promptly responding to comments, messages, and interactions with followers.
Attend programming meetings for Hospitality & Production, as needed, to align on content opportunities and coverage.
Stay ahead of emerging trends in social media, entertainment, and hospitality marketing to keep Highland Brewing’s content fresh and impactful.
Attend and contribute to weekly Marketing team meetings to collaborate on campaigns and brand strategies.
Education
High School Diploma.
Associate or bachelor’s degree in Marketing, Communications, Visual Arts or a related field preferred.
Non‑traditional coursework or significant work experience will be considered and appreciated in lieu of formal education.
Experience
Minimum of 2 years of professional experience in social media, content creation, or digital marketing.
Experience or passion for craft beer, food/beverage industry, or consumer packaged goods.
Product and/or lifestyle photography experience.
Specific Knowledge, Skills, and Availability
Strong content creation skills, including photography and iPhone video.
Ability to produce high‑quality photos with an in‑house mirrorless Cannon camera.
Proficiency with Meta Business Suite, Canva, Adobe Creative Suite, and social media scheduling tools.
Self‑motivated with strong attention to detail.
Understanding of Microsoft Suite and Apple operating systems.
Effective communication while working on a small‑but‑mighty team.
Flexible hours, including nights and weekends for events.
Will need age (at least 21) + valid driver’s license and reliable transportation.
At‑Will Employment: Employment with Highland Brewing Co. may be terminated by either Highland or the employee at any time with or without cause or notice.
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Food and Beverage Services
Referrals increase your chances of interviewing at Highland Brewing Company by 2x.
Get notified about new Social Media Content Creator jobs in Asheville, NC.
#J-18808-Ljbffr