Launch Potato
Lead Product Designer
Join
Launch Potato , a profitable digital media company with over 30M monthly visitors, as we drive performance marketing and conversion through data‑driven content and technology.
Overview Launch Potato is a high‑growth, remote‑first company headquartered in South Florida. Our mission is to connect consumers with global brands through data‑driven content and technology, creating a culture of speed, ownership, and measurable impact.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a high‑performing global team.
Compensation Contract to Hire
– $150,000 to $180,000 per year, plus profit‑sharing bonus and competitive benefits. Base salary aligned with market rates at the nearest major metro and based on Launch Potato’s Levels Framework. Future increases are performance‑based.
Responsibilities Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences across Launch Potato web properties.
Create complete, test‑ready user experiences from concept to high‑fidelity prototypes and dev hand‑off supported by A/B test results and user insights.
Lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings.
Identify and improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to align design solutions with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing conversion rate (CVR) and revenue per session (RPS).
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communication skills with ability to present design rationale across technical and non‑technical audiences.
Outcomes
Deliver complete, test‑ready user experiences backed by A/B test results and user insights.
Lead design projects across all stages from stakeholder alignment to post‑test iteration.
Generate UX insights to inform and validate design direction.
Proactively improve underperforming experiences using data‑driven iteration.
Collaborate closely with product, engineering, and stakeholders to ensure alignment with goals.
Mentor design teams and drive organization‑wide UX strategy.
Implement process improvements to accelerate experimentation and scalability.
Competencies
Performance‑Minded – CRO‑first lens balancing user needs with business goals.
Analytical – leverages data and behavioral patterns to validate hypotheses.
Initiative‑Driven – identifies gaps and executes solutions proactively.
Clear Communicator – tailors communication to engineers, PMs, and stakeholders.
Collaborative – builds productive relationships across design, product, and engineering.
Mentorship‑Oriented – shares expertise to foster a high‑performance UX culture.
Strategic Thinker – prioritizes solutions based on broader business objectives.
Total Compensation Base salary set according to market rates for the nearest major metro, varying by Launch Potato’s Levels Framework. Compensation includes base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Opportunity Statement Launch Potato is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected characteristic.
Senior Level Mid‑Senior level
Employment Type Full‑time (Contract to Hire)
Job Function Design, Art/Creative, and Information Technology
Industry Advertising Services
#J-18808-Ljbffr
Launch Potato , a profitable digital media company with over 30M monthly visitors, as we drive performance marketing and conversion through data‑driven content and technology.
Overview Launch Potato is a high‑growth, remote‑first company headquartered in South Florida. Our mission is to connect consumers with global brands through data‑driven content and technology, creating a culture of speed, ownership, and measurable impact.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a high‑performing global team.
Compensation Contract to Hire
– $150,000 to $180,000 per year, plus profit‑sharing bonus and competitive benefits. Base salary aligned with market rates at the nearest major metro and based on Launch Potato’s Levels Framework. Future increases are performance‑based.
Responsibilities Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences across Launch Potato web properties.
Create complete, test‑ready user experiences from concept to high‑fidelity prototypes and dev hand‑off supported by A/B test results and user insights.
Lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings.
Identify and improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to align design solutions with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing conversion rate (CVR) and revenue per session (RPS).
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communication skills with ability to present design rationale across technical and non‑technical audiences.
Outcomes
Deliver complete, test‑ready user experiences backed by A/B test results and user insights.
Lead design projects across all stages from stakeholder alignment to post‑test iteration.
Generate UX insights to inform and validate design direction.
Proactively improve underperforming experiences using data‑driven iteration.
Collaborate closely with product, engineering, and stakeholders to ensure alignment with goals.
Mentor design teams and drive organization‑wide UX strategy.
Implement process improvements to accelerate experimentation and scalability.
Competencies
Performance‑Minded – CRO‑first lens balancing user needs with business goals.
Analytical – leverages data and behavioral patterns to validate hypotheses.
Initiative‑Driven – identifies gaps and executes solutions proactively.
Clear Communicator – tailors communication to engineers, PMs, and stakeholders.
Collaborative – builds productive relationships across design, product, and engineering.
Mentorship‑Oriented – shares expertise to foster a high‑performance UX culture.
Strategic Thinker – prioritizes solutions based on broader business objectives.
Total Compensation Base salary set according to market rates for the nearest major metro, varying by Launch Potato’s Levels Framework. Compensation includes base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Opportunity Statement Launch Potato is proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected characteristic.
Senior Level Mid‑Senior level
Employment Type Full‑time (Contract to Hire)
Job Function Design, Art/Creative, and Information Technology
Industry Advertising Services
#J-18808-Ljbffr