Market My Market
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Google Business Profile Specialist
role at
Market My Market
Reporting to the Director of SEO, the Google Business Profile Specialist will focus on optimizing clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical, and dental clients who are located across the country and are looking to grow their presence in their own local market. This role is crucial for improving clients’ visibility in local search results and driving data‑driven marketing strategies alongside our in‑house SEO team.
This is a full‑time remote position that must be located in one of the following states:
Alabama
California
Florida
Maryland
North Carolina
New Jersey
New York
Pennsylvania
South Carolina
Texas
Utah
Washington
Responsibilities
Lead in the creation, maintenance, and ongoing optimization of Google Business Profiles.
Collaborate with cross‑functional teams to ensure alignment between SEO efforts, content creation, and link building initiatives.
Conduct SEO opportunity research including Share of Voice and keyword analysis.
Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic, and improve efficiency.
Conduct thorough website audits to identify content and technical SEO issues; build and implement a continuous improvement cycle.
Work with development and IT teams to optimize website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
Provide data‑driven decision making: conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
Requirements
4 years of local SEO experience.
Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g., franchise, retail) at scale is a plus.
Track record of restoring suspended listings.
Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
Practical experience managing Google Business Profiles.
Proven track record of success in driving organic search growth and improving website performance.
Proficient in complex analytical problem‑solving.
Possess a competitive drive and a strong desire to learn.
Thrive in a fast‑paced and dynamic environment.
Bachelor’s degree in an analytically oriented discipline such as business, economics, statistics, or a technology‑oriented discipline.
Qualities we look for in an ideal team member
Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area.
Responsiveness and consistent communication.
Someone who wants to be an industry expert for their main competencies.
Is always experimenting and keeping up with SEO trends.
Applicants must be legally authorized to work in the United States.
Salary range for this role is $50,000 - $65,000.
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Google Business Profile Specialist
role at
Market My Market
Reporting to the Director of SEO, the Google Business Profile Specialist will focus on optimizing clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical, and dental clients who are located across the country and are looking to grow their presence in their own local market. This role is crucial for improving clients’ visibility in local search results and driving data‑driven marketing strategies alongside our in‑house SEO team.
This is a full‑time remote position that must be located in one of the following states:
Alabama
California
Florida
Maryland
North Carolina
New Jersey
New York
Pennsylvania
South Carolina
Texas
Utah
Washington
Responsibilities
Lead in the creation, maintenance, and ongoing optimization of Google Business Profiles.
Collaborate with cross‑functional teams to ensure alignment between SEO efforts, content creation, and link building initiatives.
Conduct SEO opportunity research including Share of Voice and keyword analysis.
Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic, and improve efficiency.
Conduct thorough website audits to identify content and technical SEO issues; build and implement a continuous improvement cycle.
Work with development and IT teams to optimize website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
Provide data‑driven decision making: conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
Requirements
4 years of local SEO experience.
Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g., franchise, retail) at scale is a plus.
Track record of restoring suspended listings.
Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
Practical experience managing Google Business Profiles.
Proven track record of success in driving organic search growth and improving website performance.
Proficient in complex analytical problem‑solving.
Possess a competitive drive and a strong desire to learn.
Thrive in a fast‑paced and dynamic environment.
Bachelor’s degree in an analytically oriented discipline such as business, economics, statistics, or a technology‑oriented discipline.
Qualities we look for in an ideal team member
Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area.
Responsiveness and consistent communication.
Someone who wants to be an industry expert for their main competencies.
Is always experimenting and keeping up with SEO trends.
Applicants must be legally authorized to work in the United States.
Salary range for this role is $50,000 - $65,000.
#J-18808-Ljbffr