PIMCO
Marketing Automation Product Manager – PIMCO
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Marketing Automation Product Manager
role at
PIMCO .
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk‑adjusted returns.
Since 1971, we’ve built a high‑performance inclusive culture that celebrates diverse thinking. We invest in our people and strive to uphold our CORE values of Collaboration, Openness, Responsibility, and Excellence. PIMCO is recognized as an innovator, industry thought leader, and trusted advisor to clients.
Position Description PIMCO is seeking a Marketing Automation Product Manager to serve as a subject‑matter expert for our Adobe Marketo instance. This individual will lead day‑to‑day oversight of Marketo while partnering closely with business and technology to shape the long‑term automation vision, strategy, and roadmap.
The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization, system integration, as well as marketing strategy and lifecycle execution. They bring proven experience implementing platform improvements, automation best practices, and integration strategies that have delivered measurable impact in past roles.
They will champion, shape, and scale a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization—simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency.
In this role, you will work cross‑functionally and cross‑regionally to ensure digital marketing teams are well equipped to plan, execute, and optimize marketing campaigns and automation strategies, including lead generation, segmentation strategy, nurture programs, and lifecycle optimization.
The position is based in Austin, New York, or Newport Beach and reports to the Head of Global Marketing Operations.
Responsibilities
Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluating and piloting emerging technologies such as AI‑driven personalization and predictive analytics to enhance automation capabilities.
Own the Marketo roadmap: work with technology teams to prioritize integrations, product enhancements, and process improvements, and create roadmap visibility for the broader organization.
Workflow and process optimization: identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates and campaign connectivity to enable true multi‑channel marketing synchronization.
Strategic alignment: collaborate with stakeholders to align automation strategies with business objectives, including refinement of lead scoring models to reflect evolving priorities and enable accurate persona creation.
Data strategy and insights: partner with global analytics and digital marketing teams to define KPIs for automation programs and ensure consistent reporting across global campaigns; act as SME for the email tagging framework to ensure effectiveness and minimize disruption.
Champion best practices: implement global best practices for email campaigns, nurture programs, and other marketing initiatives within Marketo; document SOPs to train and support regional teams.
Risk management: oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA), including user access, data hygiene, and change management protocols across regions.
Position Requirements
Minimum of a bachelor’s degree from an accredited institution.
At least 10 years of experience working with marketing automation platforms and multiple years specifically working in Marketo; Marketo Architect Master Certification is a plus.
Deep understanding of Marketo’s features, functionality, and best practices.
Digital product management or digital marketing experience with a proven track record of articulating a vision, executing strategy, and managing executive‑level stakeholders.
Strong proficiency in workflow mapping and process improvement.
Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models.
Experience working in a global context, navigating risks and challenges across diverse markets.
Experience integrating CRM systems such as Microsoft Dynamics with Marketo.
Ability to manage projects, timelines, and resources effectively.
Familiarity with other marketing technologies and tools.
Ability to analyze campaign performance with an emphasis on data‑driven decision making.
Excellent communication skills and ability to collaborate with engineering and QA teams.
Passion for digital marketing technologies and continuous improvement.
Preferred Qualifications
Understanding of financial products, investment strategies, and regulatory frameworks.
Experience with workflow software (Visio, Jira, Aprimo), MS Teams, Slack, Confluence, MS Office, Google Analytics, Adobe, GA4.
Experience with analytics and operating tools: Cvent, Sitecore, Seismic, Snowflake, Power BI.
Compensation Salary Range: $150,000.00 – $225,000.00.
Equal Employment Opportunity PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any factor prohibited by law. PIMCO is an Equal Employment Opportunity/Affirmative Action employer and provides reasonable accommodations for qualified individuals with disabilities.
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Marketing Automation Product Manager
role at
PIMCO .
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk‑adjusted returns.
Since 1971, we’ve built a high‑performance inclusive culture that celebrates diverse thinking. We invest in our people and strive to uphold our CORE values of Collaboration, Openness, Responsibility, and Excellence. PIMCO is recognized as an innovator, industry thought leader, and trusted advisor to clients.
Position Description PIMCO is seeking a Marketing Automation Product Manager to serve as a subject‑matter expert for our Adobe Marketo instance. This individual will lead day‑to‑day oversight of Marketo while partnering closely with business and technology to shape the long‑term automation vision, strategy, and roadmap.
The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimization, system integration, as well as marketing strategy and lifecycle execution. They bring proven experience implementing platform improvements, automation best practices, and integration strategies that have delivered measurable impact in past roles.
They will champion, shape, and scale a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization—simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency.
In this role, you will work cross‑functionally and cross‑regionally to ensure digital marketing teams are well equipped to plan, execute, and optimize marketing campaigns and automation strategies, including lead generation, segmentation strategy, nurture programs, and lifecycle optimization.
The position is based in Austin, New York, or Newport Beach and reports to the Head of Global Marketing Operations.
Responsibilities
Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluating and piloting emerging technologies such as AI‑driven personalization and predictive analytics to enhance automation capabilities.
Own the Marketo roadmap: work with technology teams to prioritize integrations, product enhancements, and process improvements, and create roadmap visibility for the broader organization.
Workflow and process optimization: identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates and campaign connectivity to enable true multi‑channel marketing synchronization.
Strategic alignment: collaborate with stakeholders to align automation strategies with business objectives, including refinement of lead scoring models to reflect evolving priorities and enable accurate persona creation.
Data strategy and insights: partner with global analytics and digital marketing teams to define KPIs for automation programs and ensure consistent reporting across global campaigns; act as SME for the email tagging framework to ensure effectiveness and minimize disruption.
Champion best practices: implement global best practices for email campaigns, nurture programs, and other marketing initiatives within Marketo; document SOPs to train and support regional teams.
Risk management: oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA), including user access, data hygiene, and change management protocols across regions.
Position Requirements
Minimum of a bachelor’s degree from an accredited institution.
At least 10 years of experience working with marketing automation platforms and multiple years specifically working in Marketo; Marketo Architect Master Certification is a plus.
Deep understanding of Marketo’s features, functionality, and best practices.
Digital product management or digital marketing experience with a proven track record of articulating a vision, executing strategy, and managing executive‑level stakeholders.
Strong proficiency in workflow mapping and process improvement.
Experience in financial services and/or asset management, with a focus on B2B and B2B2C business models.
Experience working in a global context, navigating risks and challenges across diverse markets.
Experience integrating CRM systems such as Microsoft Dynamics with Marketo.
Ability to manage projects, timelines, and resources effectively.
Familiarity with other marketing technologies and tools.
Ability to analyze campaign performance with an emphasis on data‑driven decision making.
Excellent communication skills and ability to collaborate with engineering and QA teams.
Passion for digital marketing technologies and continuous improvement.
Preferred Qualifications
Understanding of financial products, investment strategies, and regulatory frameworks.
Experience with workflow software (Visio, Jira, Aprimo), MS Teams, Slack, Confluence, MS Office, Google Analytics, Adobe, GA4.
Experience with analytics and operating tools: Cvent, Sitecore, Seismic, Snowflake, Power BI.
Compensation Salary Range: $150,000.00 – $225,000.00.
Equal Employment Opportunity PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any factor prohibited by law. PIMCO is an Equal Employment Opportunity/Affirmative Action employer and provides reasonable accommodations for qualified individuals with disabilities.
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